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How Nonprofits Can Create & Track Conversions in Google Analytics 4

Nonprofit Tech for Good

She shares fundraising resources and guides on Karma Campaigns and offers Google Analytics and Google Ads , Facebook Ads , and lead generation services. Google Analytics 4 (GA4) presents some exciting new opportunities. Setting up conversion tracking is also essential for nonprofits to maximise their Google Ad Grant.

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Quick Tips and Basics About Google Ads for Nonprofits

NonProfit PRO

In our requests for what people want to learn, one of the topics that rose to the top was Google Ads. This article will lay out some of the fundamentals discussed in a recent webinar on the topic. One of the things our marketing team is always looking to understand is what nonprofits need.

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Google Alerts for Your Nonprofit: Why You Need Them and How to Set Them Up

Bloomerang

It doesn’t make sense to have one staff member scour the internet every day for new articles and events. That’s where Google Alerts come into play. What is a Google Alert? A Google Alert is an update that shares information about a specific keyword. Why should my nonprofit create a Google Alert?

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Everything You Need To Know About the Google Ad Grant

The Fundraising Authority

It’s no secret that Google Ad Grants is a fantastic resource for nonprofits. In this guide, you’ll find everything you need to know about the Google Ad Grant Program, including eligibility requirements, the application process, and benefits. If you aren’t already a Google Ads expert, we’ve got your back.

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Maximizing Nonprofit Fundraising with Google Analytics 4

Allegiance Group

Thankfully, Google Analytics makes it easy. You’ve likely heard that Google has released its new version, Google Analytics 4 (GA4). What Is Google Analytics 4? But what Google Analytics — and GA4 in particular — brings to the table is an extra layer of information. You’ll be pulling in rich data in no time!

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Google Ad Grants 101: What You Need to Know

Neon CRM

Google Ad Grants may be a good fit for you. Whether you’re looking to acquire new donors , want to spread the word about your programs, need to recruit volunteers, or are looking to expand your reach, Google Ad Grants can get your nonprofit in front of more people. What are Google Ad Grants? Who Is Eligible for Google Ad Grants?

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10 Website Maintenance Tips for Nonprofits

Nonprofit Tech for Good

3) Use and monitor Google Analytics. Google Analytics is an essential website analytics tool for nonprofits. Google Analytics is free to use and its most recent upgrade is named GA4. Publishing blogs and articles to your website helps increase SEO. Also, setting up a Google Business Profile for your nonprofit also helps.

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