ASU Lodestar Center

APRIL 13, 2011

So, I was immediately interested when a link to an article, titled " Good Intentions vs. Good Results ," popped up on my Twitter feed. The article is actually a blog post published last week on Sean Stannard-Stocktons Tactical Philanthropy Blog. I just saw another interesting article that is loosely related to this topic.

Philanthropy 40

Philanthropy Arizona Research Feeds 40

Care2

NOVEMBER 15, 2007

Receive monthly updates 2 Comments | by 1 Reference | by Share Article in Marketing Research , Social Networking , Trends References (1) References allow you to track sources for this article, as well as articles that were written in response to this article. How is this valuable? Actually, struggling to write.

Demographics 28

Demographics Social Network Social Media Network 28

Care2

SEPTEMBER 4, 2007

| Main | CASE STUDY: Marine Conservation Group Wins Victory with Care2 » Friday Aug 17 2007 Building a Successful Internet Presence Friday, August 17, 2007 at 01:38PM | by Hatef Yamini NPTimes just ran a great article featuring tips from Harry Lynch, CEO of Sanky Commmunications and Paul Habig, director of Internet Services at SankyNet.

Social Media 28

Social Media Internet Advocacy Case Study 28

Care2

JANUARY 6, 2009

Which KPIs your nonprofit organization ultimately uses will depend heavily on its goals and the goals of your website (your site does have a purpose, right?!?). Google Analytics has proven particularly helpful for content-based sites and commerce sites. For this reason, you must tailor your KPIs to your own site and strategy.

Analytics 54

Analytics Google Social Media Websites 54

Care2

MARCH 23, 2009

Avoid using image or flash-based navigation in your site. This will make it easier for search engines to crawl and understand your site. Its also typically easier for site visitors to use and is more accessible. An XML sitemap can provide search engines with important information about your site and improve your search rankings.

Social Media 31

Social Media Advocacy Case Study Online 31

Care2

MAY 8, 2009

See Frogloop’s recent article on Facebook Causes ). Receive monthly updates 3 Comments | by Share Article in Marketing Research , Social Networking , Trends , Web 2.0 People think that by creating their own social media site that everyone will just flock to them. Social networking is generating very little revenue. (

Social Media 41

Social Media Studies Facebook Raise 41

Care2

NOVEMBER 15, 2007

Receive monthly updates 2 Comments | by 1 Reference | by Share Article in Marketing Research , Social Networking , Trends References (1) References allow you to track sources for this article, as well as articles that were written in response to this article. How is this valuable? Actually, struggling to write.

Demographics 28

Demographics Social Network Social Media Network 28

ASU Lodestar Center

JUNE 15, 2011

Like this article? Site Map Accessibility Contact Site Setup RSS Feed Copyright & Trademark Accessibility Privacy Emergency Contact ASU ASU Lodestar Center for Philanthropy & Nonprofit Innovation College of Public Programs | Arizona State University | University Center Mail Code 4120 411 N. Get another!

Teach 81

Teach Arizona Philanthropy Children 81

Care2

JUNE 13, 2007

Believe it or not, YouTube is not the be all end all of video hosting sites. Rather than join the ranks of the dozens of other blog entries introducing and comparing these other sites, well just give you the links to some of the best articles about it around the Net. Competition is here and in a serious way.

Vlog 28

Vlog Video Social Media Resource 28

Care2

AUGUST 17, 2007

| Main | CASE STUDY: Marine Conservation Group Wins Victory with Care2 » Friday Aug 17 2007 Building a Successful Internet Presence Friday, August 17, 2007 at 01:38PM | by Hatef Yamini NPTimes just ran a great article featuring tips from Harry Lynch, CEO of Sanky Commmunications and Paul Habig, director of Internet Services at SankyNet.

Social Media 28

Social Media Internet Advocacy Case Study 28

Care2

SEPTEMBER 14, 2007

using social networking sites like Facebook and MySpace, online video, and text messaging to accomplish their own goals. Bad metaphors aside, GEO cooked up a stellar article about how grantwriters are increasingly using Web 2.0 (and The article can be accessed from: [link] November 14, 2007 | Amy Luckey Copyright © 2008, Care2.com

Social Media 28

Social Media Advocacy Web Online 28

ASU Lodestar Center

JUNE 3, 2011

A great recent article by Curtis Child points to statements by Frumkin and others about this alleged explosion in commerciality, which he refers to as the "commercial turn." The article is pretty convincing. However, the particular chestnut we talked about in class isnt whether commerciality is good or bad. Whither the turn?"

Research 82

Research Philanthropy Analysis Arizona 82

Care2

MAY 16, 2007

GREEN MEANS GO FOR ADVERTISERS like Dawn, Ford and P&G, as environmentally conscious social media site Care2.com Check out the full article. Post a Comment | by Share Article in Cause Marketing Reader Comments There are no comments for this journal entry. Copyright © 2008, Care2.com All rights reserved.

Press 28

Press Social Media Advocacy Case Study 28

Care2

JUNE 13, 2009

Thursday, June 11, 2009 at 01:28PM | by Allyson Kapin Facebook is the 5th most trafficked site in the United States. According to a recent BusinessWeek article , Cameron A. Those with smaller networks follow even fewer,” the article mentioned. June 11, 2009 | Jeff Patrick Great article ! What does this mean?

Facebook 50

Facebook Social Media Advocacy Online 50

See3

MARCH 12, 2008

This article is really about how some social scientists, economist types are looking at why people give. The main example in the article is about matching programs. The article looks at the psychology of giving. For Good, Measure This article is about how foundations have found Jesus in metrics.

Charity 40

Charity People Giving New York 40

Care2

MARCH 4, 2009

Here’s a list of 10 best practices you can follow when working on your site content. A good site gives users the information that they need quickly and efficiently. ” Provide links to resources, fact sheets, and important articles so users can easily click to read more. Remember, content is still king. Nice blog.

Social Media 38

Social Media Content Practice Web 38

Care2

APRIL 20, 2007

| Main | Six Degrees of Kevin Bacon Interview With Katya Andresen » Friday Apr 20 2007 Best of the Blogroll for March Friday, April 20, 2007 at 12:22PM | by Kevin Carroll We culled the best articles from our blog roll from March and April. Copyright © 2008, Care2.com Getting Attention Nancy E. All rights reserved.

Social Media 28

Social Media Advocacy Case Study Online 28

See3

NOVEMBER 12, 2007

The article features the case study of our client the American Jewish World Service. The collection of two- to three-minute spots will run on the group’s Web site, and the charity will also post video clips of interviews with volunteers on the popular online video site YouTube. Rosenberg says.

El Salvador 40

El Salvador Story Philanthropy Camera 40

See3

NOVEMBER 12, 2007

The article features the case study of our client the American Jewish World Service. The collection of two- to three-minute spots will run on the group’s Web site, and the charity will also post video clips of interviews with volunteers on the popular online video site YouTube. Rosenberg says.

El Salvador 40

El Salvador Story Philanthropy Camera 40

ASU Lodestar Center

MARCH 4, 2011

Consider the following: On the same day in the fall of 2007, two contradictory newspaper headlines accompanied high profile, front-page articles in both the East Valley Tribune and the Arizona Republic. The stories were about Arizona schools and the state of education pertaining to the academic achievement of students and their schools.

Research 40

Research Arts Arizona Data 40

ASU Lodestar Center

MAY 20, 2011

I had wondered the same thing when I read this article. Site Map Accessibility Contact Site Setup RSS Feed Copyright & Trademark Accessibility Privacy Emergency Contact ASU ASU Lodestar Center for Philanthropy & Nonprofit Innovation College of Public Programs | Arizona State University | University Center Mail Code 4120 411 N.

Research 74

Research Arizona Philanthropy Relationship 74

Care2

JUNE 5, 2009

Websites like Facebook, MySpace and YouTube are among the top 10 most trafficked sites in the US. You can also use social networking sites as a teaser to promote your campaigns with links back to your action pages. Check out Frogloop’s article filled with the nuts and bolts of generating and tracking earned media.

Social Media 47

Social Media Online Advocacy Media 47

Care2

AUGUST 27, 2007

using social networking sites like Facebook and MySpace, online video, and text messaging to accomplish their own goals. Bad metaphors aside, GEO cooked up a stellar article about how grantwriters are increasingly using Web 2.0 (and The article can be accessed from: [link] November 14, 2007 | Amy Luckey Copyright © 2008, Care2.com

Social Media 28

Social Media Web Advocacy Online 28

Care2

MARCH 15, 2009

In fact there are several simple things you can do to improve your sites SEO. Heres are 5 tips to get you started: Make sure that every page in your site has a unique, relevant title in the pages html title tags. So, if your site is about dog food dont wait until half way down to use the words dog food. All rights reserved.

Social Media 28

Social Media Advocacy Online Case Study 28

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 21, 2006

The original photo was published as "all rights reserved" because that's the flickr default and in 2005, I was pretty clueless about Creative Commons and copyright issues. I was actually flattered that you thought the photo was worthy of including the article! There is some irony to this story. I've now become convinced.

License 50

License Remix Flickr Photo 50

See3

MAY 28, 2007

It is fueled by easy-to-use blog software, social networking sites like MySpace and Facebook, and the online video phenomenon of YouTube, and a thousand other video sharing sites. The article is a nice look into the challenges of user generated content contests.

Contest 40

Contest Generation Content YouTube 40

ASU Lodestar Center

JUNE 10, 2011

I really liked this article. Site Map Accessibility Contact Site Setup RSS Feed Copyright & Trademark Accessibility Privacy Emergency Contact ASU ASU Lodestar Center for Philanthropy & Nonprofit Innovation College of Public Programs | Arizona State University | University Center Mail Code 4120 411 N.

Research 92

Research Arizona Arkansas Phoenix 92

Care2

MARCH 3, 2009

Twitter, a micro-blogging site makes it easy to create short posts known as tweets from anywhere, using almost any kind of wireless device – perfect for users with little time, but have something to say. An organization should always publish content to their own web site first. Good article, Allyson. All rights reserved.

Social Media 31

Social Media Local Advocacy Media 31

See3

FEBRUARY 11, 2008

In today’s NY Times is an article about Facebook and the difficulty of getting your data removed. That application, which tracks and publishes the items bought by Facebook members on outside Web sites, was introduced in November without a transparent, one-step opt-out feature.

Facebook 40

Facebook FAQ Myspace Yahoo 40

Beth's Blog: How Nonprofits Can Use Social Media

MAY 3, 2010

Now, if we can’t publish a book in Assamese, but a teacher in Assam wants to do so, she doesn’t have to worry about copyright infringement. We mailed the news bureau which published the article, but were unable to get a response. A longer case study that we had written up is available on the IndiaSocial site. .

India 99

India Strategy Skype Remix 99

Care2

DECEMBER 28, 2008

Sites such as Network for Good (networkforgood.com) and Click and Pledge (clickandpledge.com) are easy ways to incorporate online giving onto your site. December 28, 2008 | David Kinard Copyright © 2008, Care2.com Here are just some of the ideas found there. All rights reserved.

Social Media 28

Social Media Advocacy Fundraising Online 28

See3

SEPTEMBER 12, 2007

In today’s New York Times there is a story about how the venture capital community is heavily backing social networking sites that are reaching out to baby boomers. Best wishes… 13 Sep 2007 Daniel Hartman Great article. “Facebook with wrinkles&# they call it. I invite you to visit and help as well.

People 40

People Demographics FAQ Video 40

Care2

DECEMBER 6, 2007

60) Search « So Easy, a Chicken Could Do It: frogloop 2008 Reader Survey | Main | Blogger Uses Petition Site to Create Better Transportation for NY » Thursday Dec 06 2007 Care2.com Post a Comment | by Share Article in Care2 News , Misc. Copyright © 2008, Care2.com To create a new comment, use the form below.

Social Media 28

Social Media Advocacy Case Study Online 28

Care2

FEBRUARY 17, 2009

“Your outreach should not be limited to social networks created especially for Boomers, sites like Eons or Grandparents.com ," Reece says. Another 2008 market research study conducted by NPD Group showed that 61 percent of Boomer Internet users had visited sites that offer streaming or downloadable video (e.g.,

Demographics 45

Demographics Social Media Online Advocacy 45

Care2

JUNE 21, 2007

Group members offered helpful suggestions for the team on ways to improve their site. If your sites emphasis is grabbing names, use alternating shades of color and prominent placement on your homepage to make sure visitors can see it and will want to give you their name. Tailor your site to best serve this population.

Netsquared 28

Netsquared Social Media Advocacy Splashcast 28

Care2

MAY 22, 2009

Earned media is comprised of coverage through: Blogs Media outlets both online and offline Podcasts Photo sharing sites like Flickr Tweets on Twitter Links shared on Facebook Tagging on social bookmarking sites like delicious, Digg, etc. May 22, 2009 | Caitlin Jennings Copyright © 2008, Care2.com Word of mouth, etc.

Track 41

Track Social Media Media Advocacy 41

Care2

APRIL 15, 2008

1 Comment | by Share Article in Email Marketing , Marketing Research , Nonprofit Benchmark Studies Reader Comments (1) Thanks for introducing our study here, James. April 15, 2008 | Jordan V Copyright © 2008, Care2.com Check out the full study here. com , Inc.

Benchmark 28

Benchmark Convio Social Media Advocacy 28