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10 Twitter Best Practices for Nonprofits

Nonprofit Tech for Good

Before you follow any account, ensure that your profile is complete with (1) a well-designed profile photo and header image; (2) a bio that expresses clearly your organization’s mission; and (3) a link to your website. Don’t be a photo tag spammer either! Upload powerful photos and videos.

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Four Bite-Sized Methods of User Research

sgEngage

Google Analytics Data Review. Assuming you have Google Analytics running on your website, you have tons of data (maybe too much!) A/B Testing. A/B testing is comparing the success of one page/email/donation form against another. Believe it or not, you can conduct these tests in a bite-sized way too.

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10 Steps to Improve Your Nonprofit’s Social Media Content Calendar in 2019

Nonprofit Tech for Good

It’s useful to have your photos and links (to your website, a blog post, a news article etc) ready in a folder or folders so that when you want to schedule new posts, it’s easy to access the content. You can set up the posting times by looking at your analytics to see which are the best times to reach your audience.

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Social SEO and the Rise of Alternative Search

Media Cause

Social platforms are included in Google Analytics traffic sources. Since social media plays a big role in driving traffic for organizations, Google Analytics treats it as a separate and distinct entity. Be aware that adding keywords in comments does not help with search. In your profile, in your posts, alt-text, captions.

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7 Practical Tips for Engagement with a Higher Purpose On Social

Beth's Blog: How Nonprofits Can Use Social Media

Even better if you can tag the individual or do their Twitter handle. In this Twitter example below, the school is also encouraging the alumni network to RT this alum’s accomplishment. Be sure to use compelling photos and other visuals. Use Nostalgia (old class photos) to Spark A Trip Down Memory Lane. ” 3.

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Social Media and Cute Dogs Go Mobile And Other Cute Animal and Nonprofit Tales

Beth's Blog: How Nonprofits Can Use Social Media

The app lets you take photos of yourself, and uses facial recognition magic to find your dog match. Not only did they take repeated photos to see what breed of dog would match their photo, they also started to ask if we could adopt a dog. Best Friends has just launched a fun mobile app.

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The Secret To Social Media Engagement: Kiss A Squirrel!

Beth's Blog: How Nonprofits Can Use Social Media

You can also learn a lot from analyzing the email questions from your organization’s web site general email address. And, of course, don’t forget to pay attention to questions and comments that bubble up on your social media channels as well. For instance, you can change the photo that goes with your article.