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Math-Free Magic: Understanding Predictive Analytics

Association Analytics

Unless you’re a data analyst or love numbers, predictive analytics are probably two words that scare you. In reality, you don’t have to love math to leverage predictive analytics – it does the hard part for you! What is membership predictive analytics? How does membership predictive analytics work?

Analytics 315
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Engagement Analytics 101: Setting Your Association Up for Success

Association Analytics

Your members can provide you with a lot of data about what they are interested in and how well your association is meeting their needs. You can glean a lot of insights about your members once you get your association on board with engagement analytics. Keep things recent to get the most accurate data.

Analytics 169
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Top Ten Data Challenges (And Solutions) for Associations

Association Analytics

But when it comes to a troubling relationship with your data, can you turn to those same people? If you’re struggling to find someone to share your data woes with, we’re here to help you decipher the signs and get you back on track. Solution : Solve this challenge by creating a data capture policy. Probably not, right?

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Preparing Your Association for AI

Association Analytics

With no real sign of AI slowing down or fading away, it’s worth taking the time now to prepare your association for the impact and influence AI will have on your members and employees. With the amount of data available, tools are leapfrogging each other monthly, which means it might take some research to find which one works best for you.

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Is Your Association Using Data to Increase Event Revenue?

Association Analytics

Now, as the world is opening back up, your association may be planning to go back to in-person meetings or use a hybrid approach. Whichever format you choose, you should consider your historical event data as you develop your event marketing strategy. Be deliberate as you start to dig into the data you need. Does it fluctuate?

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Member Retention Strategies For Professional Associations

Association Analytics

There is strength in numbers, and that means your association needs to do everything it can to increase member retention. Achieving a stable membership will increase your association’s revenue growth and make it easier to recruit new members. Your association should create consistent values to accurately calculate your retention rate.

Retention 169
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Three Data-Informed Strategies for Better Member Engagement

Association Analytics

In the association world, member engagement is always a top priority – but it’s not always a successful endeavor. Most associations don’t have an easy way to measure member engagement across all their different systems and touch points. Once you’ve identified what’s working, you can reinvest, and promote those projects.

Data 210