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Google Analytics and Benchmarks: HAWK

M+R

Even comparing Total Users from UA to GA4 is not an apples-to-apples comparison since the method Google Analytics uses to track users changed from UA to GA4. This allows us to look at Giving Tuesday and Year End trends across participating organizations. Give it a read here !

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Who is sharing nonprofit demographic data with Candid? 

Candid

Here we share four key insights from our recent analysis of Candid’s nonprofit demographic data and what they mean for the nonprofit sector today. Analysis is limited to 501(c)(3) public charities that filed at least one Form 900 or Form 990-EZ between 2017-2021 and had at least $50,000 in annual expenses. Source: Candid, 2023.

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Is Your Nonprofit Half Way to Your 2020 Fundraising Goal$?

Nonprofit Tech for Good

By Christy Smaglio , Instructional Writer at Donor Perfect – a top-rated donor management system and fundraising platform for nonprofits. This solicitation analysis report is a great report to showcase your ROI as it takes into account how many people were solicited, associated expenses, and the amount raised through the effort.

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Foundation giving and payout: what changed in 2021?

Candid

private and community foundations to understand recent giving trends and forecast where giving is headed. [ 1 ] This year, we asked funders about their giving in FYE (fiscal year end) 2020 and 2021, including funding designated for COVID-19 [ 2 ] and what trends they are paying attention to this year. Looking ahead: 2022 trends ? .

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Top Lessons from GivingTuesday 2023

Neon CRM

Instead of repeating those numbers, we’ll focus on the practical “in the weeds” analysis that can support you in making data-driven decisions that go well beyond this time of year. These numbers show that engagement rates were higher than they were last year, even though email volume increased significantly.

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What 2020 year-end fundraising can tell us about 2021 

M+R

We also use the median for our comparisons, so that one outlier doesn’t skew the whole set. Of the 25 M+R clients who provided data for our Giving Tuesday analysis, 74% saw an increase in overall revenue, 60% reported an increase in gifts, and 44% reported an increase in average gift. And boy, were there some outliers this year.

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May the Source Be with You: The Importance of Multichannel Reporting at End-of-Year

Connection Cafe

You’ve no doubt labored over the perfect end-of-year plan that falls in line with the continuing trend of covering all of your multi-touch, multichannel donor experiences. Wouldn’t it be a shame to have inadequate reporting and analysis to actually find out how your medium-spanning strategy performed? Analysis and Retrospective.

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