Fundraising Ideas to Reverse the Trend of Declining Email Response Rates

NetWits

Fundraising email click-through rates dropped 27 percent and response rates were down 21 percent from 2011. This follows a recent trend that email click-through rates have declined across all industries.

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2012 Year-End Fundraising Email Analysis

NetWits

Despite the trend that additional emails have helped increase the total number of transactions without compromising open rates, the 2012 results told a slightly different story.

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2011 Online Giving Trends

NetWits

The report combines findings from The Blackbaud Index of Online Giving with additional multi-year giving data to provide the most comprehensive analysis of online giving trends in the nonprofit sector. Lots more data, trends, and analysis in the complete report.

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2011 Online Giving Trends and 5 Tactics Your Nonprofit Must Implement Today

NetWits

We recently released the most comprehensive analysis of online giving trends in the nonprofit sector. Here’s a few of the highlights … Key 2011 Online Giving Trends Include. 54% of the organizations experienced results at or above this growth rate.

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Trends in Sustainer Giving – Key Findings from the 2019 donorCentrics Sustainer Summit

Connection Cafe

This year’s summit included 35 large nonprofit organizations that participate in our sustainer program benchmarking to review aggregate program performance, trends and challenges affecting sustainer giving. What drove the increase in retention rates for these new sustainers?

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2011 Online Giving Trends

NonProfit Trends

The report combines findings from The Blackbaud Index of Online Giving with additional multi-year giving data to provide the most comprehensive analysis of online giving trends in the nonprofit sector. Lots more data, trends, and analysis in the complete report.

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Don’t be Fooled by Message Open and Click-Through Rates

NetWits

The conversation around email performance is wrong: open and click-through rates alone do not show constituent engagement. The industry report identifies the trends (see the Blackbaud Index ) which are used to inform the health of your online program, not overall constituent engagement.

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Higher Ed Trends and Learnings from the Experts at bbcon 2019

Connection Cafe

Industry Research & Trends . I also had the pleasure of interviewing James Wiley in t he # bbcon Lounge to discuss the latest tech trends in higher education and how digital transformation is changing the way universities operate. Trends in Talent Management .

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Giving Trends in Mexico: Millennials and Gen Z Drive Rise in Online Giving

Nonprofit Tech for Good

An Interview with Fanny Villiers , Directora General of Donadora – an official partner of the Global Trends in Giving Report ( en español ). Online payment providers were very few and completion rates were barely reaching 50%.

Beyond Dashboards: Business Intelligence Tools for Program Analysis and Reporting

Idealware

More than simply graphically displaying static data, they offer trend analysis, forecasting and drill-down capabilities that can dramatically expand your insight into program performance. Beyond simple reporting, BI tools allow a more comprehensive analysis of your organization’s data 1. This allows the data to be manipulated for analysis without affecting the data in the original databases. PublishDate: June 2012. Author: Patrick Yurgosky, New York University.

How to Combat Declining Email Open and Click-Through Rates

Mobile Commons

According to the research, nonprofits have increased the number of emails they send by 2.9%, but in 2015, the conversion rate dropped by 11.1% The open rate for advocacy email stayed stable, which is good news, but the click-through rate for these emails fell sharply by 12.45% to just 2%.

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Online Learning Trends That You Can’t Ignore

Gyrus

Usage of videos, podcasts, micro-blogs, diagrams, images, questions, and quizzes not only helps in increasing the participation and completion rate of training courses but also engages the learners in a better way. The post Online Learning Trends That You Can’t Ignore appeared first on Gyrus.

Mid-Level Giving: Stuck in the Middle with Who

Connection Cafe

The point is that in most cases these exceptions are highly beneficial to your organization, but because they do not fit previous trends in behavior, they cannot be predicted or anticipated. Which channels have the best response rate, gift frequency, average gift size, and retention rate?

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What Previous Crises Can Teach Us About Navigating the Current Fundraising Environment

Connection Cafe

Monitor your metrics – just as an organization has donor trend analysis in the past, there have always been events that cause big swings from year to year, whether it be an emergency for the international relief sector or an election for an advocacy organization.

5 Troubling Nonprofit Statistics | Nonprofit Trends with Steve.

NonProfit Trends

All Blackbaud Blogs Contact Us Blackbaud.com About Nonprofit Trends Books Research Reports Speaking 5 Troubling Nonprofit Statistics Posted by Steve MacLaughlin on October 28th, 2010 I spend a lot of time looking at metrics and benchmarks from across the nonprofit sector. As often as possible I try to talk about positive trends that are happening. The Target Analytics donorCentrics Index of National Fundraising Performance for 2009 reported this trend.

Online Giving Trends from 2009 and the Haiti Earthquake

NTEN

The September 2009 issue of NTEN Connect had a review of trends in online giving. Blackbaud has been actively engaged in researching and analyzing trends in the nonprofit sector for quite a while. The analysis represents the largest study of online giving trends in the nonprofit sector.

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Big Data and Big Benefits for YOU!

Connection Cafe

Let’s identify the type of data analytics we discussed & how they can help your organization: How to use your CRM data to analyze trends in gift history, affiliations, connections, etc. Nonprofit Fundraising #bigdata American Public Gardens Association Analytics big data trends

Online Giving Trends from 2009 and the Haiti Earthquake

NTEN

The September 2009 issue of NTEN Connect had a review of trends in online giving. Blackbaud has been actively engaged in researching and analyzing trends in the nonprofit sector for quite a while. The analysis represents the largest study of online giving trends in the nonprofit sector.

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The 2013 Charitable Giving Report

Connection Cafe

It is the largest analysis of actual overall and online giving data in the nonprofit sector. Overall Giving Trends . on a year-over-year basis for the organizations in the analysis. Online Giving Trends. year-over-year for the nonprofit organizations in the analysis.

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Charitable Giving Grew to $373.25 Billion in the U.S. in 2015

Connection Cafe

compared to a growth rate of 27.8% The two year cumulative change in giving, across both 2014 and 2015, shows that arts, culture, and humanities organizations have grown the most with a 20% growth rate. Macroeconomic Trends. This is based on an analysis of $19.7

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Attention Nonprofit #DataNerds: A Few Recent Research Studies on Data, Technology, Funding, and Trends

Beth's Blog: How Nonprofits Can Use Social Media

In the last few weeks, there have been a few good research studies and web sites relaunched that cover technology, data, funding, and trends. Here’s a roundup. 2014 Nonprofit Content Marketing: Benchmarks, Budgets and Trends—North America.

Google Trends and OSS CMS Trends | Non-Profit Tech Blog

Confessions of a Non-Profit Executive Director

Pipes (1) OSS , Web CMS Google Trends and OSS CMS Trends 05.13.06 | 49 2 Comments [link] Google+Trends+and+OSS+CMS+Trends 2006-05-13+19%3A39%3A27 Allan+Benamer So Google’s version of Alexa’s tracking software is now out. It’s called Google Trends. Unfortunately, you’re going to have to rely on the way people search for CMSes as a way of creating your data set for the trends chart that Google Trends creates.

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2011 Online Giving Trends and 5 Tactics Your Nonprofit Must Implement Today

Tech Soup Blog

We recently released the most comprehensive analysis of online giving trends in the nonprofit sector. Key 2011 Online Giving Trends Include. 54% of the organizations experienced results at or above this growth rate.

Blackbaud Index for March 2013

NonProfit Trends

For nearly three years now, Blackbaud has continued to expand the number of organizations and giving represented in the analysis. Overall Fundraising Trends. This is the first negative trend in 6 months. Online Fundraising Trends.

Charitable Giving Report Shows Online Donations Increased by 13.5%

Frogloop

The latest 2013 Charitable Giving Report by Blackbaud analyzed data from more than 4,000 nonprofits to provide the largest analysis in online giving data. This is the second consecutive year that online giving has experienced double-digit growth rates. This just in!

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Study: Photos Generate More Retweets on Twitter

Frogloop

Tweets that had photos and used Twitter’s own image uploading system were retweeted 94% more then if users uploaded photos by another 3 rd party system such as Twitpic, which experienced a 64% retweet rate. Check out the graphs that Zarrella shared based on his analysis.

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Nonprofit Benchmark Study Shows Online Donations Increased by 13.5%

Frogloop

The latest Blackbaud Online Marketing Benchmark Study for Nonprofits analyzed data from more than 4,000 nonprofits to provide the largest analysis in online giving data. This is the second consecutive year that online giving has experienced double-digit growth rates. This just in!

The 2016 - 2017 Best Nonprofit Conferences Calendar

Everyaction

This conference features exceptional speakers and a plethora of workshops that address key issues and trends affecting nonprofit human-serving organizations. Panel discussions, comprised of industry thought leaders, will address breaking trends and strategic direction.

Shaping your Fundraising Strategies with the 2018 donorCentrics®Alumni Giving Report

Connection Cafe

To do that, let’s examine some key findings from the most recent Alumni Annual Giving report, a comprehensive analysis produced each year by Blackbaud Target Analytics. Unlike some metrics in this analysis, there is little difference between public and private institutions. .

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6 Key Insights from the Inaugural donorCentrics Athletics Benchmarking Group

Connection Cafe

Last month marked the inaugural meeting of a new benchmarking group created specifically to analyze and discuss trends in athletics giving [1]. Do keep in mind that this analysis will share aggregate data trends only. Schedule or Win Rate?

Great reads from around the web on February 20th

Amy Sample Ward

12 Digital Fundraising Trends for 2012 – "Back at the start of January I set myself the target of publishing twelve posts on trends I think are going to prove important to digital fundraisers this year – both as a means of kick-starting my own thinking after the holiday season and to help inform your planning considerations at this key time in the year." " Check out the 12 Trends, from Personalized Video Thanking to Ebooks to Digital Fundraising Staffing!

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4 Things Your Nonprofit Needs to Know About Online Donors

Connection Cafe

The findings are based on analysis of online and offline giving data from sixteen large national nonprofits in the United States during 2016 and represents more than 6.5 The data analysis reveals that online only donors tend to have higher household incomes than offline only donors.

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Live from NTC! A Sneak Peak at the 2013 Online Benchmark Report

NetWits

The reports alone does not tell us if a program is successful, but identify the trends which are used to inform the health of our online program relative to peers and ensure our approach is on the path toward success. Response rates for appeals also declined 18.7%.

2011 donorCentrics Internet and Multichannel Giving Benchmarking Report

NetWits

Target Analytics, a Blackbaud company, has released the third edition of it’s groundbreaking research into multichannel giving trends among nonprofit organizations. Retention rates for online donors continue to lag offline donor trends.

Apps and Tools to Energize your Base

Frogloop

Download the e-benchmarks study for all the analysis. Growth rate is at about 49.5%, though churn is at 31%. The response rate for text messaging where people are asked to make a call to a decision maker on the organization's behalf is 4.9%.

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New Gmail Tabs and Nonprofits: Don’t Panic, Don’t Assume the Worst and Keep an Eye On It

Connection Cafe

The jury is still out, and there is much more analysis to be done, especially as we head into the fall and a busier season for e-mail. Orgs 1 and 2 saw their Gmail open rates increase, with Org 1 getting a corresponding lift in click-through rates.

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Measuring the Impact of Your Social Media Program

Frogloop

For a more detailed analysis of your Twitter audience size and growth rates, check out TwitterCounter.com. Tags: Social Networking Trends As nonprofits and advocacy groups delve deeper into social media, the need to assess their return on investment (ROI) is critical.

A Complete Guide to Strategic Web Design for Nonprofits

NetWits

Audience Analysis. Then, you can use Google Analytics to start understanding trends – how long are users spending on your website? What’s the bounce rate? What goes into creating and designing a successful nonprofit website that inspires action? That’s a great question.

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A Fundraiser’s Secret Weapon: Data Analytics

Connection Cafe

Data—the capture, analysis, and use—can be overwhelming. The analysis of our fundraising programs’ performance helped set the foundation for embracing big data and creating the cultural shift needed at Project HOPE. Donor retention rates across lifecycles.

How to Design Your Nonprofit Website for Better User Experience

Connection Cafe

The other day, my team sat down to research growing trends in web design , and guess what… Most of the articles that surfaced were about the shift from a heavy focus on pure visuals to refocusing attention on creating layouts that present content in an intuitive, efficient, and “delightful” way.

2011 donorCentrics Internet and Multichannel Giving Benchmarking.

NonProfit Trends

All Blackbaud Blogs Contact Us Blackbaud.com About Nonprofit Trends Books Research Reports Speaking 2011 donorCentrics Internet and Multichannel Giving Benchmarking Report Posted by Steve MacLaughlin on May 31st, 2011 Target Analytics, a Blackbaud company, has released the third edition of it’s groundbreaking research into multichannel giving trends among nonprofit organizations. Retention rates for online donors continue to lag offline donor trends.

May the Source Be with You: The Importance of Multichannel Reporting at End-of-Year

Connection Cafe

You’ve no doubt labored over the perfect end-of-year plan that falls in line with the continuing trend of covering all of your multi-touch, multichannel donor experiences. Wouldn’t it be a shame to have inadequate reporting and analysis to actually find out how your medium-spanning strategy performed? For email, stay on top of performance by variant/group, A/B testing, open rates, click-through rates and unsubscribes as well. Analysis and Retrospective.

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Septober is almost over! It’s time to get ready for Boot Camp!

Connection Cafe

We went into full analysis mode – we looked at everything. Are you noticing a trend here? Rate yourself, activities you lead and your leadership if you manage staff. Years ago when my best friend and I worked at The Leukemia & Lymphoma Society we coined the term Septober.

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