Beth's Blog: How Nonprofits Can Use Social Media

MARCH 15, 2013

What seemed to resonate most with the crowd was the concept of “ One Metric That Matters.” The conversation thread made me think of this excellent blog post by my two favorite nonprofit data geeks from DoSomething. How do we turn data into Insights? Getting All Departments To Become Data Informed – Make It Fun.

Measure 98

Measure Data Facilitation Teen 98

Tech Soup

OCTOBER 31, 2011

Why does data matter to nonprofit organizations and what data matters? These questions and more were answered in a recent Twitter conversation on data and analytics. Collecting and analyzing data can seem like a time consuming and daunting task that takes away from an organization’s day-to-day work fulfilling its mission.

Analytics 65

Analytics Data Analysis Chart 65

Bloomerang

JULY 6, 2023

A good strategic plan ensures you have charted the necessary pathways to meet (and hopefully exceed) your organization’s goals. You may begin with a SWOT (strengths, weaknesses, opportunities, threats) analysis. These goals include specific numbers and time frames to help orient your strategic planning around quantifiable metrics.

Examples 117

Examples Guide Model Nonprofit 117

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 26, 2013

The process of linking results to key performance indicators and associated metrics it is like hooking up a big TV. Step 5: Define your metrics. Step 6: Select your data collection tool(s). Step 7: Analyze your data, turn it into action, measure again. Step 4: Define your benchmarks.

Results 97

Results Metrics Measure Associations 97

Connection Cafe

APRIL 2, 2018

Data and analytics can play a big role in improving nonprofit strategy. It usually doesn’t though, and that’s because most nonprofits are using their data wrong. What charts or slides did the group focus on? Data analytics could be fresh garlic.* The Testing Whiteboard doesn’t provide some perfect, omniscient data. (As

Data 31

Data Help Analytics Test 31

Connection Cafe

JUNE 13, 2013

Focus on Event Fundraising Analytics , we looked at how peer-to-peer event metrics let us know if our event planning and execution efforts are paying off in fundraising results. Metrics and benchmarks can be our guides to whether your efforts at creating a great experience for participants are paying off. Profit/loss.

Metrics 42

Metrics Benchmark Fundraising Stats 42

Whole Whale

SEPTEMBER 8, 2023

Surveys, interviews, and data analysis can reveal the equivalent of that Rolls-Royce insight – the key emotional triggers, values, and desires of your existing and potential supporters. Analyze results data to double down on what inspires action. The metrics showed the ads were not effectively driving growth.

Lesson 59

Lesson Fundraising Digital Test 59

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 17, 2013

In other organizations, those that are lucky enough to have M&E staff, there is a disconnect between measurement practices for programs and communications. It is important to think of measurement integrated into everything the organization does – I’ve called it being data-informed. Click to See Larger Version.

Measure 103

Measure Learning Metrics Social Media 103

Connection Cafe

DECEMBER 17, 2014

In Part 2 covered rating choice “Level 2” and included tips on what data to start tracking in your CRM system (or spreadsheets) to create a central repository of your activity with your major and planned gift prospect pool. I also provided instruction on setting up prospect review meetings to discuss status.

Rate 35

Rate System Management Analysis 35

Amy Sample Ward

SEPTEMBER 20, 2010

Whether you have a blog, website, or even multiple, you can use Google Analytics to really drill down into the data and understand how people are visiting and using your site. While they aren’t the most comprehensive of reports, there is no point in ignoring free metrics! Google Analytics – [link]. Facebook Insights.

Tools 162

Tools Tech Map RSS 162

NTEN

MARCH 19, 2009

I just finished reading the 2008 donorCentrics Internet Giving Benchmarks Analysis , put out by Blackbaud company Target Analytics. And there really hasn't been a lot of data. Well, this report has some pretty telling data. Secondly, four years is not a lot of data. The report has a small subset of organizational data.

Attention 36

Attention Metrics Online Fundraising 36

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 24, 2009

As you can see the words paint a picture of a traditional ROI analysis, with the emphasis on quantitative, measurable results. Click to See Larger Image I have been noodling around with this chart to show that insight comes before dollars, but if you measure and improve your initial pilot efforts over time, eventually the dollars do come.

ROI 50

ROI Social Media Reflection Question 50

NonProfit Hub

FEBRUARY 18, 2021

So, most nonprofit fundraising plans aren’t supported by data, but rather stem from inertia and intuition. You might answer this question with metrics like the number of new donors or the number of donations. I consider those basic metrics to be “rearview mirror” metrics. Map Metrics. 10 Key Data Points.

Metrics 87

Metrics Fundraising Retention ROI 87

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 21, 2009

After you've been able to use metrics to learn what works and adapt your approach, you can use a traditional approach which begins with defining value and culminates with a financial calculation that could go something like this. Definition: An analysis that looks at the benefits, costs, and value of a technology project over time.

ROI 50

ROI Social Media Slides NTEN 50

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 26, 2007

I'm doing a workshop on Social Media Metrics, Measurement, and ROI at PodCamp Boston tomorrow. You've done a terrific job in identifying benefits(outcomes) and some metrics - you might want to consider paring them down even further. What data matters most? See her chart specifically. | View | Upload your own.

Guinea 50

Guinea Measure Social Media Wikispaces 50

Bloomerang

FEBRUARY 1, 2023

This helps you monitor your progress with various campaigns, your donor retention rate, and other metrics that are important to your fundraising success. Backlink analysis. Get an idea of who is linking to your site, the anchor text they use, and their domain authority with Moz’s backlink analysis. Individual tasks.

Org 80

Org Raise Tools Help 80

NTEN

JANUARY 4, 2011

Katya Andresen, COO, Network for Good If you love data, you’re in for a treat. First, the data set for this study is limited to donations powered by the Network for Good platform. Also, the data do not differentiate what nonprofits are doing to affect donor behavior beyond the giving transaction. We looked at: 3.6

Studies 95

Studies Donor Online Giving 95

NTEN

NOVEMBER 20, 2008

Key staff members enter, manage, and report on this data, but it can be difficult to pull together snapshots of progress quickly in order to make real-time course corrections. BI can improve the speed and quality of decision-making by providing real-time information about key performance metrics. What is Business Intelligence?

Business 44

Business North America Metrics Analysis 44

Forum One

DECEMBER 7, 2023

For health data to impact health outcomes and related policies, the data must be made accessible to policymakers, health advocates, and other interested parties. Too often, health data is locked in massive datasets that are opaque to all but epidemiologists and statisticians.

Policy 65

Policy Los Angeles Data California 65

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 21, 2008

  He made the points that your metrics must get you to results - and the three most important results are: Increased Revenue. "    He talked about different categories of metrics for the web: 1)   Types of visitors:   You have to get inside your customer's heads and what is important to them. 

Marketing 50

Marketing Measure Metrics Hunger 50

NTEN

MAY 27, 2010

There's no question that information technology and the instantaneous access to data, when properly used, can become a significant tool in meeting your organization's mission -- but acceptance and alignment still seem to be incongruent. The Organizational Chart ~ Look for Obstacles. and the mission. Conclusion.

Tech 62

Tech Org Chart San Diego 62

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 27, 2008

Photo from LolNPtech.org (Registration is here ) Mashups, Meatballs, and New Orleans Do you look at all of the data available online, and imagine ways to combine and connect it to increase awareness about an issue? KM4Dev has a section devoted to Social Network Analysis process and tools. Then enter The Netsquared Mashup Challenge !

Summary 50

Summary Nptech Tag Tools 50

Forum One

MAY 31, 2023

Establish metrics that measure reactions, engagements, and your own internal successes and challenges in executing the plan—remember that staffing, budget, and organizational change management are components of your plan as well. Growing your digital engagement capacity will likely require investments of budget or time over time.

Digital 73

Digital Strategy Chapter Map 73

Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 17, 2011

The important thing is to pick the right tool for the job — and that job is collecting data to measure progress towards a goal or objective. Social media measurement tools give you data. The problem is that data everywhere! Almost every click we take, it leaves a data trail of data that can be captured.

Measure 115

Measure Social Media Tools Media 115

Beth's Blog: How Nonprofits Can Use Social Media

JUNE 1, 2011

Spitfire’s useful SMART chart planning tool has been used by many nonprofits and was adapted for social media for nonprofits by NTEN’s WeAreMedia project several years ago. It is also important to think about what specific metrics are needed to measure along the way.

Social Media 129

Social Media Media Social Chart 129

Beth's Blog: How Nonprofits Can Use Social Media

JUNE 21, 2011

Our data might be the most metrically driven data you’ve seen. That’s right, we are metrics freaks. Using personas or vignettes can make data come alive and make it more relevant. Visual Humor: Don’t just use numbers, bar charts, and graphs. Data is plentiful.

Measure 97

Measure Fun Hawaii Metrics 97

Beth's Blog: How Nonprofits Can Use Social Media

JUNE 15, 2011

Maybe it is the feeling that measurement requires data collection and that will cause even more information overload and why we put the task on the organizational back burner. As measurement guru KD Paine says, you need the right measurement tool for the job – identify SMART objectives , pick metrics , and then your tool.

Measure 96

Measure Organization Metrics Analytics 96

Care2

NOVEMBER 15, 2007

Á la our Causes analysis awhile ago , we examined 150 nonprofit profiles on MySpace to see which functions people were using, how those features were working, and how much money their profiles were raising. The Data How was it collected? This chart shows the percentage of nonprofits using each feature. And is there any left?

Social Media 28

Social Media Place Myspace Advocacy 28

Care2

NOVEMBER 8, 2007

Á la our Causes analysis awhile ago , we examined 150 nonprofit profiles on MySpace to see which functions people were using, how those features were working, and how much money their profiles were raising. The Data How was it collected? This chart shows the percentage of nonprofits using each feature. And is there any left?

Social Media 28

Social Media Place Myspace Advocacy 28

Beth's Blog: How Nonprofits Can Use Social Media

JUNE 16, 2011

If don’t synthesize the ongoing stream, it gives me vertigo. I set aside an hour or two a month to review my valid metrics , but also to do a meta synthesis of the conversation to curate the best points and resources. Pick valid metrics in the context of an integrated campaign. How many by when? Guides, not report cards.

Facebook 101

Facebook Network Metrics Nonprofit 101

Beth's Blog: How Nonprofits Can Use Social Media

MAY 16, 2007

Kevin Gamble left me a comment on a google analytics post that the " Depth of Visit Report " was one of the best metrics (coupled with referring source) for understanding visitor behavior on his university's web site. Kaushik offers up some metrics for blogging: Raw Author Contribution (posts & words in post).

Measure 50

Measure Social Media Tools Technorati 50

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 4, 2008

Measuring the success of social media efforts can't be done with a single metric. I think there will be different metrics for different strategies, organizations, and tools. Kaushik suggested these metrics for benchmarking blogs: Raw Author Contribution (posts & words in post). You can do an analysis of your blog feed here.

Reflection 50

Reflection Measure Technorati Metrics 50