article thumbnail

How to Run Facebook Fundraising Ads: 5 Simple Steps

Nonprofit Tech for Good

His work is focused on nonprofits, advocacy, and public affairs. The key, though, is doing it in a way that delivers maximum ROI. The Ads Manager interface is not particularly intuitive, and the advertising advice offered by Facebook and third parties is almost always focused on e-commerce rather than nonprofits and advocacy campaigns.

Facebook 242
article thumbnail

Facebook ROI: Not Just a Myth

NTEN

When it comes to nonprofits – and particularly, nonprofits on Facebook – we're all looking for the answer to the question: What's the ROI? The truth is, ROI can be calculated in a variety of ways. For us, it's also a critical source for advocacy. How's that for ROI? actions each thus far.

ROI 94
professionals

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Scout Quest Webinar Recap: Humane Society Results! Huge Advertising Update! Direct Mail Targeting! And a Deadline: MARCH 22.

M+R

They were able to immediately grow their email by 175,000 — and then see a nearly 200% ROI in only a few months. The annual M+R Benchmarks Study will once again explore the labyrinth of nonprofit digital fundraising, advocacy, and marketing metrics. Guess who will be releasing a Benchmarks study on April 24?

Mail 73
article thumbnail

3 Reasons Every Nonprofit Tech Project Should Begin with a Discovery

Nonprofit Tech for Good

Whether you are considering a new fundraising and engagement CRM, advocacy tool, reengineered database, custom integration, CMS or back office system, a separate discovery is the BEST approach to ensuring success.

Tech 271
article thumbnail

Webinar: Making Advocacy Pay

Care2

This free webinar will talk about the relationship between advocacy and fundraising, how organizations are using advocacy successfully for list growth and engagement, and show you valuable case studies from successful organizations.

article thumbnail

[Book Interview] Nonprofit Example of Social Media Excellence: Pancreatic Cancer Action Network

Nonprofit Tech for Good

The tools I am currently using are Facebook, two Twitter accounts (one for National messaging via @PanCAN and one specifically for advocacy efforts via @Advocate4PanCAN), YouTube, LinkedIn, MySpace and Delicious. Are you tracking Return on Investment (ROI), and how? Please summarize your ROI. I am tracking the ROI.

Cancer 223
article thumbnail

The Three Dimensions of Social Media ROI

NTEN

Your annual fundraising or advocacy efforts are no different: you need a certain part of your base to respond, you need to bring a certain number of new supporters to your organization, and you need to be viewed as an authority in your area. . How would you measure the ROI of the video? . Tags: NPTech roi web2.0

ROI 66