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The Building Blocks of a Digital Advocacy Campaign, Part 2

Media Cause

Fostering Authentic Relationships With and Amongst Your Audience Digital advocacy is critical to moving missions forward, creating systemic change, educating your base, and mobilizing leaders who are loyal to your organization and committed to the larger movement in which you operate. This is especially true during an election year.

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Using data to make LGBTQ+ elders and their needs visible 

Candid

SAGE (Advocacy and Services for LGBTQ+ Elders) is the only national organization dedicated to addressing issues related to LGBTQ+ people and aging. Census Bureau’s American Community Survey. Photo credit: SAGE The post Using data to make LGBTQ+ elders and their needs visible appeared first on Candid insights. Direct services.

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20 Insightful Nonprofit Technology And Social Media Stats

TechImpact

36% of people surveyed “unliked” a nonprofit on Facebook because it only posted about donating. 67% of people surveyed “like” a nonprofit on Facebook because they want to show their friends that they support a cause. 49% of nonprofit supporters on social media wanted to do more after seeing a photo. response rate.

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How to Get Millennials to Support Your Cause

The Modern Nonprofit

They do pretty much everything online – from dating and movies to advocacy. And they’re used to giving their time to support causes they care about: nearly half of millennials surveyed in the 2016 Millennial Impact Report had spent time in the previous month volunteering. Main photo courtesy of Jopwell.com.

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Are Twitter and Facebook Playing Tug-O-War?

Care2

There were 55 of the country’s leading nonprofits surveyed for this study, including the American Red Cross, Oceana, American Heart Association, AARP , and Human Rights Watch. Users were more than twice as likely to like, share, or comment on a Photo post than any other content.

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12 Key Digital Engagement Trends from the 2018 M+R Benchmarks Report

Everyaction

Open rates, fundraising click-through rates and page completion rates for both fundraising and advocacy all went down. While social media platforms are in constant evolution, nonprofits are learning to innovate and experiment with engagement techniques for advocacy and fundraising. But only 6% took three or more actions.

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How to Convert Peer-to-Peer Event Participants into Monthly Donors

sgEngage

Often the sales funnel is part of the visualization: Awareness Evaluation or Consideration Engagement or Decision Action or Donation Advocacy or Loyalty Michael Johnston, co-founder and president of HJC New Media , encourages nonprofit organizations to take a page from the mapping playbooks of for-profit enterprises.

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