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Why Nonprofits Need a Values-Based Social Media Strategy

Non Profit Quarterly

Meta—the parent company of Facebook and Instagram—has been under fire in the past few years over its lax policies on news content, data privacy, and misinformation. For nonprofits, this moment presents an opportunity for a social media strategy “do-over.” Marginalized users and organizations have been impacted in multiple ways.

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Grassroots Campaigning: How to Use Online Channels to Build Offline Support

Connection Cafe

In an age where million-signature petitions are commonplace, the tried and true strategy of having volunteers send online messages to their members of Congress has greatly diminished in value. At ACS CAN, we’re seeing this newly inspired level of activity reflected in our offline recruitment as well. Build the Internal Partnership.

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Zoetica Salon Summary: Feeding America’s Social Media Measurement Strategy

Beth's Blog: How Nonprofits Can Use Social Media

Last week, Dan Michel offered an intriguing answer to this question : “What form of social media measurement does your organization engage in; Community participation, advocacy (earned mentions, discussions), or donations ($ or time)? &#. As Michel notes, The bill passed and our advocacy folks are taking a well-deserved break.

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Networked Capacity Building: Finish Line Grantees Social Media Training

Beth's Blog: How Nonprofits Can Use Social Media

We got started with a welcome from Liane Wong who gave an overview of the program and how it fits into the grantmaking strategy that uses a networked approach. More and better partners, more and better relationships with reporters and more or better policy maker relationships. Integrated Social Media Strategy.

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Great reads from around the web on July 29th

Amy Sample Ward

." Q&A: A West Point for Community Organizing – Walking Distance – GOOD – "Since its first boot camp in 2006 the New Organizing Institute has trained more than 700 organizers across the country in leveraging online tools to generate offline action. " Where does Social Media belong on the Org Chart?

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You Can Stand Up for Health Care on Twitter and Facebook, What About On Google +?

Beth's Blog: How Nonprofits Can Use Social Media

They are integrating social media tactics to their online advocacy tool box with this Twitter tool. At minimum, this application lets people air their concerns to legislators and policy makers easily through Twitter and can amplify more traditional tactics such as email campaigns and signing online/offline petitions.

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Openness and Engagement: Key Tactics Embraced at PDF Conference

Care2

With movers and shakers ranging from Clay Shirky to Arianna Huffington, campaigners heard first-hand what strategies they should be focusing on in their online advocacy, fundraising and social media engagement. Tags: Conferences Nonprofit Events Online Advocacy Online Fundraising Online Organizing Social Networking Trends.

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