10 e-Newsletter Best Practices for Nonprofits

Nonprofit Tech for Good

Despite the rapid rise of social media, more online donations are made from a click in an e-newsletter than any other source. With that said, below are 10 e-newsletter best practices that can help your nonprofit raise more funds online: 1.

6 Tips for Creating Engaging Email Newsletters

NonProfit Hub

Regardless of whether you work in the nonprofit sector or run a small business, an email newsletter is one of the most important communication channels you have with your customers and supporters. Use these six tips to become a newsletter pro. Sponsored by iContact.

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Three Nonprofit e-Newsletters to Subscribe To and Learn From

Nonprofit Tech for Good

My e-newsletter is by far the driving force behind Nonprofit Tech 2.0. Most e-newsletters today seem to be stuck in the design best practices of 2006 and take little account for the rapid rise of social media and the fact that the number one activity on smartphones today is reading email.

3 Mobile Compatible Nonprofit e-Newsletters to Subscribe To and Learn From

Nonprofit Tech for Good

With 51% of email now being opened on a tablet or smartphone, nonprofits would be wise to redesign their e-newsletter as soon as possible. Unless your nonprofit embraces responsive design or mobile-first design aesthetics, your stories and calls-to-action will go unread and untapped.

3 Email Newsletters "Dos" and 1 Big "Don't"

Tech Soup Blog

Does your nonprofit have a newsletter? An effective email newsletter can help you promote events, fundraising campaigns, and your content. TechSoup sends out a few newsletters, including two written by me ( By the Cup and TechSoup for Libraries ).

Call for Submissions: Contribute to the NTEN Blog, e-Newsletter, and Journal


One set of resources we'd like to invite you, the NTEN community, to contribute to, in an on-going way, is our publications: NTEN:Connect : our blog/monthly e-newsletter, organized around monthly themes. Give step-by-step guidance to help nonprofit staff translate good ideas into action.

“Flipping your publishing model” in action


The blog/newsletter strategy drives most of that, as you can see from the increase in blog traffic as a percentage of total site traffic for the last few years: 2008: 17%. Remember this post about how to flip your publishing model ? And the case study we looked at through the Virginia Associations of Realtors’ example ? I just came across this great post from NTEN about how they did just that.

5 Proven Tips for Building Your Nonprofits Email List


With a call to action. Join Our Newsletter is displayed first, followed by links to social media accounts on the Newport Harbor Nautical Museum website. Portland Museum of Art groups their E-newsletter with links to their social media accounts.

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Clicky Clicky: How to Add Calls to Action to Your Nonprofit’s YouTube Videos


But as with all forms of online communication, the goal should be to get that visitor to take an action. Thankfully, the YouTube Nonprofit Program has made it easy to add interactive calls to action to your videos. What do Calls to Action Look Like? Choosing a Call to Action.

Pro Tip: More Visuals in Newsletters Can Increase Click Rates by 60 Percent

Tech Soup Blog

Making our email more visual, with direct calls to action, increased our click rate. For best practices moving forward, we took away the following: Use more images in our emails, paired with a strong headline and a clear call to action.

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Build your Facebook fan base, increase online action


3) Liking is one of the easiest and best actions to offer, since it’s a single click that effectively adds the person to your Facebook audience, and lets them start receiving messages from you via Facebook. Increase in online actions spreading through FB and Twitter.

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How to Build Your Mobile List: Add a “Call to Action” to Your Existing Media


You can use all of your communications – TV commercials, email newsletter, website, radio spots, and more – to get people to sign up for your mobile list. All you have to do is add a "call to action.". call to action earned media Mobile nptech nten Communications FundraisingStephen Fishbach. Word Nerd. Mobile Commons. The "call to action" is the quick sentence where you tell people to "Text a KEYWORD to a SHORTCODE."

How to Build Your Mobile List: 3 Rules for a Great “Call to Action”

Mobile Commons

In the previous post in this series , we talked about how you can use your existing media to build your mobile list by adding a simple “call to action.”. Not all calls to action are created equal, however. Keep Your Call to Action Prominent.

29 tips to improve your nonprofit website’s landing pages

John Haydon

On your Facebook custom tab and avatar, in your email newsletter template, and in your direct mail pieces. Only have one call to action, but repeat it two or three times. Only focus on story and call to action.

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How to Build Your Nonprofit’s Email List

Nonprofit Tech for Good

You may have an e-newsletter list that includes all donors and supporters, another list specifically for repeat donors, and another list for supporters who have not yet donated. Promote an online contest and offer free giveaways where signing up for your e-newsletter is required to enter.

How Nonprofits Can Use Storytelling to Boost Donor Retention

Connection Cafe

This is our professional call to action. Stories show donors their impact in action and clearly demonstrates how, through giving, a donor has helped solve a problem or meet a need. Donor Newsletters. Newsletters are such an important piece in donor communications and stewardship.

Webinar on Intuition by Vertex

Vertex Systems

5 Brands Using Action-Gating In Their Facebook Marketing

John Haydon

These days there’s a better option that combats all of the challenges associated with Like-gating: Action-gating. We’ve seen many major brands action-gate effectively, including Save the Children, Marc Jacobs, Candy Crush Saga, Wantlet, SheInside and Tough Timber.

eNonprofit Benchmarks Study Reveals Latest Metrics for Advocacy, Fundraising and Social Media


Do you know the average click-through and open rates on action alerts and fundraising appeals across the nonprofit sector? These stats are not surprising and show how many more people on nonprofit’s list are willing to take some sort of action on behalf of your organization, but they require a much deeper level of nurturing and engagement to turn them into donors. E-newsletters Nonprofit Benchmark Studies Online Advocacy Online Fundraising Social Networking Trends Web 2.0

5 Tips for a Successful Mobile Relationship

Mobile Commons

That way they are always in the know and won’t be surprised by a last-minute call to action. All Posts Blog Mobile Resources and Research NewsletterValentine’s Day is near and romance is in the air.

Are Nonprofit Email Newsletters Really A Waste of Time?

Connection Cafe

Each email also told the supporter what their action would accomplish and what would happen next.” ” Many nonprofit newsletters are unfortunately poorly executed. This is not to say that nonprofit newsletters as a category are a bad strategy.

10 Random, But Useful Online Communications Tips for Nonprofits

Nonprofit Tech for Good

1) Coordinate Tweets and Facebook Posts with e-newsletters and fundraising appeals. Some subscribers to your email list will visit your nonprofit’s Twitter Profile or Facebook Page to retweet or share a story or call-to-action that is featured in your e-newsletter or fundraising appeal.

10 Blog Design Best Practices for Nonprofits

Nonprofit Tech for Good

A blog template with a body column width of 600 pixels and a call-to-action column of 300 pixels in width is ideal. Second, the call-to-action column provides ample space to feature your nonprofit’s most important calls-to-action.

7 Steps To Effective Nonprofit Email Marketing


Where ever you decide to place it, if your website doesn’t have a place where visitors can simply sign up for your newsletter or email list, you need to get one. Consider a noninvasive popup box with a call to action message and space to place email addresses on your website.

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10 Website Design and Email Marketing Best Practices for Nonprofits

Nonprofit Tech for Good

Prominently feature your “Donate” button, social network icons, and e-newsletter opt-in: themarshallproject.org. Use large tappable buttons for calls-to-action: water.org. Never send email newsletters BCC or as a PDF attachment.

5 Key Metrics to Improve Your Email Campaigns


If your copy and creative are convincing, readers will respond by clicking on the call-to-action links you include in multiple places in your email. Conversion Rate : The percentage of recipients who complete the call to action in the email; for example, the percentage of email recipients who donate after reading the email. Tags: email jeff patrick measurement Newsletter NPTech NTEN Jeff Patrick, Common Knowledge. How did your last email fundraising appeal perform?

Easily Measure Conversion Rates by Setting Goals in Google Analytics

NonProfit Hub

For instance, some common Goals to track are: Email newsletter signup. You want to drive traffic that actually converts into action. For example, email newsletter subscriptions might be a good goal to track. Micro Goals are typically actions that visitors take before donating.

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Punching Up Your Action Alerts and Online Fundraising Appeals - Online Fundraising, Advocacy, and Social Media - frogloop


As communicators who are fighting to change the world, we need to write passionately and tell stories that connect to people in order to motivate them to take action and donate some of their hard earned money. Seen a good action alert or fundraising appeal lately?

6 Email Marketing Hacks to Increase Open Rates

NonProfit Hub

Do you have an email newsletter that’s flat-lining? It’s time to revamp your e-newsletter and get it back on its feet. On a similar note, if you currently send out your newsletter as a PDF attachment, please… PLEASE… stop. Send a variety of content in your e-newsletters.

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Anticipate - Personalize - Integrate


Check out Blackbaud Labs to see these ideas in action. Tags: API Blackbaud NetCommunity Generation Y Technology NetWits Newsletters Social Networking Internet Marketing When I have the pleasure of talking with leaders in nonprofit organizations, two things come up again and again as critical to building a sustainable future: the need to achieve a broader and better view of their constituents; and the need to reach them in new and more meaningful ways. Anticipate.

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How to Use Facebook Live to Raise Money

Connection Cafe

More often than not, donors hear about impact second-hand (through your newsletter, website, etc). Share your broadcast date / time in your email newsletter. Ask for action. Seize the moment to ask for action! Link to your recent broadcast in your newsletter.

How to Maximize Impact of Nonprofit Newsletters - Online Fundraising, Advocacy, and Social Media - frogloop


Place the most important articles at the top - theyre more likely to get read there Give people an opportunity to donate or take action - links in standard newsletters do get clicked on, but, admittedly, not as much as stand-alone appeals Include fun stuff in the sidebars - they get clicked on a lot!

Email Campaign Tips To Inspire Millennials


The problem: nonprofits aren’t “inspiring” action with lengthy, wordy newsletters and annual appeals for funds, on top of too many emails! Inspire action. Show your donors that every little action is appreciated by sending them a thank you email.

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Bring Your Idea to Life at Social Actions Wiki - Online Fundraising, Advocacy, and Social Media - frogloop


60) Search « Webinar: Using Email to Engage Activists, Cultivate Donors | Main | Three Tips: How to Harness the Power of Video for Nonprofits » Wednesday Jul 16 2008 Bring Your Idea to Life at Social Actions Wiki Wednesday, July 16, 2008 at 10:00AM | by Hatef Yamini Got ideas?

Why Content Marketing is the Key to Your Nonprofits Online Success


In essence, Joe points out the fact that great content is the tool that moves hearts and inspire action online. I read a blog post by Joe Pulizzi the other day. It got me thinking about how content is used by nonprofits to help them connect with the right audience online.

Raise More By Avoiding “One Size Fits All” Email Appeals


While nonprofits often deliver highly relevant content in direct mail appeals – based on giving history, interests and past actions – that approach isn’t always carried over to their email appeals. Ever buy something that’s “one size fits all?” Maybe a hat or pair of gloves?

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Understanding Conversion Rates in Google Analytics

Byte Technology

When a user visits a page on your site after completing an action, that is a conversion goal. This occurs when they reach a sale confirmation or thank-you screen after making a purchase or subscribing to your e-newsletter.

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A Short, Recent History of Nonprofit Website Design and Online Fundraising

Nonprofit Tech for Good

e-Newsletter :: By 2008 nonprofits were beginning to understand and harness the power of e-mail marketing for online fundraising, branding, and cause awareness. Online Advocacy :: The online action network is now featured under a catch-all “Act Now” link.

Sharing Your Story: How to Engage Donors with the Philanthropic Impact of Their Gift

Connection Cafe

Stories perfectly illustrate impact in action. If possible, take some pictures of your organization’s impact in action. It’s slightly different from your typical newsletter in that it might focus on one program or fundraising campaign that had a good response rate.

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Raise Money on Facebook: Four Strategies You Need to Know About


Peter Deitz, Social Actions. Nonprofit bloggers including Alison Fine , Beth Kanter , Steve MacLaughlin , and Brian Reich were quick to point out that donating money on Facebook is just one of many actions people can take in support of a nonprofit or cause. You can present them with light-weight opportunities to show their support online by voting in a contest, participating in online and offline events, and taking part in volunteer and do-it-yourself actions.