Get Fully Funded

JUNE 16, 2022

Nonprofit budgets are often tight, and each of your campaigns should aim to hit as high a return on investment (ROI) as possible. For each of your online campaigns, your revenue goal should tie into your overall fundraising strategy. A campaign’s inputs include all costs spent on running the campaign.

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NetWits

JUNE 23, 2011

— When creating any fundraising campaign there are two items that should always be on your short list list. In fact, without the two we’ll cover in this post you’re guaranteed to finish your campaign, review the results, and be left wanting. So, what are the 2 key elements of successful fundraising campaigns?

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Candid

AUGUST 18, 2021

For instance, AI can quickly rank individual donors by their likelihood to give to a direct mail appeal right now. . Its most immediate benefit is that it gives you real-time lists of the individuals who are most likely to take action on your next appeal or stewardship message. AI for Nonprofits in Action.

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Nonprofit Tech for Good

FEBRUARY 8, 2010

Not to be confused with Text-to-Give campaigns (Text HAITI to 90999 to donate $10 to the Red Cross), text alert campaigns are when individuals opt-in to be alerted of breaking news or calls to action via text message. When researching this post, I was fairly stunned by how few nonprofits have launched text alert campaigns.

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EveryAction

SEPTEMBER 2, 2022

Mobile messaging is a useful part of a multi-channel fundraising and engagement strategy , given the state of email and direct mail. The direct mail fundraising landscape is also complicated, given supply chain shortages and increasing costs. However, 90 percent of text messages are read within only three minutes of being received.

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Nonprofit Tech for Good

NOVEMBER 20, 2021

electronically or via regular mail). As mentioned, if you choose a site that has email capabilities, it’s easier to create targeted campaigns to attract new supporters and reengage previous donors. Urge your contacts to register as bidders for the auction but understand that this is not the only call to action you should include.

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Qgiv

SEPTEMBER 14, 2021

Explore this definitive guide to learn more about Giving Tuesday, get great campaign ideas, and soak up some best practices. Giving Tuesday FAQs 15+ Surefire Giving Tuesday Campaign Ideas to Set You Up for Success Giving Tuesday Campaign Best Practices. See how Qgiv can help you bring your Giving Tuesday campaign ideas to life!

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Nonprofit Tech for Good

MARCH 17, 2020

There’s an understanding among non-profits that Facebook Ads offer something very powerful, but there is a large gap in the understanding needed to run truly strategic campaigns. . It’s very easy to go into Facebook and quickly set up an ad campaign, but difficult to develop a winning strategy if you don’t know what you’re doing. .

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Qgiv

JUNE 23, 2021

Creating a sustainable, scalable fundraising campaign that will help you grow your future impact is just as important as reaching your fundraising goal. Learn about how to run an effective and sustainable campaign by reading from the top or jumping to the sections that most interest you: . Timeline for the campaign.

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Greater Giving

JULY 18, 2023

To help, we’ve put together this guide to break down your donor data management into actionable items. Here are the key pieces of information we suggest gathering: Contact details: Gather donors’ names, email addresses, phone numbers, and postal addresses. Communication preferences: Know which channels donors prefer being contacted on.

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sgEngage

OCTOBER 17, 2023

For insights into what will make your organization standout and ring above the buzz, we’ve connected with members of our Blackbaud Champions community who shared tried and true practices that will maximize the success of your year-end fundraising campaigns. Scrub your data so it’s extra squeaky clean for your campaign!

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Achieve

OCTOBER 29, 2017

November is here – which means it’s officially crunch time for your year-end campaign. Finalize your direct mail and send it (and your data) to the print/mail house. you designed and finalized your direct mail appeal (and, hopefully, the rest of your fundraising pieces). October. , October. , Plan individual outreach.

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Neon CRM

AUGUST 18, 2023

To succeed, it’s important to grasp the basics of three strategies: email fundraising, direct mail fundraising, and fundraising events. Goal Setting as a Foundational Fundraising Basic Any fundraising campaign should start with realistic goal setting. Here are some best practices to start your email campaign.

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Guide Fundraising Mail Metrics 52

M+R

AUGUST 15, 2023

They each submit a bucket of donor list attributes, and the M+R wizards stir all the data points together and distill them into customized, refined actionable reports, including which of their supporters are donating to other organizations, clicking on email, and much more. It can be concerning. And demoralizing. Is it your marketing?

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M+R

SEPTEMBER 12, 2023

They each submit a bucket of donor list attributes, and the M+R wizards stir all the data points together and distill them into customized, refined actionable reports, including which of their supporters are donating to other organizations, clicking on email, and much more. It can be concerning. And demoralizing. Is it your marketing?

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Analysis Files Mail email 52

The NonProfit Times

MAY 23, 2024

An aggressive email campaign was the foundation. Nearly half (48%) of donors cited email as their preferred giving channel ahead of social media, text messaging, direct mail, and phone calls in a study published last year by fundraising platform Neon One in Chicago. Research backs this up. Actual revenue generated is another datapoint.

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TechImpact

JULY 16, 2014

In another 2013 study conducted by Blackbaud found that “response and click through rates in nonprofit email campaigns declined by 16% and 18.7%, from 2012.” The study substantiates the claim by stating that”declining response rates illustrate a saturated channel with non-differentiated messaging and campaigns.”. Direct mail.

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Bloomerang

JUNE 7, 2022

Does your letter include a clear call to action and ways to donate? Your call to action should compel donors to give as soon as they’re done reading the letter, which means you need to create an ask that is urgent and specific. For example, Bloomerang offers tools that will help you host peer-to-peer campaigns. .

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Achieve

SEPTEMBER 26, 2017

So much time, effort and hope goes into a nonprofit’s year-end fundraising campaign that when it’s over, staff scramble to use all their remaining vacation days. The good news: You can take steps right now to ensure the next campaign is less stressful and even more successful. If you’d like to talk about your next campaign, contact us.

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Campaign Fundraising Database Journal 52

Candid

NOVEMBER 30, 2022

The year-end giving season kicks off with a lot of hype around GivingTuesday, when nonprofits invest significant time, energy, and resources into launching campaigns for the special day. As nonprofit professionals, we wait and hope all day that this is the year our campaign will go viral and bring in millions of dollars in donations.

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Nonprofit Tech for Good

JUNE 23, 2020

As a general rule, donations pages should be simple, optimized for mobile giving, and ask for the minimal amount of information required to make a donation and to capture a donor’s contact information. It’s also worth sending a postcard campaign to your one-time donors asking them to become monthly donors. Add a pop-up!

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Neon CRM

JUNE 8, 2023

How can you grow your nonprofit email list in a sustainable way that keeps fake contacts out and keeps supporters subscribed and engaged? Buy Contacts Have you ever purchased one of those mystery packages where you’re not sure what’s inside but you hope it’ll be something good? Small lists raised more money per contact, too.

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Allegiance Group

APRIL 15, 2024

Developing a digital donor acquisition strategy takes a similar approach to direct mail. Optimizing your donor acquisition efforts by personalizing them to each prospect and maintaining continued contact can improve retention down the line. Evaluate past fundraising and acquisition campaigns. Launch your campaign.

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The Science Behind Engaging your Supporters

OCTOBER 18, 2018

As the 2018 midterm elections near, it’s likely hard to ignore the ads, phone calls, mail pieces, and emails from political campaigns in your area reminding you to vote. As the campaign season kicks into high gear, here are a few trends we’re seeing in 2018 campaigns that nonprofits could benefit from as well!

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Bloomerang

DECEMBER 13, 2021

People will be more likely to respond to your call to action or, at the very least, open your emails if they look like they’re coming from an individual. The subject line is like the envelope for a direct mail letter; it’s a critical part of your appeal “package” as 47% of email recipients open an email based on the subject line alone.

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Pamela Grow

JUNE 28, 2023

According to a recent study by Campaign Monitor , email marketing has an astonishing ROI of 4400%! That means for every dollar you invest in email campaigns, you can expect an average return of $44. When it comes to reaching your fundraising goals, email reigns supreme (after direct mail and face-to-face, of course).

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sgEngage

FEBRUARY 17, 2023

Fundraising expert Steve MacLaughlin says developing a multichannel strategy is like baking a delicious dessert: It’s the combination of every “ingredient” that makes a campaign work — just like your grandma’s apple pie recipe. It’s worth spending some time here, because segmented campaigns get 14% more opens. Peer to peer.

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sgEngage

FEBRUARY 18, 2023

Fundraising expert Steve MacLaughlin says developing a multichannel strategy is like baking a delicious dessert: It’s the combination of every “ingredient” that makes a campaign work — just like your grandma’s apple pie recipe. It’s worth spending some time here, because segmented campaigns get 14% more opens. Peer to peer.

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email Communication Effective Fundraising 72

Neon CRM

MAY 16, 2024

For example, Neon CRM users can create groups based on gift size, initial donation type (online, direct mail, or in person), their level of engagement (one-time donation versus recurring donors, for example), or the campaign that prompted their gift. A letter signed by “Alice K.”

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Bloomerang

JULY 26, 2021

The user experience must be compelling enough to inspire action. Do you have clear, bold calls to action? Is it easy to join your mailing list? You’re responsible for bringing in the money, and your donation landing page can make or break your campaign. Is the page customized to particular campaigns? . If so, how?

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The Modern Nonprofit

JANUARY 2, 2024

Initiate Contact for Feedback Proactively reach out to those who have interacted with your organization. Feature them on your website, in newsletters, on social media, in grant applications, and during fundraising campaigns. Establish clear objectives for your campaign: What stories are you looking to capture?

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sgEngage

MARCH 22, 2022

A common misconception among newer nonprofit professionals is that every campaign or event is meant to attract new donors and donations. But first, let’s compare how the major communication channels of direct mail versus digital communications play a role in donor retention. Direct Mail versus Digital Communications .

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Bloomerang

JULY 24, 2023

Storytelling opens doors and creates interest and can be coupled with an invitation to “take action” on the organization’s website which hopefully helps them acquire email addresses. In some cases, your mailings may not reach people because their mailing address has changed or has a typo.

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Neon CRM

NOVEMBER 17, 2023

Create a Hashtag Campaign: Hashtag campaigns are a great way to get members near and far involved in something that brings them closer. Before you send out invites to your next member event, try putting these tips into action: Give choices: Instead of telling members what you’re planning, ask them what they’d like to see planned.

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Bloomerang

DECEMBER 13, 2022

Donors tell us this all the time, both with words and actions. There were two instances this year where I made gifts over and above what I had intended and they both involved personal contact from someone in the development office (director or gifts officer). Donor Negative ACTIONS. Your Nonprofit’s Ameliorating WORDS + ACTIONS.

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Get Fully Funded

OCTOBER 7, 2021

Nonprofit advocacy campaigns give your supporters a new way to get involved while furthering your mission through grassroots action. Nonprofit advocacy campaigns require focused planning and robust software solutions and outreach resources. Market your advocacy campaign on multiple platforms. Direct mail.

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Connection Cafe

SEPTEMBER 5, 2017

According to research by the Congressional Management Foundation, nearly half of congressional staff believe that “most advocacy campaigns of identical form messages are sent without the constituent’s knowledge or approval.”. Era of Increased Activism and Grassroots Campaigning. Enter Susan. Without a big budget. It will take time.

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