Nonprofit Tech for Good

APRIL 15, 2020

Please sign up for Nonprofit Tech for Good’s email newsletter to be alerted of new posts. per month – or $425 a year, according to the Blackbaud Luminate Online Benchmarks Report. You can text message donors information about fundraising campaigns, events, emergencies, and volunteer opportunities – just to name a few.

Practice 363

Practice Donation Paypal Badge 363

Nonprofit Tech for Good

JUNE 23, 2020

Please sign up for Nonprofit Tech for Good’s email newsletter to be alerted of new posts. According to the 2020 Benchmarks Report , revenue from monthly gifts increased by 22% in 2019 and now accounts for 17% of all online revenue for nonprofits. Email: In e-newsletters, regularly include a pitch to become a monthly donor.

Practice 339

Practice Online Fundraising Nonprofit 339

Media Cause

MAY 8, 2023

Ensuring you have a strong foundational strategy for your paid advertising campaigns can help you reach your marketing goals and objectives and get a strong return on your investment. Clearly Define Your Goals + KPIs What are you hoping to achieve with your paid advertising campaigns? Clicks CTR Form Submissions The result?

Tips 52

Tips Organization Channel Benchmark 52

Socialbrite

OCTOBER 6, 2022

As noted in the 2021 M+R Benchmarks Study , nonprofits enjoyed a 32% bump in revenue from online sources from 2019 to 2020. Organizations that moved to online and text campaigns via social networks seemed to fare especially well. In addition, nonprofits’ mobile audience for text campaigns jumped 26%.

Fundraising 69

Fundraising Statistics Paypal Retention 69

Pamela Grow

JUNE 28, 2023

According to a recent study by Campaign Monitor , email marketing has an astonishing ROI of 4400%! That means for every dollar you invest in email campaigns, you can expect an average return of $44. Call to Action: What are you requesting of the reader? The numbers don’t lie! of their total audience. Include lots of it.

email 52

email Rate ROI Social Media 52

EveryAction

SEPTEMBER 20, 2016

Through her work with clients like the Wildlife Conservation Society and her love of (math) problem solving, Amy has picked up a lot of wisdom + I wanted to better understand her process for approaching a social media campaign and measuring its efficacy. Measuring beyond "likes". Goal: Conversions Metric: Response Rate, Total Responses.

Metrics 100

Metrics Social Media Measure Media 100

Forum One

MAY 4, 2010

A few weeks ago, I wrote a blog post on how organizations can use Convio’s Online Nonprofit Benchmarks Study to determine how well they are doing online compared to others. They also pointed to specific testing done on their email campaigns, to determine the best copy to send to their constituents. donating money).

Benchmark 50

Benchmark Convio Trend Statistics 50

sgEngage

NOVEMBER 10, 2023

Inspiring donors to take action in their community and advance your mission ultimately increases donor satisfaction and improves retention rate and donor life cycle. Clear Goals: Every recurring donation program should start by identifying the goals of the campaign.

Donation 52

Donation Blackbaud Retention Gift 52

Connection Cafe

AUGUST 9, 2013

This article was originally posted in AFP’s weekly eWire newsletter. Nonprofits can learn from email campaigns corporate marketers are sending. They send relevant content based on subscriber interests, preferences and actions. So, how can your email campaigns stand out? 3 is important for appeal campaigns.

email 48

email Campaign Test Benchmark 48

Amy Sample Ward

MAY 17, 2011

I shared results from the newest eNonprofit Benchmarks Study from NTEN and M+R Strategic Services. Email Campaigns: Know Your Audience and Get Results. Advocacy actions and items of personal interest tend to result in more click-throughs from newsletters. View more presentations from Amy Sample Ward.

email 169

email Marketing Nebraska Omaha 169

Qgiv

JANUARY 17, 2024

Whether you launched a full-blown end-of-year campaign or didn’t send out appeals at all, the inherent generosity of the holidays inevitably attracted donors to your cause. After all, organizations can raise up to 31% of online revenue in December , as reported by M+R Benchmarks. Small or big, every gift matters.

Retention 52

Retention Difference Donor Strategy 52

Get Fully Funded

MAY 16, 2022

Building a robust monthly donor program is a Fundraising 101 strategy, but some nonprofits keep this strategy on the bench and instead look to events and campaigns for quick returns. Many will give to your Giving Tuesday and year-end campaigns in addition to their monthly gifts. Click To Tweet. They’ll share your content.

Donor 128

Donor Nonprofit Gift Missouri 128

Nonprofit Tech for Good

FEBRUARY 24, 2010

To improve your text alert campaigns. Also, text alerts are limited to 160 characters, so if you want to do a call to action or inform your subscribers beyond a 160 characters, then you are going to need a mobile website/page to do it. 10 Nonprofit Text Alert Campaigns. Nonprofit Text Messaging Benchmarks 2010.

Mobile 210

Mobile Websites United States Nonprofit 210

Bloomerang

MAY 31, 2022

A fundraising strategy helps keep you on track by offering deadlines and benchmarks to hit throughout the year. We’ll introduce those elements here, then provide actionable steps for incorporating each of these aspects into your fundraising strategy. Also, review your fundraising metrics and data from previous campaigns.

Strategy 103

Strategy Develop Fundraising Nonprofit 103

CauseVox

JUNE 9, 2021

According to the latest M+R Benchmarks study , online giving increased 10% in 2019 and has been steadily on the rise, while monthly online giving has increased by 22%. Each fundraiser’s site features a personal appeal and social sharing buttons, which are great ways to spread the word about the campaign. Email fundraising makes up ?

Ideas 98

Ideas Online Fundraising Charity 98

Everyaction

JULY 18, 2018

For some things, spontaneity is highly desirable, but any fundraising professional will tell you that planning a campaign isn’t one of them. Having a detailed strategic plan in place before embarking on a fundraising campaign can be a huge determinant of its success, even before the first dollar is raised. Let's get started!

Guide 108

Guide Fundraising Nonprofit Template 108

NTEN

APRIL 16, 2009

With more than ten years of experience under our collective belts, the best practices for evaluating email marketing campaigns are well established, but nonprofits continue to underutilize ways to measure and evaluate the success of these campaigns. Tags: email jeff patrick measurement Newsletter NPTech NTEN.

Metrics 53

Metrics email Campaign Rate 53

Nonprofit Tech for Good

OCTOBER 25, 2023

Of those, 41% send newsletters monthly, 27% quarterly, 17% twice monthly, 10% weekly, 3% twice weekly, and 2% send daily. M+R Benchmarks ] 74% of nonprofits send an automated welcome email after joining a newsletter and these messages have an average open rate of 202% higher than traditional email campaigns.

Statistics 225

Statistics email Marketing Benchmark 225

Nonprofit Tech for Good

FEBRUARY 12, 2020

Please sign up for Nonprofit Tech for Good’s email newsletter to be alerted of new posts. Sixty-two percent of email is opened on a mobile device , so first and foremost your email campaigns (e-newsletters, fundraising appeals, event invites, welcome emails, thank you emails, etc.) Embrace a mobile-first design strategy.

email 363

email Practice Marketing Newsletter 363

Bloomerang

DECEMBER 19, 2023

The GAHC had been using Excel to manage campaigns but didn’t have a way to view each donor’s giving history and other crucial donor information. Top feature: Through Qgiv’s integration with Bloomerang , nonprofits can launch peer-to-peer fundraising campaigns that make it easy for supporters to create personal fundraising pages.

Software 84

Software Free Tools Adobe 84

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 30, 2014

Note from Beth: What if your organization embarked on its first ever crowd funding campaign with a goal of raising $50,000 and only raised $10,000? Why did you decide to do a crowd-funding campaign in 2012? To read more about the campaign: [link]. We did do a few things right with our first campaign! per person.

Results 112

Results Foundation Community Learning 112

Care2

APRIL 22, 2009

57) Mobile (15) Nonprofit Benchmark Studies (15) Nonprofit Events (36) nptech (8) Online Advertising (5) Online Advocacy (47) Online Fundraising (97) Online Marketing (59) Online Organizing (32) SEO (3) Social Networking (109) Technology (31) Trends (51) Video (27) Volunteering (2) Web 2.0 (60)

Social Media 68

Social Media Twitter Action Advocacy 68

NTEN

JUNE 22, 2010

Since the release of the 2010 eNonprofit Benchmarks Study , we know many of you have been hard at work looking at how your programs measure up against industry benchmarks. But the Benchmarks Study is really meant to help you think (or rethink!) Steve Peretz, M+R Strategic Services. Source Everything !

Metrics 55

Metrics Benchmark Rate Newsletter 55

NonProfit Hub

OCTOBER 25, 2016

For instance, some common Goals to track are: Email newsletter signup. You want to drive traffic that actually converts into action. For example, email newsletter subscriptions might be a good goal to track. Define the exact page that indicates a successful conversion for newsletter registrations. Event registration.

Analytics 28

Analytics Goal Conversation Rate 28

Care2

AUGUST 28, 2013

After working on over 400 nonprofit email recruitment campaigns, and helping clients plan successful recruitment strategies, I’ve realized that most nonprofits don''t send nearly enough standalone fundraising appeals. In short, more good emails = more revenue. If you break that down, it''s two per month, on average.

email 77

email Fundraising Rate ROI 77

NonProfit Hub

MAY 12, 2014

The comprehensive study tracked 53 nonprofits, including UNICEF, Sierra Club, Planned Parenthood, AARP, Feeding America and the Human Rights Campaign. Frame the button in a compelling way with a strong persuasive message above the call to action. Download the full 2014 M+R Benchmarks Study. Make it accessible from every page.

Online 55

Online Giving NPO Paypal 55

Care2

JULY 17, 2007

57) Mobile (15) Nonprofit Benchmark Studies (15) Nonprofit Events (36) nptech (8) Online Advertising (5) Online Advocacy (47) Online Fundraising (97) Online Marketing (59) Online Organizing (32) SEO (3) Social Networking (109) Technology (31) Trends (51) Video (27) Volunteering (2) Web 2.0 (60)

Social Network 74

Social Network ROI Social Media Network 74

Care2

JUNE 17, 2009

57) Mobile (15) Nonprofit Benchmark Studies (15) Nonprofit Events (36) nptech (8) Online Advertising (5) Online Advocacy (47) Online Fundraising (97) Online Marketing (59) Online Organizing (32) SEO (3) Social Networking (109) Technology (31) Trends (51) Video (27) Volunteering (2) Web 2.0 (60)

Social Media 28

Social Media Advocacy Campaign Online 28

Care2

JANUARY 15, 2009

57) Mobile (15) Nonprofit Benchmark Studies (15) Nonprofit Events (36) nptech (8) Online Advertising (5) Online Advocacy (47) Online Fundraising (97) Online Marketing (59) Online Organizing (32) SEO (3) Social Networking (109) Technology (31) Trends (51) Video (27) Volunteering (2) Web 2.0 (60) MoveOns video fit that bill.

Social Media 28

Social Media Campaign Advocacy Online 28

Care2

JULY 26, 2007

57) Mobile (15) Nonprofit Benchmark Studies (15) Nonprofit Events (36) nptech (8) Online Advertising (5) Online Advocacy (47) Online Fundraising (97) Online Marketing (59) Online Organizing (32) SEO (3) Social Networking (109) Technology (31) Trends (51) Video (27) Volunteering (2) Web 2.0 (60)

Social Network 74

Social Network ROI Social Media Network 74

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 25, 2013

The model was also used for advanced practitioners as a benchmarking framework at Social Media Week in DC last week. I was excited and terrified, and, ultimately, did not complete my action learning project. For campaigns we manage ourselves, I do the tracking monthly. Have they been able to put the ideas into practice?

Measure 99

Measure Track Model Seattle 99

Care2

JUNE 21, 2007

57) Mobile (15) Nonprofit Benchmark Studies (15) Nonprofit Events (36) nptech (8) Online Advertising (5) Online Advocacy (47) Online Fundraising (97) Online Marketing (59) Online Organizing (32) SEO (3) Social Networking (109) Technology (31) Trends (51) Video (27) Volunteering (2) Web 2.0 (60)

Case Study 31

Case Study Studies Social Media Campaign 31

Care2

JUNE 11, 2008

57) Mobile (15) Nonprofit Benchmark Studies (15) Nonprofit Events (36) nptech (8) Online Advertising (5) Online Advocacy (47) Online Fundraising (97) Online Marketing (59) Online Organizing (32) SEO (3) Social Networking (109) Technology (31) Trends (51) Video (27) Volunteering (2) Web 2.0 (60) I will now give you the plain and simple answer.

Social Media 28

Social Media Campaign Advocacy Online 28

Care2

FEBRUARY 3, 2008

57) Mobile (15) Nonprofit Benchmark Studies (15) Nonprofit Events (36) nptech (8) Online Advertising (5) Online Advocacy (47) Online Fundraising (97) Online Marketing (59) Online Organizing (32) SEO (3) Social Networking (109) Technology (31) Trends (51) Video (27) Volunteering (2) Web 2.0 (60)

ROI 53

ROI Social Network Social Media Advocacy 53

NTEN

JULY 28, 2010

A whopping 86% of nonprofits say they have a presence on Facebook or another social media site according to the 2010 Nonprofit Social Networking Benchmark Report. . advocacy action or donation)? Make your life easier: remember that Facebook fans, for example, tend to respond best when presented with FB-focused calls-to-action.

Social Media 67

Social Media Site Media Social 67

Care2

MAY 8, 2008

57) Mobile (15) Nonprofit Benchmark Studies (15) Nonprofit Events (36) nptech (8) Online Advertising (5) Online Advocacy (47) Online Fundraising (97) Online Marketing (59) Online Organizing (32) SEO (3) Social Networking (109) Technology (31) Trends (51) Video (27) Volunteering (2) Web 2.0 (60)

Advocacy 28

Advocacy Social Media email Online 28

Care2

JUNE 16, 2009

57) Mobile (15) Nonprofit Benchmark Studies (15) Nonprofit Events (36) nptech (8) Online Advertising (5) Online Advocacy (47) Online Fundraising (97) Online Marketing (59) Online Organizing (32) SEO (3) Social Networking (109) Technology (31) Trends (51) Video (27) Volunteering (2) Web 2.0 (60)

Social Media 34

Social Media Advocacy Donor Online 34