NTEN

JUNE 7, 2012

When our editorial committee decided on “Content Curation” as the overall theme of this issue when planning back in 2011, we knew that it would be an important topic for the nonprofit sector, but we didn’t anticipate that, in some ways, 2012 would turn out to be the year of content curation , as Beth Kanter predicted in January.

Issue 78

Issue Content Case Study Map 78

NTEN

JULY 23, 2012

[Editor's note: The following is an excerpt of an article in the June 2012 issue of NTEN:Change. By Laura Quinn, Idealware Odds are good that your organization is using multiple communications channels to reach people, from social media to direct mail and email to websites and blogs. You may not have to.

Content 84

Content Map Journal Channel 84

Care2

JANUARY 21, 2012

Is it time to make some resolutions for 2012, so you can raise more money in 2012? Encourage those who respond to your postal mail, telephone appeals, and special events to sign up for your email list – offer incentives like special content, matching gifts, and online premiums. Use Multiple Channels.

Adwords 72

Adwords Fundraising Tips Convio 72

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 14, 2013

Participants at FFL Training Doing Content Strategy Brainstorm. And, if you want to dive deeper into content marketing for nonprofits, go subscribe to Kivi Leroux Miller’s blog. If you are new to the concept of an editorial calendar, it is a user-friendly tool for mapping relevant, compelling content to your media channels.

Calendar 117

Calendar Content Tunisia Strategy 117

Nonprofit Tech for Good

OCTOBER 24, 2013

The Mobile Web is often discussed as a future trend that nonprofits have time to prepare for, but the reality is that by the end of 2014, the majority of your supporters and donors will be viewing your website, email communications, blogs, and social media content on smartphones and tablets. In truth, the Mobile Web is already here.

Mobile 276

Mobile Web Social Network Social Media 276

Get Fully Funded

NOVEMBER 6, 2023

What if you could repurpose your event content to continue serving your mission, even after your event’s grand finale? A rough schedule for posting content. Your content schedule should be more of a general guide so you know what kinds of materials you should prepare to collect. Encourage user-generated content on social media.

Marketing 52

Marketing Strategy Influence Social Media 52

Get Fully Funded

NOVEMBER 2, 2023

What if you could repurpose your event content to continue serving your mission, even after your event’s grand finale? A rough schedule for posting content. Your content schedule should be more of a general guide so you know what kinds of materials you should prepare to collect. Encourage user-generated content on social media.

Marketing 52

Marketing Strategy Influence Social Media 52

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 23, 2014

Users can share them on Instagram while also choosing to share them to Facebook, Twitter, Tumblr and Foursquare. It was created in 2010 and purchased by Facebook in 2012 (more history here ). Ten Inspiring Nonprofits (2012) on Instagram by Mashable. 7 Photo Editing Apps to Use on Instagram (2012) Mashable.

Examples 135

Examples Practice Tips Tutorial 135

Nonprofit Tech for Good

JUNE 20, 2012

Date: Thursday, July 5, 2012. This webinar begins with demonstration of how nonprofits can successfully design and launch a YouTube Channel for both desktop and mobile viewing – even if the nonprofit isn’t currently producing videos. Time: 1pm-2:30 ET. Cost: $50. How to Register: Sign up ! Presented By: Heather Mansfield.

Flickr 173

Flickr YouTube Demonstration Nonprofit 173

Connection Cafe

DECEMBER 13, 2013

Content’s role in nonprofit marketing grows by the hour. Not only does valuable and unique content increase the visibility of your organization and its mission, but (if done right) it encourages engagement among your supporters and echoes in a familiar voice the emotional core of your organization’s purpose. Think Outside the Box.

Content 38

Content Marketing Organization Tips 38

Amy Sample Ward

MARCH 4, 2012

Yesterday was the 2012 New York Cares Leadership Conference , and I had the distinct pleasure of presenting a session to volunteer leaders and inspiring community members. Creating Great Content. And the content – is that a platform or application that supports that kind of content? Creating Buzz.

Social Network 228

Social Network Volunteer Network Social 228

Nonprofit Tech for Good

JUNE 13, 2013

If your nonprofit has a good content strategy in place and understands the power of integrating all your nonprofit’s communications channels (website, email, Facebook, texting, etc.), There absolutely is a math to social and mobile media. That said, below is selection of metrics to track and a brief explanation as to why.

Track 234

Track Mobile Media Fundraising 234

NTEN

JUNE 27, 2012

[Editor's note: The following is an excerpt from an article in the June 2012 issue of NTEN:Change. Read the rest of the article, and the complete issue on Content Curation, when you subscribe to the journal for free! ] What is content curation exactly? The content curator does something similar, but with information.

Content 62

Content Benefit Build Museum 62

Amy Sample Ward

OCTOBER 24, 2012

Date :October 24-25, 2012. Description : This all-day workshop starts with the real foundation of social media engagement: community and content. Understanding who you are working with and the kinds of content you want to create and share, will help you then build engaging and valuable social media channels.

Kentucky 122

Kentucky Leadership ROI Social Media 122

Nonprofit Tech for Good

JANUARY 3, 2012

But first steps first… 11 New Year’s resolutions for nonprofit social media managers: 1) Create a “Thank You” video(s) for your 2012 fundraising campaigns. It’s for this reason that Accuracy in Media made my 2012 Favorite Nonprofits list. WWF Mobile. WWF Desktop. Wrap your head around the Cloud.

Social Media 248

Social Media Media Management Social 248

Nonprofit Tech for Good

JUNE 13, 2013

If your nonprofit has a good content strategy in place and understands the power of integrating all your nonprofit’s communications channels (website, email, Facebook, texting, etc.), There absolutely is a math to social and mobile media. That said, below is selection of metrics to track and a brief explanation as to why.

Track 186

Track Mobile Media Fundraising 186

Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 4, 2013

No doubt you’ve taken a “ selfie ,” a self-portrait taken with your mobile phone camera and shared on Facebook or other social media channels. Recent research suggests that taking and posting too many selfies on your Facebook profile (or other social channels) can be damaging to your relationships.

Meme 112

Meme Philippines Photography New York 112

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 7, 2014

Then I build out the content and discussion questions. In reviewing the data and themes from the audience input, some terrific questions about engagement popped out: How can we become better at using social media so that our channels experience more engagement and convert people to get involved? How can we get people to talk to us?

Social Media 101

Social Media Headline Media Social 101

NTEN

OCTOBER 13, 2014

Which web communication channels are the most effective? 47% of nonprofits generated the same or less revenue in 2013 compared to 2012. Tactics such as blogging and sharing video content increase the effectiveness further. There''s no shortage of technology options available to nonprofits today for fundraising.

Studies 82

Studies Effective Technology Fundraising 82

Nonprofit Tech for Good

JUNE 18, 2012

Now that I have had some time to work with the tool set and figure out through a process of trial and error what kind of content works best on Google+, not only has engagement significantly increased on the Nonprofit Organizations Google+ Page in recent months, but so has my Return on Investment (ROI). Google+ is definitely growing on me.

Calendar 197

Calendar Google Organization Plugin 197

The Modern Nonprofit

SEPTEMBER 28, 2023

What started in 2012 has exploded into the biggest giving day of the year, inspiring hundreds of millions of people worldwide to give, collaborate, and celebrate generosity. Create your plan for when you will start communication and through what channels. In 2020 approximately 34.8 billion was raised in the US alone !

Tips 52

Tips Social Media Campaign Goal 52

NTEN

JANUARY 14, 2013

[Editor's note: The following is from the December 2012 issue of NTEN:Change , NTEN's quarterly journal for nonprofit leaders. The Center wanted to expand its reach, connections, and impact using social media and received grant funding in 2011 for social media planning and implementation through 2012. work must be spread among staff 2.)

Social Media 96

Social Media Collaboration Org Media 96

Nonprofit Tech for Good

AUGUST 16, 2019

Speed Enhancement – WP Engine uses a content delivery network (CDN) that boosts your website’s overall page sped and load time. Next up is Flywheel ( now part of WP Engine ) which has been around since 2012. You get live chat and ticketing on the Starter Plan and phone support on the Growth Plan. 2) Flywheel :: getflywheel.com.

WordPress 247

WordPress Hosting Websites Web 247

The Modern Nonprofit

AUGUST 31, 2021

What started in 2012 has exploded into the biggest giving day of the year, inspiring hundreds of millions of people worldwide to give, collaborate, and celebrate generosity. Create your plan for when you will start communication and through what channels. Estimated Reading Time: 5 minutes Tips for a Successful #GivingTuesday 2021.

Tips 97

Tips Social Media Campaign Goal 97

Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 5, 2012

Note from Beth: Your web site is your home base is the heart and soul of your content strategy. The primary function of a Content Management System—making it easy for non-technical staff to update content—helps facilitate constituent interaction by helping your nonprofit better attract and engage visitors to its website.

Websites 104

Websites Social Facilitation RSS 104

Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 24, 2015

As a content curator, I’m not just on the hunt for learning and sharing snippets of the new or what’s buzzing. Content curation is ultimately organizing, synthesizing, presenting, and maintaining your resource collections. Ten Inspiring Nonprofits (2012) on Instagram by Mashable.

Examples 50

Examples Practice Tips Contest 50

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 23, 2013

But if you want to get even deeper insights, do an in-depth review of a similar nonprofit’s practice – whether it be broad – such as digital marketing techniques or narrow such as analyzing specific techniques as part of a content strategy. We want our donors to be advocates.

Charity 128

Charity Lesson Marketing Digital 128

Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 2, 2012

They involve their ambassadors in the content and promotion around the campaign. One channel that they are using is Giving Tuesday Google Hangout. ” I did it because I want to participate, of course! These are taking place on Tuesdays leading up to the campaign. Here’s the recording from a recent hangout.

Social Media 99

Social Media Media Social Celebrate 99

Beth's Blog: How Nonprofits Can Use Social Media

MAY 23, 2017

I delivered a keynote for Social Good Brasil in 2012 and for a conference on volunteering hosted by Fundação Telefônica in 2014. The challenges: Explosion of online media channels. Content is king. It makes content creation more effective. This was my third visit to the country. A multi-screen world. Stories are social.

Learning 86

Learning Donor Online Fundraising 86

ASU Lodestar Center

APRIL 4, 2012

In January of this year, nonprofit organization Invisible Children released “Kony 2012,” a video about Joseph Kony. By planning ahead and creating a content schedule, you will save your nonprofit time and money. Instead of going out and looking for this relevant content, it will come to you in an email or your Google Reader feed.

Social Media 85

Social Media Voice Marketing Media 85

Nonprofits Source

SEPTEMBER 1, 2017

2 7 Quick Ways To Keep Your Content Marketing On Track. Content marketing is at the heart of many online fundraising strategies. Create content that satisfies that pain point or answers an objection. Promote content across multiple channels. Collect email addresses via newsletter subscription or a content upgrade.

Marketing 69

Marketing Strategy Online Adwords 69

Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 3, 2012

Goodwill Industries(@GoodwillIntl) September 3, 2012. Because of the project’s scale, we opted to use Twitter as our communications channel instead of Facebook. We identified two quantitative success measures, Twitter impressions and content sharing. ” # 150jobs – ow.ly/dm4V4. How are you defining success?

Measure 103

Measure Twitter Campaign Celebrate 103

Connection Cafe

MARCH 12, 2012

Through our multigenerational research and case studies with clients, and other testing, we have pretty definitive proof that individuals expect us to speak to them in a coordinated fashion in each of the channels they prefer. Conversely, Multichannel communications focuses on coordinating a campaign or appeal across multiple channels.

Storytelling 51

Storytelling Interaction Channel Technique 51

Nonprofits Source

SEPTEMBER 1, 2017

2 7 Quick Ways To Keep Your Content Marketing On Track. Content marketing is at the heart of many digital fundraising strategies. Create content that satisfies that pain point or answers an objection. Promote content across multiple channels. Collect email addresses via newsletter subscription or a content upgrade.

Digital 68

Digital Marketing Strategy Adwords 68

Tech Soup

JANUARY 31, 2012

As an independent filmmaker, Windy has produced and directed promotional videos, films, and documentaries, including “The Tillamook Burn” (2003), “The ‘D’ Word: Understanding Dyslexia” (Sundance 2012), and “The Eyes of Thailand” (2012). His forthcoming. employers in Brazil and the US.

Storytelling 67

Storytelling Collaboration Video Thailand 67

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 8, 2014

Let’s look at some practical examples for engaging and connecting with your Alumni Network on social media channels. Celebratory interactions should be a consistent part of your engagement and content calendar, so set up systems to capture and share alumni personal, social, and professional news. pic.twitter.com/PXdIUl0IIQ.

Practice 107

Practice Tips Social Meme 107

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 22, 2016

Social media listening (or social media monitoring) is the practice of paying close attention to digital channels when conversations relevant to your cause are being discussed. When influencers and supporters talk about your work online, you’ll respond quickly on the right channel with the right call to action!

Yemen 50

Yemen Guide Support Social 50