Connection Cafe

AUGUST 1, 2013

While beautiful charity galas and creative offline campaigns still gather support for nonprofits’ causes, they slowly slip away from donors’ focus. Creating strategies for online fundraising, with a little of effort, will transform your donors into online supporters. Guest post by: Laura Iancu, 123ContactForm.

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Offline Support Online Donor 38

NetWits

JUNE 24, 2011

So I’ve been extremely gratified to see the buzz surrounding Blackbaud’s 2011 donor Centrics Internet and Multichannel Giving Benchmark Report. million donors and more than $1.16 million donors and more than $1.16 The report, which covers 15.6 The report, which covers 15.6 Register today!

Offline 153

Offline Channel Fundraising Mail 153

NTEN

JUNE 8, 2011

Well, my favorite white paper of 2009 just became my favorite white paper of 2011! The 2011 donorCentrics Internet and MultiChannel Giving Benchmarking Report was just released last week, updating the version I excitedly blogged about , lo, those many moons ago. The number of donors that give both on and offline is less than 10%.

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Donor Offline Mail Channel 58

sgEngage

JULY 17, 2011

The latest Index data covers the 3 months ending May 2011 as compared to the same period in 2010. billion in yearly revenue on a monthly basis, both offline and online. for the 3 months ending May 2011 as compared to the same period in 2010. for the 3 months ending May 2011 as compared to the same period in 2010.

Blackbaud 49

Blackbaud Trend Statistics Analysis 49

NetWits

MARCH 8, 2012

And because fundraising continues to shift from offline to online nonprofits are faced with a growing need to find new and innovative ways to do fundraising through online sources. The move towards a multichannel fundraising approach (online and offline) is becoming more and more critical to long-term success.

Social Media 200

Social Media Raise Washington Online 200

Amy Sample Ward

MARCH 1, 2012

—– In 2011, Washington, DC, became one of the first major metropolitan regions to host a multimillion-dollar local giving day: Give to the Max Day: Greater Washington. Core elements included using the Razoo giving platform, content best practices, online storytelling, social media strategy, and donor cultivation.

Community 158

Community Giving Washington Arlington 158

Connection Cafe

JANUARY 5, 2011

2011 - it's a new year and a new Congress! Online advocacy doesn't work in a vacuum - it works best when it's part of a thoughtful integrated campaign that combines offline and online actions. 2011 holds many opportunities for advocates in what is sure to be an exciting Congressional session. Happy 2011. DO go local.

Advocacy 31

Advocacy Sample Facilitation Local 31

sgEngage

APRIL 12, 2011

All Blackbaud Blogs Contact Us Blackbaud.com About Nonprofit Trends Books Research Reports Speaking 5 Good Nonprofit Infographics Posted by Steve MacLaughlin on April 12th, 2011 Who doesn’t love a good infographic? A lot of good information about how donors research their giving to nonprofits.

Blackbaud 88

Blackbaud Benchmark Nonprofit Chart 88

Tech Soup

MAY 22, 2012

Online fundraising has become a popular method for increasing revenue and acquire new donors. While it does not yet amount to the bulk of fundraising for most nonprofits, online giving grew by 13 percent from 2010 to 2011. The only vertical experiencing a decline from 2010 to 2011 was International Affairs organizations.

Results 44

Results Online Donor Fundraising 44

NetWits

JUNE 13, 2011

Although the findings of the recently released 2011 donorCentrics Internet and Multichannel Giving Benchmarking Report haven’t changed much since the last edition three years ago, its release has (re)fueled the conversation fire in the #nptech community. It shows that where we fail to engage donors, we also fail to raise funds.

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Channel News Mail Blogger 118

Care2

MARCH 27, 2012

Did you know that in 2011, 16% of new donors gave via online gifts up from 9% in 2007? Or that the median revenue per donor for multi-channel supporters was $228 compared to $89 for offline and $113 for online donors? million and how their fundraising increased 40% by using multiple channels to reach their donors.

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Channel Fundraising Offline PowerPoint 59

Care2

SEPTEMBER 2, 2011

If you haven’t started, it may be time for your organization to pay special attention to how online and offline work as complimentary fundraising channels, rather than competing initiatives, so you can improve overall giving through multichannel marketing. coordinated, thoughtful multichannel marketing is still pretty rare.

Offline 73

Offline Blended Mail Channel 73

Amy Sample Ward

APRIL 7, 2011

Last month, the Japan earthquake and tsunami occurred on March 11th 2011, the first day of the conference. In the end, it raised over $120,000 from 1500+ donors. Here are some of the biggest ones: Community Branded – We used a co-branded (with the Red Cross) site to maintain credibility with our 1500+ donors.

Raise 176

Raise Japan Interview Disaster 176

NTEN

DECEMBER 10, 2010

Teaser: Network for Good has released a fantastic new report, " The Online Giving Study: A Call to Reinvent Donor Relationships ". Blog Content: Network for Good has released a fantastic new report, " The Online Giving Study: A Call to Reinvent Donor Relationships ". lower than for donors who give via charity-branded giving pages.

Studies 94

Studies Giving Time Online 94

NetWits

MAY 23, 2012

I like to think of it as what we “used to” refer to as peer-to-peer fundraising or P2P (you know, used to, like in 2011). flyers or offline donation forms). Donors who scan the QR code with their phone go directly to that fundraiser’s donation page – making it simple for fundraisers to raise funds any where they go.

Badge 205

Badge Fundraising Cancer Colorado 205

Connection Cafe

NOVEMBER 26, 2013

You invest heavily in the planning phase, often (err, hopefully) as early as August, but by the time January arrives you want to count the dollars, share the stories, and congratulate donors on another successful year. And, as a fundraiser, you seize the opportunity to build donor loyalty. Determine the ask. Choose your channels.

Build 38

Build Donor Channel Sound 38

Connection Cafe

JUNE 10, 2014

There is no perfect answer, but we all know there are two basic ways to raise more money: Ask your existing donors to give more. Find new donors (while keeping the ones you have). Since donors everywhere are still a bit skeptical about the state of the economy, asking all of them to give substantially more may be a tough row to hoe.

Movie 40

Movie Donor Online Offline 40

NTEN

DECEMBER 10, 2010

Network for Good has released a fantastic new report, " The Online Giving Study: A Call to Reinvent Donor Relationships ". Other findings include: Just as the strength of the donor-charity relationship heavily influences offline giving, the online giving experience has a significant impact on donor loyalty, retention and gift levels.

Studies 89

Studies Giving Time Online 89

NTEN

MAY 5, 2011

[Editor's note: The following is an excerpt from a feature article that first appeared in the March 2011 issue of NTEN:Change. It’s about the relationship between the nonprofit and the donor who wants to support a cause. For example, the loyalty factor for donors acquired through generic giving pages is 66.7%

Relationship 89

Relationship Studies Network Online 89

NetWits

AUGUST 23, 2011

In 2011, Blackbaud and the Run Walk Ride Fundraising Council conducted an online survey of individuals who have participated in at least one run, walk or ride event in the last two years. Making Participants and Donors Successful with Mobile Solutions. Tailoring your communication is key. Reconnect participants to your cause.

Raise 209

Raise Money Fundraising Social Media 209

Tech Soup

APRIL 20, 2012

And already in 2011, “more than 50% of all ‘local’ searches were done from a mobile device.” Current trends in mobile fundraising, such as text-to-give (micro-giving), mobile wallets, and text2donate (major-giving) are allowing nonprofits and libraries to interact with their donors in creative ways.

Mobile 50

Mobile Library Phone Camera 50

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 14, 2011

Some tips to build capacity and benefiting from a fundraising contest: Get organized both online and offline. They have successfully used Facebook to identify and cultivate donors. as a first time donor. And while the small nonprofit, The Sharing Foundation , benefited from the prize money, there were also other benefits.

Washington 97

Washington Training Train Giving 97

Care2

JUNE 15, 2011

Unless you’ve been living under a rock, you’ve heard that multichannel fundraising, i.e. enabling your donors to give via postal mail, your website, telemarketing, social media, etc. and includes transactions for over 15 million donors and $1 billion in revenue. is the answer to all of your fundraising woes.

Channel 58

Channel Fundraising Blackbaud Advocacy 58

Connection Cafe

NOVEMBER 22, 2011

Twitter was just a channel to mobilise people to give up their time to create real offline fundraising events. According to the 2011 Millennial Donors survey, 65% of people surveyed want to find guides on charity websites on how their support could make a difference and 52% want to learn about volunteer opportunities.

Charity 51

Charity Digital Cancer Offline 51

NTEN

AUGUST 1, 2011

In his keynote address for South by Southwest Interactive in 2011, Seth Priebatsch of SCVNGR demonstrated how game mechanics can motivate real-world action by distributing different-colored cards to the audience, giving them rules (no talking, no moving from your seat) then having them exchange cards until each row had the same color.

Game 100

Game Problem Fund Volunteer 100

NetWits

FEBRUARY 17, 2012

A few months ago we published the 2011 donorCentrics Internet and Multichannel Giving Benchmarking Report and yesterday we released the 2011 Online Giving Report. The majority of giving still comes from offline channels, but online fundraising continues to be a significant source for acquiring new donors.

Offline 275

Offline Donor Online Aggregator 275

Connection Cafe

MAY 27, 2011

A couple of weeks ago I shared some insights on integrating online and offline fundraising channels for strong results. In 2009 Volunteers of America looked to get more out of their online fundraising program by tapping into the power of integrated online and offline fundraising. How’d they do it?

America 24

America Results Volunteer Offline 24

Connection Cafe

JUNE 4, 2013

This tool can be invaluable when trying to determine if it was strategy, implementation, economies of scale, or donor behavior that drove results. billion in yearly revenue on a monthly basis, both offline and online. The more you add, the more complete of a trend line you’ll get!

Blackbaud 33

Blackbaud Trend Chart United States 33

NetWits

OCTOBER 4, 2011

If you’ve been in the nonprofit industry for a while, you’ve likely heard that “direct mail is dead” or that offline fundraising is on the decline. Offline still rules …. 90%+ of fundraising revenue comes from offline sources. And it continues to be the best way to acquire new donors. Data storage and hardware is cheap.

Offline 279

Offline Results Fundraising Blackbaud 279

Connection Cafe

APRIL 7, 2011

Reprinted from Feb/Mar 2011 issue of Convio Connection : interview with Dave Hart, Chief Technology Officer, Convio. A director of development or a major gifts officer is more interested in gaining quick access to the latest data about a donor so they can use that information in real-time when they connect with the individual.

Offline 30

Offline Integration Convio Database 30

Amy Sample Ward

JUNE 6, 2011

This morning, I had the huge honor of presenting the keynote at the 2011 MyCharityConnects Conference in Toronto, ON. What do you point to when funders, donors, board members and the community ask if you are making a difference? I am so thrilled to have the chance to participate in this event and thankful for the invitation.

Build 220

Build Community Technology Action 220

NetWits

MAY 30, 2012

It’s easy to assume that donors are using newer forms of communication to stay connected and support the causes they love. The world of giving is not nearly that neat and homogeneous and the DNA of donors is about as counter-intuitive as it comes. Online Donors Need to be Moved Offline. Online Donors are Worth More.

Online 234

Online Fundraising Offline Mail 234

Pamela Grow

OCTOBER 25, 2023

And, with donations declining across the board for the first time in five years, organizations need to pay attention to the concerns of their donors now more than ever. Engage Donors with Your Commitment to Sustainability Are you looking for a way to engage donors and make them feel good about contributing to your cause?

Green 52

Green Hosting Software Help 52

sgEngage

DECEMBER 30, 2011

Thanks to The Agitator for letting me have the last word in 2011. Here’s the reality: Donors are multichannel. The problem is that many nonprofits are still organized around single channels — each doing their own thing, with their own strategies, their own data, their own donors, and their own systems. Your results may very.

Offline 63

Offline Channel Org Chart 63

Connection Cafe

MAY 6, 2011

However, it’s really interesting how integrated online and offline marketing has evolved into in 2011. Ten years ago online/offline integration meant sending similar messages at similar times to a direct mail list, complimenting with a single email and maybe a landing page and special donation form.

Offline 30

Offline Integration Online Mail 30

sgEngage

DECEMBER 1, 2010

Older donors don’t give online Wrong. A higher percentage of donors 45 to 54 and 55 to 64 give online than offline. 25% of donors aged 65 and older give both online and offline. Major donors don’t give online Wrong. Online donors don’t give offline Wrong.

Trend 78

Trend Online Giving Offline 78

Tech Soup

FEBRUARY 14, 2012

If you’ve been in the nonprofit industry for a while, you’ve likely heard that “direct mail is dead” or that offline fundraising is on the decline. But … Offline Still Rules. 90 percent or more of fundraising revenue comes from offline sources. Because Internet usage continues to skyrocket.

Offline 67

Offline Results Fundraising Time 67