Connection Cafe

DECEMBER 15, 2010

Starting over may not be an option, but in the absence of that, here are ten things event fundraisers and marketers should be considering to reinvent their plans for 2011: Become more data driven. Bottom line: the tracking, mining, and analysis of data should be central to your 2011 event fundraising strategy.

Marketing 55

Marketing Tips Online Analysis 55

Connection Cafe

JANUARY 5, 2011

2011 - it's a new year and a new Congress! Online advocacy doesn't work in a vacuum - it works best when it's part of a thoughtful integrated campaign that combines offline and online actions. Otherwise it looks like your campaign is simply there to build your list. Happy 2011. Author: Sally Heaven. Okay, that's that.

Advocacy 31

Advocacy Sample Facilitation Local 31

NTEN

JANUARY 5, 2011

That's the reason behind our annual NTC Scholarship Campaign: it's important that we make the NTC as accessible as possible, regardless of our attendees' budget sizes. Convio is matching donations dollar-for-dollar, up to a total of $10,000. > Apply for a scholarship to the 2011 NTC.

Application 66

Application Open NTC Convio 66

Care2

JANUARY 21, 2012

So how did you do in 2011? Here are some online marketing strategies Convio recently outlined in their whitepaper “Utilize Your Year-End Momentum” that you can start working on right now, so that when “that time” rolls around again, you’ll be better positioned to reach your online fundraising goals.

Adwords 72

Adwords Fundraising Tips Convio 72

Connection Cafe

JANUARY 17, 2011

Join the conversation by attending Convio’s panel discussion at Social Media Week in NYC or checking out our recap here on Connection Café the week of February 7. Consider how your organization can optimize your website and emails for the best mobile experience.

Integration 29

Integration Convio Trend Mobile 29

Connection Cafe

JANUARY 18, 2012

Based on the rock solid fundraising performance by Convio clients, I’m hopeful of what’s to come in 2012. Overall, Convio clients raised 17 percent more online in the last three months of 2011 than in 2010. ” Example email appeals: 10 days out - thank you message | 1 day left.

Fundraising 36

Fundraising Phase Conservancy Convio 36

Connection Cafe

OCTOBER 3, 2011

Convio Summit 2011 kicks off today! Registration : Have your badge email printed out? Convio Luminate: Have a Convio Luminate question? Look for the Convio Luminate Badges! Convio's personal Geek Squad! Project on Government Oversight , Best Overall Use of Convio. Author: Blair Naylor.

Badge 36

Badge Convio Tips Baltimore 36

Care2

JUNE 21, 2013

How leading nonprofits use benchmarks to optimize their campaigns. Elizabeth Nielsen — Director of Interactive Marketing, Feeding America Liz Nielsen co-leads Feeding America''s national direct marketing program — including digital media, email/web fundraising, direct mail and telemarketing.

Benchmark 56

Benchmark Measure America Blackbaud 56

Connection Cafe

MAY 4, 2012

Today, Friday May 4, 2012, is my last day at Convio. In the end I decided to reflect on my favorite quote by Mahatma Gandhi, “be the change you wish to see in the world,” as I feel it encapsulates the Convio story very well. In 2011, an estimated $17 billion was raised online.

Change 54

Change Convio Adopt Hurricane 54

Connection Cafe

MARCH 19, 2012

Today’s "Behind the Convio Admin Curtain" installment is full of juicy Convio best practices, and even a restaurant recommendation for stellar chocolate chip pancakes right outside Boston. PS—We call ourselves Convions, but I’ll take Convio-ers too! I'm also a fan of the email tools.

Convio 29

Convio Boston Skype Raise 29

Connection Cafe

NOVEMBER 4, 2011

Congratulations to United Way of Lake County (UWLC) for receiving the 2011 Innovator Award in the Peer-to-Peer Fundraising category! Check out what Valerie Petersen, Marketing Communications Associate at UWLC, has to say about their Page It Forward personal fundraising campaign and how they exceeded their goal by more than 50 percent.

Convio 28

Convio Award Mail Channel 28

Connection Cafe

OCTOBER 25, 2010

What do you get when you cross a bunch of activist Convio employees with some other techie Convio employees and a product manager who is really excited about the new Convio Advocacy API ? A grassroots campaign targeting the CEO of Convio, Gene Austin , of course. Let me explain. Not much of an example, that's what.

Baltimore 31

Baltimore Austin Convio API 31

Connection Cafe

NOVEMBER 17, 2011

Since consolidating their data into Convio Common Ground, All Hands Volunteers has developed more effective communications. They’ve created multiple fundraising and email campaigns that are personalized for specific segments of their housefile. million in 2011.

Volunteer 26

Volunteer Disaster Convio Linkedin 26

Connection Cafe

JULY 7, 2011

The following post is by Sheetal Persaud at hjc New Media , a Convio partner in Canada. Hjc specializes in integrated fundraising, brand building, and campaigning. If you are running an acquisition campaign – make sure you are focusing on each of these key areas: Branding, Engagement, Giving and Stewardship.

Convio 24

Convio Benchmark PowerPoint Rate 24

Connection Cafe

OCTOBER 11, 2011

Last week at the Convio Summit, discussions of how to get started with mobile abounded. Despite this, an NTEN survey last year revealed that only 16% of orgs will have invested in a mobile version of their website in 2011, whereas 90% will have an email and social media strategy, and 19% will develop apps. No exceptions.”

Mobile 37

Mobile Question Org United States 37

NTEN

MARCH 16, 2011

The 2011 Nonprofit Technology Conference kicks off tomorrow and one of the key elements to Community Day is the Science Fair. With a design inspired by GO Campaign's work for orphans and vulnerable children across the world, this 16GB Flip provides up to 4 hours of incredible high quality HD video. Want to share it?

Ipod 47

Ipod Amazon Green NTC 47

Connection Cafe

MAY 27, 2011

Guest blog alert: Donna from Charity Dynamics (a Convio Solution Provider ) is sharing an real-life example of how integrated marketing and fundraising helped a nonprofit increase online revenue by more than 100%. Check out the graphic, that's an example of an email we sent as part of an integrated campaign.).

America 24

America Results Volunteer Offline 24

Connection Cafe

MARCH 20, 2012

Mobile strategy : From defining goals, to designing for mobile, to developing and executing campaigns, to measuring results, a growing number of digital strategy consultants can be your partner in effectively using the mobile channel. This will enable you to do targeted outreach (via email, etc.) to obtain mobile opt-in.

Mobile 30

Mobile Blackberry Convio United States 30

Connection Cafe

DECEMBER 20, 2011

We had a lot this year and I wanted to highlight a few throughout 2011 that really stood out ranging from advocacy, social media gone viral, housefile growth to epic multi-channel strategies. Check out the following top 5 client success stories of 2011: RESOLVE. And not to mention, they won Organization of the Year by DMANF !

Story 26

Story Convio New York Library 26

Connection Cafe

NOVEMBER 23, 2010

But don't lose sight of an important piece of your 2011 fundraising strategy that you need to make sure is in place before we kick off the new year: sustaining giving. Twas the Tuesday before Thanksgiving and all through the nonprofit community all eyes were on Cyber Monday and end-of-year fundraising and making the annual goal.

Files 32

Files Convio Gift Stream 32

Care2

JANUARY 31, 2011

But, we’re nearly one month in to 2011, and overachievers are starting to prepare for the 2011 year-end fundraising campaigns already. We’ve teamed up with Sea Change Strategies to update the 2011 overachiever’s guide to year-end fundraising. 3) Finalize your recruitment and email acquisition plans now.

Fundraising 58

Fundraising Offline Convio Channel 58

Connection Cafe

MAY 6, 2013

Our analytics team looked at Convio Luminate Online email performance data from 2009-2011 to identify trends for organizations to enhance their existing year-end fundraising efforts. The data encourages a well planned year-end campaign with messages supporting a common goal and theme. Step 5: Campaign Fundamentals.

Program 39

Program Online Test Mobile 39

Connection Cafe

MAY 6, 2011

Guest blog alert : The following post was contributed by Donna Wilkins of Charity Dynamics , a Convio Solution Provider. However, it’s really interesting how integrated online and offline marketing has evolved into in 2011. The email campaign was mostly a shot in the dark to a list of email addresses that had been collected.

Offline 30

Offline Integration Online Mail 30

Connection Cafe

FEBRUARY 4, 2011

So, I was obviously excited to see the 2011 Nonprofit Communications Trends Report from Nonprofit Marketing Guide.com land in my inbox. Email marketing and websites will be the most important communications tools for nonprofits in 2011, followed by direct mail, in-person events, Facebook, and media relations/PR.

Survey 26

Survey Convio Channel Trend 26

Tech Soup

DECEMBER 9, 2013

Whether for a campaign, an appeal, or an organization's main web presence, I think 2014 will see organizations focus their online content on specific actions or messages, pulling back from the clutter or information overload. He got the NTEN Award IN 2011. Peter Campbell is the CIO at Legal Services Corporation in Washington DC.

Celebrate 90

Celebrate News Technology Nonprofit 90