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Relationships Matter Most (The Big Finding from the 2010 Online Giving Study from Network for Good and TrueSense Marketing)

NTEN

By Katya Andresen, COO, Network for Good When we think about giving online, we tend to focus on the latest new bell, whistle or widget for fundraising. Our analysis [ from the 2010 Online Giving Study ] showed the following: Fundraising is still about relationships. so you look good on your portal and social networking listings.

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Real-Time Web Social Action Events: Blurring the Offline/Online Distinction?

Beth's Blog: How Nonprofits Can Use Social Media

My guess is as we enter 2010, might we see the invention of Real Time Web fundraising events As more nonprofit explore the possibilities of location-based social networks and fundraising , the distinctions between online/offline fundraising will melt away.

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Facebook is Great, but Does it Really Work for Fundraising?

NetWits

This week ReadWriteWeb shed some light on the ineffectiveness of social networks to aid in customer acquisition (see graph below). “Of the 24 companies interviewed (in Forrester study ), only 7% cited social networking as one of their most effective sources for customer acquisition. Social Networking Adoption by Non-profits.

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A Journey to India: Opportunities to Connect Networks

Amy Sample Ward

India Social Entrepreneurship Journey, February 2010 Contest - Please support me! I’m so honored by your support and really look forward to a chance at sharing all the work from this network of changemakers with those on this journey! Please support me by voting and commenting here. Like I said, I cannot wait! What do you think?

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Facebook: Is it Worth your Nonprofit’s Time?

NetWits

Bottom line – nonprofits are having some success in connecting with new constituents and generating action, but the social network works best when requiring a low level of commitment. Like other studies have noted, social networks like Facebook are not raising much money. hours per week on the social network.

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Three Things That Happen When Facebook Pages Reach 10,000 Fans

Nonprofit Tech for Good

In 2008, many of the friends of the Nonprofit Organizations MySpace migrated over to Facebook, then in 2009 and 2010 a good number of the new fans came from @NonprofitOrgs on Twitter. Social networking communities are migrant communities, but that’s another blog post. That said, this information is very useful.

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5 Tips To Grow Your Online Giving In 2011

NetWits

As you wind down for 2010, it’s worth having a quick think about what your priorities will be when you next step back into your office. You need to connect with your online donors as much as you do your with your offline donors. Where will your focus be in the new year? Focus on your relationships.

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