Remove 2010 Remove Content Remove Examples Remove Test
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Relaunching: A place for conversations, content, and more!

Amy Sample Ward

These three columns let visitors dive straight into content they are most interested in, like presentations (notes, information, links and slides), roundups (compilations of interesting content and conversations), and event popular blog posts (this is decided based on blog posts with the most clicks and visits). About the Redesign.

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Marketing and Engagement: Making the most of your Emails

Amy Sample Ward

From 2009 to 2010, the open rate for organizations of all sizes and sectors declined by 12% on average. Meanwhile, unsubscribe rates held steady from 2009 to 2010. Source – keep track of how people signed up or what topics brought them to your list so you can target content and make your kinds of communication relevant.

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Video Can Help Boost Donations in End-Of-The-Year Fundraising

Beth's Blog: How Nonprofits Can Use Social Media

The American Jewish World Service (AJWS) , for example, shot amazing video of their work in India, Uganda and El Salvador a few years ago. In 2010 much of their focus was on responding to the earthquake in Haiti. In this example, the video would be used to get Beth’s friends to donate to support her participation in the event.

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3 Key Pieces in an Engaging Email Campaign

Connection Cafe

Corporate email programs have focused on delivering value—they test offers, messaging and more. They send relevant content based on subscriber interests, preferences and actions. A 2011 Gleanster survey found their most important value drivers were: Testing and measuring everything. Building in targeting capabilities.

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3 Resolutions Every Nonprofit Should Aim For in January

Care2

For example, you can ask their opinion on new programs you are considering launching. In 2010 nonprofits heavily invested in Facebook. Are there others that you should test in 2015 that maybe a better fit? If so, what can you do to improve it and make some of the content more engaging for your target audiences?

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Web Design Resources from the TechSoup Global Network

Tech Soup

Available through TechSoup, Microsoft Expression Studio 4 Ultimate is a family of tools for designers building web and Windows client applications and rich media content. A wiki is a type of website that allows users to add, remove, and edit content quickly and easily. Also available through TechSoup, Shopify. Mobile Optimization.

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Volunteers of America: Getting Results

Connection Cafe

Guest blog alert: Donna from Charity Dynamics (a Convio Solution Provider ) is sharing an real-life example of how integrated marketing and fundraising helped a nonprofit increase online revenue by more than 100%. Thanks Donna for contributing this excellent example of multichannel success! How’d they do it?

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