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Three Ingredients for Successful Year-End Fundraising

NetWits

This is the time of year that your organization should be raising up to 40% of its donations online. In 2010 an estimated $291 billion was raised. While a large majority of donations are still made by check (79 percent), online fundraising is the fastest growing donation channel. – Year-end fundraising is here.

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Nonprofits Raise More Money as the Recession Fades

Care2

For the past few years, nonprofits have been raising 40% to 60% of their money online during the month of December. How did the nonprofit community fare in 2010? In a report outlining results from the 2010 year-end fundraising, M&R analyzed thirteen of their clients results and shared some great data.

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How Much Money Should Your Nonprofit Be Raising Online?

Care2

One of the key questions I get from nonprofits is, “How much money should we be raising online?&# This annual report analyzes the online fundraising performance of approximately 600 nonprofits that used the Convio platform in 2010. Online is the fastest growing fundraising channel for nonprofits! Key Findings: 1.

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How Minnesota’s ‘Networked Nonprofits’ Raised over $10M in 1 Day!

Beth's Blog: How Nonprofits Can Use Social Media

Note From Beth: Last year I covered Give to the Max Day and the impressive results. This year before the event Jeff Achen write a post sharing their strategy for 2010. This guest post discusses the results. Minnesota’s ‘Networked Nonprofits’ raised over $10M in one day by Jeff Achen of GiveMN.org. “Do

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Facebook is Great, but Does it Really Work for Fundraising?

NetWits

By far the most effective channel was paid search marketing, which 90% of respondents put in their top three biggest sources of acquisition.&#. of non-profits were able to raise over 10k through Facebook in 2010. Affiliate programs, organic search traffic and even offline advertising scored higher than social.

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2010 NTC Preview: Sarah Durham on Brandraising

NTEN

That's the topic Sarah Durham, Principal at Big Duck , is going to tackle in her 2010 NTC session, " Brandraising Online: One Organization, Many Channels.

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2011 donorCentrics Internet and Multichannel Giving Benchmarking Report

NetWits

Key Findings: The majority of giving still comes from offline channels, but online continues to be a significant source of giving and new donors. This is in line with the 2010 Online Giving Report. The dominate giving channel for new donors 64 years old and younger is online — not offline.

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