See3

JANUARY 17, 2008

Home • About Us Mission Team News Partners Careers • Services Overview Interactive Marketing Video Web Design and Development • Clients Clients List Client Login • Resources Overview Events YouTube for Nonprofits Guide to Online Video Video FAQs Our Blog • Contact POSTED BY Michael Hoffman JAN 17, 2008 Need a job?

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Job Marketing Online Influence 40

Care2

MAY 1, 2008

Heres the outline: Tell a story Keep the audience in mind Make a clear call to action Shoot video with repurposing in mind Think outside the box Prepare a script and get some feedback B-roll is important Sound is critical Give the viewer the right web tools Host a screening To get the details, read the full article. All rights reserved.

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Social Media Video Advocacy Web 28

See3

FEBRUARY 26, 2008

Home • About Us Mission Team News Partners Careers • Services Overview Interactive Marketing Video Web Design and Development • Clients Clients List Client Login • Resources Overview Events YouTube for Nonprofits Guide to Online Video Video FAQs Our Blog • Contact POSTED BY Michael Hoffman FEB 26, 2008 Are you an idiot?

Video 40

Video FAQ Newsletter Copyright 40

Care2

DECEMBER 28, 2008

Depending on your audience, a story of success from the past or a story about a person/group/animal from the present that shows why donations are so important. Knowing your audience and making sure to keep your message directed towards them and very clear is key. December 28, 2008 | David Kinard Copyright © 2008, Care2.com

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Social Media Advocacy Fundraising Online 28

See3

NOVEMBER 26, 2007

They understand that an organization, or a campaign, must tell a story to build an audience, and then activate that audience with a compelling call to action. She’ll be taking questions about her presentation on January 16, 2008. She’ll be taking questions about her presentation on January 16, 2008.

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Video Campaign Chad Contest 40

Care2

MARCH 3, 2009

60) Search « 3rd Annual DoGooderTV Nonprofit Video Awards | Main | 10 Best Web Content Practices » Friday Feb 27 2009 Tweet Locally, Reach Broadly Friday, February 27, 2009 at 06:43PM | by Daniel Bennett Daniel Bennett To Tweet or not to Tweet is not the question. March 3, 2009 | Anne Dougherty Copyright © 2008, Care2.com

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Social Media Local Advocacy Media 31

See3

JANUARY 7, 2008

Danny “plans to leverage the widespread appeal anticipated for this project with an innovative, multi-platform community engagement campaign designed to build audiences before the broadcast and extend the reach of the series into communities across the nation.&# One of the coolest things will be the outreach and engagement pieces.

Broadcast 40

Broadcast FAQ Video Newsletter 40

Care2

JUNE 11, 2007

60) Search « Vlinks: The Webs Best Video Sharing, Vlogging, and Resources | Main | Cultivate, Educate or Activate? 60) Search « Vlinks: The Webs Best Video Sharing, Vlogging, and Resources | Main | Cultivate, Educate or Activate? Copyright © 2008, Care2.com We happen to agree with her. ;O) O) Thanks Hollis!

Social Media 28

Social Media Advocacy Case Study Report 28

Care2

MAY 14, 2009

The Nonprofit eBenchmarks study also analyzed specific list segments, such as donors vs. non-donors, geographically targeted audiences, surveys and tell-a-friend emails. Email lists are continuing to grow, though the rate of growth was 17% in 2008. Average gift size across organizations was $71 in 2008. Here are the highlights.

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Benchmark Social Media Studies Advocacy 28

See3

SEPTEMBER 24, 2007

You don’t have to have more metrics to understand that in order to capture and keep the attention of you target audience that you have to have good, compelling visual stories. Recent Posts 5 Questions to Evaluate Your Nonprofit Video ROI Enter the 2010 Tagline Awards Today! Share and Enjoy: One Comment comment Lights!

Video 40

Video YouTube FAQ Metrics 40

Care2

APRIL 22, 2009

Elana Wolowitz (EW): Im pretty sure we started in May or June of 2008. I was looking for ways to be accessible to our constituents, grow our audience, and virally promote our content, so Twitter seemed like the way to go. Right now, were using it to grow the audience of people that are involved and help create that amorphous "buzz".

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Social Media Twitter Action Advocacy 68

See3

MARCH 13, 2008

Recent Posts 5 Questions to Evaluate Your Nonprofit Video ROI Enter the 2010 Tagline Awards Today! Make a Google Search Story Video in Under 5 Minutes Ready for Another Video Contest? Kellogg Foundation The W.K. Kellogg Foundation is currently looking for a New Media Manager. This is a newly created position.

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Foundation Job Open Management 40

Care2

MAY 22, 2009

60) Search « The ROI of Social Media | Main | Advocacy Online Launches in the US » Thursday May 21 2009 Earned Media: How to Stay Relevant and Track It Thursday, May 21, 2009 at 01:20PM | by Allyson Kapin “If you dont brand yourself, Google will brand you,” says branding expert Sherry Beck Paprocki.

Track 41

Track Social Media Media Advocacy 41

NTEN

SEPTEMBER 8, 2010

The organization and challenge: After years of traditional fund-raising events, Catholic Charities CYO (CC) in San Francisco decided its approach was getting stale and that it needed to broaden its audience to include opportunities for young people. In 2008, the event netted about $18,000. Online Metrics as of June 23, 2009.

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Campaign New York City Community Build 65

See3

MARCH 12, 2008

So if you are committed to YouTube as an organization you could create landing pages that encourage your constituents to comment on your site, making the video more valuable back within the YouTube community (because comments are an indication to search of relevance). It can search them better and throw up ads against them.

YouTube 40

YouTube Platform Kickapps API 40

Care2

FEBRUARY 7, 2009

60) Search « Twestival: To Meet, Tweet And Raise $500K For Charity | Main | The Joys of Google Grants, Part 2 » Wednesday Feb 04 2009 Why Every Nonprofit Should Embrace the Web 2.0 You need to be where your target audiences are. April 18, 2009 | Justin Farrow Copyright © 2008, Care2.com so important? Great post!

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Social Media Web Advocacy Media 31

Care2

MAY 8, 2009

Your audience is already using major social networks like Facebook and Twitter so that is where you should have a solid presence. We think of these sites as new marketing channels, albeit interactive, to use to reach our various audiences. May 11, 2009 | Caitlin Jennings Copyright © 2008, Care2.com All rights reserved.

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Social Media Studies Facebook Raise 41

Care2

NOVEMBER 15, 2007

As you can no doubt gather, you might not need to invest valuable time and resources into all four, because a lot of the audience is redundant. One of the points Ive arrived at is that selecting the social networking site should be based on demographics of the audience that is there. All rights reserved.

Demographics 28

Demographics Social Network Social Media Network 28

Care2

NOVEMBER 15, 2007

As you can no doubt gather, you might not need to invest valuable time and resources into all four, because a lot of the audience is redundant. One of the points Ive arrived at is that selecting the social networking site should be based on demographics of the audience that is there. All rights reserved.

Demographics 28

Demographics Social Network Social Media Network 28

Care2

FEBRUARY 7, 2009

60) Search « The Joys of Google Grants, Part 2 | Main | The Joys of Google Grants, Part 1 » Sunday Feb 01 2009 Nonprofit Resolutions That Will Make A Difference in 2009 Sunday, February 1, 2009 at 08:56PM | by Allyson Kapin What are your nonprofit resolutions for 2009? February 7, 2009 | Jordan Viator Copyright © 2008, Care2.com

Social Media 28

Social Media Difference Advocacy Case Study 28

Care2

MAY 29, 2007

May 29, 2007 | Yvonne Copyright © 2008, Care2.com Amy Gahran - a conversational media consultant, content strategist, and freelance writer/editor - showed us some really cool sites about the exciting, ever-developing world of citizen journalism that we wanted to share with you, our Frog Loop readers. What is citizen journalism?

Journal 28

Journal Social Media Advocacy Case Study 28

Care2

MAY 17, 2007

May 29, 2007 | Yvonne Copyright © 2008, Care2.com Amy Gahran - a conversational media consultant, content strategist, and freelance writer/editor - showed us some really cool sites about the exciting, ever-developing world of citizen journalism that we wanted to share with you, our Frog Loop readers. What is citizen journalism?

Journal 28

Journal Social Media Advocacy Media 28

Care2

AUGUST 16, 2008

These tactics will resonate much more with the YouTube audience than a piece you think is hip or one that features a celebrity. YouTube is for uploads, while Google Video is for searching videos. The other piece of advice is to keep YouTube videos reasonably short (under five minutes is ideal). Which is better for nonprofits ?

YouTube 34

YouTube Social Media Video Advocacy 34

Care2

JULY 14, 2008

These tactics will resonate much more with the YouTube audience than a piece you think is hip or one that features a celebrity. YouTube is for uploads, while Google Video is for searching videos. The other piece of advice is to keep YouTube videos reasonably short (under five minutes is ideal). Which is better for nonprofits ?

YouTube 34

YouTube Video Social Media Advocacy 34

See3

MARCH 27, 2008

Home • About Us Mission Team News Partners Careers • Services Overview Interactive Marketing Video Web Design and Development • Clients Clients List Client Login • Resources Overview Events YouTube for Nonprofits Guide to Online Video Video FAQs Our Blog • Contact POSTED BY Daniel Hartman MAR 27, 2008 NTEN Does Web 2.0

NTEN 45

NTEN Web Case Study Stumbleupon 45

Care2

JUNE 21, 2007

60) Search « CASE STUDY: Care2 Recruits 10,000 for CHEJ Campaign | Main | NetSquared Meetup Roundup » Thursday Jun 21 2007 Online Branding Takeaways Thursday, June 21, 2007 at 12:09PM | by James OMalley Yet another fantastic Internet Advocacy Roundtable took place at the Care2/Oxfam offices! Copyright © 2008, Care2.com

Social Media 28

Social Media Advocacy Online Case Study 28

Care2

MAY 29, 2007

60) Search « Cultivate, Educate or Activate? 60) Search « Cultivate, Educate or Activate? The most important part of any nonprofits story is that it shares with its audience the right emotions, not just ideas. Identify your specific audience 2. May 29, 2007 | Bobbi Russell Copyright © 2008, Care2.com

Social Media 28

Social Media Advocacy Arts Story 28

Care2

JUNE 11, 2008

60) Search « New Research Findings: Advocacy Groups More Trusted | Main | Social Actions: How to Pitch Yourself in Two Minutes » Wednesday Jun 11 2008 Three Keys to Successful Online Campaigns Wednesday, June 11, 2008 at 11:52AM | by Hatef Yamini Campaigning online. Copyright © 2008, Care2.com

Social Media 28

Social Media Campaign Advocacy Online 28

Care2

MAY 17, 2007

60) Search « Cultivate, Educate or Activate? 60) Search « Cultivate, Educate or Activate? The most important part of any nonprofits story is that it shares with its audience the right emotions, not just ideas. Identify your specific audience 2. May 29, 2007 | Bobbi Russell Copyright © 2008, Care2.com

Advocacy 28

Advocacy Social Media Arts Story 28

Care2

AUGUST 7, 2007

60) Search « Live From New York: 2007 DMA Nonprofit Federation Conference | Main | Is It Worth It? 60) Search « Live From New York: 2007 DMA Nonprofit Federation Conference | Main | Is It Worth It? A quick Google search shows that the man listed as the primary contact for the organization is dead.

Causes 48

Causes Facebook Social Media Advocacy 48

Care2

JULY 24, 2007

60) Search « Live From New York: 2007 DMA Nonprofit Federation Conference | Main | Is It Worth It? 60) Search « Live From New York: 2007 DMA Nonprofit Federation Conference | Main | Is It Worth It? A quick Google search shows that the man listed as the primary contact for the organization is dead.

Causes 48

Causes Facebook Social Media Advocacy 48

Care2

MARCH 4, 2009

4) Search Engine Optimization: Integrate keyword-rich content into your website that your target audiences want to read. We understand the marketing needs of your content and how to leverage search engine traffic for all its worth. My post can be read at [link] May 2, 2009 | param Copyright © 2008, Care2.com

Social Media 38

Social Media Content Practice Web 38

Care2

MARCH 13, 2009

60) Search « 5 Quick Steps to Better SEO | Main | Tech & Style Tips for Conducting Blog Interviews » Tuesday Mar 10 2009 Top 10 SXSW Interactive Panels Your Nonprofit Should Attend Tuesday, March 10, 2009 at 05:27PM | by Allyson Kapin Are you planning to check out SXSW Interactive this year? Panelist: Tara Hunt, Intuit 7.

Social Media 44

Social Media Interaction Advocacy Online 44

Care2

NOVEMBER 15, 2007

Use your current audience to cultivate these donations. Use mini celebs - a columnist in a local newspaper or magazine may not be a global sensation, but he or she does have a large, captive audience. Copyright © 2008, Care2.com Their creativity may inspire others. To create a new comment, use the form below.

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Interaction Social Media Advocacy Fundraising 28

Care2

JUNE 30, 2009

60) Search « How Sticky is Facebook? 60) Search « How Sticky is Facebook? You may think that your audience wants a lot of detail and perhaps “needs” to be educated about why you are doing what you do – but in fact, your activists need to know just three things: 1. Everybody does it.

Social Media 40

Social Media Advocacy Online Tips 40

Care2

MARCH 27, 2009

Measure your reach not the “get”: With the huge opportunity social media offers to access new audiences in creative ways, it also presents a major “ownership” hurdle that is forcing nonprofits to shift the way they think about traditional acquisition. March 30, 2009 | rabia Copyright © 2008, Care2.com

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Social Media Advice Advocacy Media 31

Care2

JULY 26, 2007

60) Search « The Long, Long Tail of Facebook Causes | Main | Innovative Uses of SMS: SMS for Lunch Campaign » Tuesday Jul 24 2007 Is It Worth It? 60) Search « The Long, Long Tail of Facebook Causes | Main | Innovative Uses of SMS: SMS for Lunch Campaign » Tuesday Jul 24 2007 Is It Worth It?

Social Network 74

Social Network ROI Social Media Network 74