article thumbnail

10 Social Media Metrics for Nonprofit Organizations (and How To Track Them)

Nonprofit Tech for Good

For those 79% of nonprofits out there, I have listed 10 social media metrics below that can be easily tracked and plotted on a Social Media Return on Investment (ROI) Spreadsheet ( Download ). If you don’t already, get access to your website’s traffic logs and track and plot unique visitors on the Social Media ROI Spreadsheet.

article thumbnail

[Book Interview] Nonprofit Example of Social Media Excellence: The Nature Conservancy

Nonprofit Tech for Good

Facebook: facebook.com/thenatureconservancy. My guess would be either MySpace, YouTube, or Facebook Causes. I know our YouTube channel started in 2007. I know our YouTube channel started in 2007. We’re using all of the main social media sites like Facebook, Twitter, YouTube, Flickr, etc. Please summarize your ROI.

professionals

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

[Book Interview] Nonprofit Example of Social Media Excellence: Pancreatic Cancer Action Network

Nonprofit Tech for Good

Facebook: facebook.com/JointheFight. The 1 st tool was MySpace back in 2007. The tools I am currently using are Facebook, two Twitter accounts (one for National messaging via @PanCAN and one specifically for advocacy efforts via @Advocate4PanCAN), YouTube, LinkedIn, MySpace and Delicious. Please summarize your ROI.

Cancer 223
article thumbnail

How Many Hours Per Week Should Your Nonprofit Invest in Social Media?

Nonprofit Tech for Good

The estimates below allow for the time required to research and create content for your social media campaigns, the actual time spent engaging and participating in your nonprofit’s online communities, and the time necessary to monitor and report ROI. Facebook, Twitter, YouTube, and Creating Video Content : 15 Hours Weekly.

article thumbnail

Social Networking Communities Are Migrant Communities

Nonprofit Tech for Good

They move with you to The Next Big Thing i.e., from MySpace to Facebook to Twitter to Foursquare. Then in September 2006 Facebook made the move to open their community to everyone (before you had to have a “ edu&# e-mail address to use Facebook). I was very reluctant to move over to Facebook. It was ugly.

article thumbnail

[Book Interview] Nonprofit Example of Social Media Excellence: Women for Women International

Nonprofit Tech for Good

Facebook: facebook.com/womenforwomen. The first social networking tool the organization utilized was MySpace is 2007. Following that, Women for Women International moved on WordPress, Facebook, YouTube and Twitter throughout 2008-2010. Facebook, YouTube, Twitter and the Notes from the Field WordPress blog.

article thumbnail

Social Media: What To Do If Your Boss Doesn’t Get It

Nonprofit Tech for Good

In June 2007, I presented my first social media training to a small group of nonprofits in Lowell, MA. Though Facebook had gone public nine months previous, Facebook Groups were only just beginning to be used as community-building tools by nonprofits and Facebook Pages didn’t exist yet. Get training.