Nonprofit Marketing Plan Must-Haves: Integration and Automation

Connection Cafe

In this post we’ll cover: How to Achieve Integrated Marketing Success. How to Achieve Integrated Marketing Success. Yet sadly, most organizations fail miserably when it comes to integrated marketing, and the tragedy is that failure can easily be replaced with success.

Powerful, Targeted Facebook Ad Integration Now Available on EveryAction

EveryAction

That’s why EveryAction now integrates directly with Facebook Ads Manager to help users build awareness around promoted issues, grow a supporter base, and inspire individuals to take action. Perhaps most powerfully, EveryAction allows for tracking the ROI of an ad campaign over time - letting nonprofits know if their investment in ads was worth it. They can also assign a source code to the plan to track results in reporting. Facebook Integrations

Integrated Marketing Key Findings

Connection Cafe

Some organizations may be tracking their results, but many aren’t utilizing the information in their findings. Other key findings include: There is a broad consensus that an integrated approach makes sense. Motivations for adopting an integrated marketing philosophy vary.

6 Gorgeous Apps With GPS Integration

SocialFish

Last year, it was social; this year, GPS integration is the new must-have for app design. As Avenue Mobile, a group of app developers in Los Angeles , reminds us: GPS integration is essential for making customers aware of your product and getting them in the door.

Why Agency Software Integration Matters for Compliance

Vertex Systems

From 2004 through 2015, the HHS.gov website has tracked the top 5 issues that resulted in a HIPAA violation: - Impermissible uses & disclosures. - Safeguards. - Administrative safeguards. - Access. - Technical safe guards. Normal. false.

What If Your Fitbit Could Also Track Your Environmental Footprint?

Beth's Blog: How Nonprofits Can Use Social Media

His Fitbit (pictured above) tracks his heart rate – and that wristband, you can’t buy – it was custom designed by his enigneers. Here is pic of super cool blue band @fitbit that CEO @parkjames wears. Not commercially available #atlantichealth pic.twitter.com/5vE4aEvk4i.

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Nonprofits: The Case for Integrating Email & Social

SocialFish

Because by integrating social data with your existing email list, you can (amongst other things): Figure out your social multiplier – and reach more eyeballs. integrates with Convio, Salsa, BSD Tools, ActionKit, and more. .

Integration of CRM and CMS

Zen and the Art of Nonprofit Technology

And because of this, it makes sense that integration of these two is something that is a need to be filled. First, the what - what to integrate? The organization wants to capture the demographic details, as well as make sure that data is synchronized with the data they might already have on that web user, so they can track their constituents over time. Another purpose is for membership lists, or group lists, or perhaps live tracking of donations from a specific campaign.

How To: Social Media Integration

NTEN

So, everyone wants to integrate their online communications. If there’s a link, it can be tracked. And as I like to say “ It’s Not Direct Marketing If You Can’t Track It! ” (And even if there’s not a link, there’s a way to track it.). This post is all about how you can integrate your social campaigns into your website AND make them trackable. Data integrated campaigns online campaigns Social Media tracking Web Sites Communications

Integration of CRM and CMS

Zen and the Art of Nonprofit Technology

Home About Me Subscribe Zen and the Art of Nonprofit Technology Thoughtful and sometimes snarky perspectives on nonprofit technology Integration of CRM and CMS January 14, 2009 If there are two acronyms that are at the center of nonprofit communications, it’s these two, CRM (Constituent Relationship Management – and I’m making this broad enough to include fundraising) and CMS (Content Management System). First, the what – what to integrate? Integration.

GW Engagement Survey Section 5: Engagement Tracking

GroundWire

This month, we're looking at Section Number Five: Engagement Tracking. Groundwire Engagement Survey Section Five: Engagement Tracking. And finally, choose technology that supports tracking engagement, and allows you to segment supporters by degree of interest, activity and investment.

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Top 8 Social Media Tracking Tools - Online Fundraising, Advocacy, and Social Media - frogloop

Frogloop

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" But how should nonprofits track their social media?

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Integrated Social Media for Sustainable Agriculture

Beth's Blog: How Nonprofits Can Use Social Media

The main part of the call featured case studies by peer grantees who shared their strategies for social media integration, measurable objectives, measurement, and social media techniques, particularly use of Twitter. Ag Grantees Twitter Webinar. View more presentations from Beth Kanter.

3 Ways to Integrate Donor Acknowledgements and Appeals

NonProfit Hub

Within any nonprofit, there are a lot of things that can and should be integrated: the fundraising and communications departments, the donor database and website, internal communications and public relations, and so on. How do you integrate your donor acknowledgements and appeals?

Integrating Constituent Data

Idealware

There are three ways to integrate all your constituent-tracking applications so they can share data: Manual Import and Export, Integrated Packages, and Automated Connectors. Connecting the information from the various systems you use to communicate with and track your constituents can give your organization a more-unified view. For instance, you might integrate an email blasting software package with your donor database. PublishDate: April 2011.

Track Your Advocacy Phone Calls – Straight From Convio

Mobile Commons

As of today, Convio clients can track which of their members are making advocacy calls, where they are being routed, and how long they are on the phone for – directly from within their Convio accounts.*. We’ve always integrated demographic data and mobile giving donations right into the Convio Luminate platform. The new integration with Convio puts hard data to practical use, and gives advocacy groups new ways to learn more about their members.

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The Math and Science of Social and Mobile Media: A Spreadsheet to Track Your Fundraising Success

Nonprofit Tech for Good

If your nonprofit has a good content strategy in place and understands the power of integrating all your nonprofit’s communications channels (website, email, Facebook, texting, etc.), That said, below is selection of metrics to track and a brief explanation as to why.

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Tips and Tools for Integrating Social Media Into Your Nonprofit Event Marketing Plan

Beth's Blog: How Nonprofits Can Use Social Media

John Haydon also notes that EventBrite can be integrated into your Facebook Brand Page. Also set up a system in advance so you can track the hashtag. What are you best tips and tools for integrating social media into nonprofit events?

CRM&CMS Integration: Blackbaud Raiser’s Edge and NetCommunity

Zen and the Art of Nonprofit Technology

It is, in fact, a great example of integration of a CMS and a CRM. However, it is true that Raiser’s Edge, the CRM/DMS tool that this integrates with, is inarguably one of the most important tools out there. The integration between the web front end and the RE back end is bi-directional and sweet. There were a lot of things you could do, including accept donations, track personal donation pages, and the like. She’s talking about Blackbaud?

Living Case Studies: Integrated Social Media Strategy for Sustainable Agriculture

Beth's Blog: How Nonprofits Can Use Social Media

Being a “Guide on the Side&# versus “Sage on the Stage&# produces richer, more engaging peer learning. Some questions for all of you: What’s your ladder of engagement for integrated communications campaigns? Living Case Studies: Social Media and Sustainable Agriculture.

Here's 28 Reasons Why Your Nonprofit Should Switch to EveryAction

The Science Behind Engaging your Supporters

It's powerful workflows are meant to help nonprofit fundraisers ditch spreadsheets once and for all, and track major gifts like never before. #7. Use a powerful Facebook Ads integration. Track ROI of a given ad campaign over time, and pull custom, robust reports to measure success. #16.

The Math and Science of Social and Mobile Media: A Spreadsheet to Track Your Fundraising Success

Nonprofit Tech for Good

If your nonprofit has a good content strategy in place and understands the power of integrating all your nonprofit’s communications channels (website, email, Facebook, texting, etc.), That said, below is selection of metrics to track and a brief explanation as to why.

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Multiple Constituent Groups, One Database? How to Track Everyone Who’s Anyone to You

Idealware

Since most organizations don’t track just one type of constituent, the idea of a single database for all of them—donors, volunteers, clients, email subscribers, advocates and everyone else—is something of a holy grail. These are the people you need to track. PublishDate: December 2011.

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Do you want to change the world? Prove it.

Connection Cafe

Such is the call of a recent integrated marketing campaign launched by Mission of Hope, Haiti (MOH). The Integrated Campaign. Each post features a different tracking link to MOH’s sponsorship catalog to help the group measure originating website traffic and campaign ROI.

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Guest Post: Measuring Social Media with Multichannel Integration and Meaningful Metrics

Connection Cafe

Guest Post: Measuring Social Media with Multichannel Integration and Meaningful Metrics. What arose out of that conversation was an opportunity to study the last year's worth of performance by combining their Facebook page Insights data and their Google Analytics data into a single data set that we could track from Facebook post all the way through to conversion. Author: Jordan Viator.

A Recipe for $uccess: Tracking & Converting for Maximum Results

Frogloop

Join Janna Chan of the Center for Reproductive Rights (formerly of Lambda Legal and M+R Strategic Services) and two Grams (Jaime Grams of Integral and Dane Grams of Care2, formerly of GLSEN and HRC) for our latest Expert Webinar: "A Recipe for $uccess: Tracking & Converting to Maximize Returns" on Tuesday 5/22 at 2PM ET. So you've acquired them. Now what?!

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Data Integration Extravaganza | Idealware

Idealware

Skip to Main Content Area Helping Nonprofits Make Smart Software Decisions Topics Reports Articles Online Training Blog Custom Resources Donate About Topics Reports Articles Online Training Blog Custom Resources Donate About Data Integration Extravaganza By Laura Quinn , October 10, 2007 Weve got a great new article by Peter Campbell that went up last night: XML, API, CSV, SOAP!

Integration Proclamation | Idealware

Idealware

Skip to Main Content Area Helping Nonprofits Make Smart Software Decisions Topics Reports Articles Online Training Blog Custom Resources Donate About Topics Reports Articles Online Training Blog Custom Resources Donate About Integration Proclamation By Laura Quinn , January 5, 2007 It’s a story all too familiar to most of us: constituent data in a bunch of different applications.

Integrated Marketing: Nirvana or Illusion

NTEN

While online fundraising continues to be a growth engine for many nonprofit organizations, the data -- real and anecdotal -- shows that engaging constituents through an integrated, multi-channel approach provides the greatest return over the life of most supporters. Integrating the latest technology and applications can also help you empower your most ardent supporters to share your story in ways that reach, inspire, and motivate others to join your cause. Integrate your people.

Earned Media: How to Stay Relevant and Track It - Online Fundraising, Advocacy, and Social Media - frogloop

Frogloop

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!"

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Presentation: A Recipe For Success: Tracking & Converting Supporters for Maximum Results

Frogloop

During the webinar, Janna Chan of the Center for Reproductive Rights and Jaime Grams of Integral and Dane Grams of Care2, discussed the importance of recruiting new supporters to your list, as well how to keep your list engaged, involved and of course convert them to donors.

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GUIDE: Using Donor Personas to Maximize Your Nonprofit Fundraising

The Science Behind Engaging your Supporters

You can show Susan that the feeling is mutual by tracking her interests and sharing stories that demonstrate how her support moves your work forward.

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Four Reasons Why Nonprofits Should Question Facebook’s Integrity, Longevity, and ROI (Return on Investment)

Nonprofit Tech for Good

To question Facebook and it’s integrity, longevity and ROI [Return on Investment]. I track my blog traffic and very little comes from Facebook. If not, nonprofits should not only question Facebook’s integrity, but also their longevity.

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The Art of Building Lasting Donor Relationships with One-To-One Marketing

Connection Cafe

Most likely, your organization is already tracking your supporters’ recency, frequency, and monetary data points. In college, I worked in the Alumni Giving office making cold calls to solicit donations from former students. I wasn’t good at this job at all.

CRM: 2012 and the Quest for Truth

Connection Cafe

It is refreshing to hear organizations regard their CRM as the source of truth and not simply a transactional database to track addresses and donations. CRM Emerging Trends #nptech Blackbaud business process data integrity policies and procedures shadow databases

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SalesForce.Org Study: 40% of Nonprofits Planning To Integrate AI for Marketing

Beth's Blog: How Nonprofits Can Use Social Media

SalesForce.Org recently presented a webinar where they shared a research report on marketing and engagement tools, channels, and strategies for nonprofit organizations. I was curious to see if they were tracking current or future uses of AI. .

Join WVU for Integrated Marketing Degree Information Session - Online Fundraising, Advocacy, and Social Media - frogloop

Frogloop

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!"

Survey Says: Nonprofits Fail to Track Marketing Impact - Online Fundraising, Advocacy, and Social Media - frogloop

Frogloop

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!"

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What Do You Need to Track in a Donor Database?

NTEN

[Editor's Note: We're talking about fundraising this month on the NTEN blog, and when you're fundraising, you've got to collect and track information about donors and donations, right? NTEN and Idealware's report on low-cost donor management systems was released earlier this summer, but here's an excerpt from the report that addresses some tracking considerations.] Make sure the system lets you log and track the gift information that’s important to you.

Connecting the Dots of Nonprofit Engagement Data: A New Report Release

NTEN

The findings showed that nonprofits are tracking various kinds of participation data about the ways their constituents and supporters engage with their work and resources, but very few organizations are doing so strategically, nor are they supporting this practice with adequate tools and staffing.

Eye tracking finds your blind spots – but it’s all in how you use it | Beaconfire Wire

Beaconfire Wire

The idea behind eye tracking as part of usability testing is to determine where users actually look when they use a website. This is a good example of why eye tracking data should always be taken in context with the test and the user’s emotional experience.

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Webinar: Monthly Donors, Social Media, and Cross-Channel Integration: Critical Tactics to Boost Your Fundraising in 2013

Frogloop

Monthly Donors, Social Media, and Cross-Channel Integration: Critical Tactics to Boost Your Fundraising in 2013 -- Tuesday, January 29th at 2:00PM ET. Paul Habig is Executive Vice President/Creative Director of SankyNet, a marketing company that specializes in integrated fundraising and communications for nonprofits. She directs Food & Water Watch's Online campaigns, as well as overseeing the integration of multi-channel fundraising and advocacy efforts.

How-to: Use Google Analytics to Track Your Online Marketing Campaigns

NTEN

You may already know you can use Google Analytics to track your Google AdWords campaigns. Makes sense: Google would integrate puppies into their products if they thought it would help. [Ed. Generate the Tracking URL . Happy tracking! Brett Meyer, NTEN.

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