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How to Use Data to Drive Your Content Strategy

Association Analytics

If you don’t have a taxonomy in place, we suggest you implement one that is association-wide. With a taxonomy in place you’ll be able to: Analyze performance : Look at the specific performance of one piece of content against other pieces. Let’s use course registration as an example. Start at a macro- level.

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Don’t Fear Your Dirty Data

Association Analytics

Even without a complete data set (which is practically unattainable), you can still do things like send renewals, get event registrations, create membership reports and raise funds for your foundation. Put a plan in place for data quality. Establish Data Governance Policies: Put a data source inventory in place if you don’t have one.

Data 169
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The Importance of Data Analytics for Fundraising Events

Achieve

Here are some metrics to watch for that can be tracked through most professional email delivery services: Open Rate The open rate is the percentage of emails opened out of the total number of emails sent. Repositioning the call-to-action to a more prominent place in your email can help address this issue.

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3 Key Compliance Reminders for 2021 and Beyond

Bloomerang

With that in mind, now is the perfect time for you and your team to review what’s required to operate in different states. . If you’ve expanded your nonprofit’s reach over the course of 2020 or are planning to do so soon, multi-state registration and other compliance requirements need to be a top priority. . State tax exemptions.

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Level Up Your Marketing with Analytics

Association Analytics

By having tags in place, you can start building personas around your member’s behaviors and demographics and begin to learn what types of products and services they are interacting with and when. Once you have your taxonomy and metadata in place, you can use metrics to analyze the performance of your marketing channels.

Analytics 169
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What Every Nonprofit Website Should Include

Allegiance Group

By placing the donation button on every page, you reinforce its presence in the minds of your website visitors. By strategically placing donation buttons throughout your website and utilizing click-through links on social media, you can optimize the impact of your nonprofit website and effectively drive donations for your cause.

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The Event Marketer’s Mega Guide to Driving Leads and Accelerating Growth

AccelEvents

This quick adoption of digital event technology by event marketers allowed many events to carry on and helped brands and event marketers reach their target audiences even with stay-at-home orders in place. Events as we have known them, situated in a specific place, at a specific time, are no longer enough. . Shorter Sales Cycle.

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