Greater Giving

MAY 25, 2022

Fundamental Strategies to Maximize your Event Marketing ROI. This guide will look at four transformational fundraising strategies for increasing your nonprofit’s ROI from its event marketing outreach. When you spend time and money marketing to people who are unlikely to attend your event, your ROI will inevitably take a hit.

ROI 81

ROI Marketing Strategy Sponsor 81

TechImpact

OCTOBER 30, 2013

Can your nonprofit even measure its return on investments (ROI)? Putting together an ROI report can be time consuming, but can also lead to great data and help you find ways to trim costs without shirking quality. Image courtesy of Waiting for the Elevator.

ROI 206

ROI Relationship Aggregator System 206

Byte Technology

DECEMBER 15, 2021

To Know Where Your Money is Going. In conversations with digital advertising agencies, they’ll admit that some clients simply throw money at them because they have a fluid budget. As Dave Ramsey often states, “You need to tell your money where to go instead of wondering where it went.” To Choose Your Channels Wisely.

Marketing 246

Marketing Analysis ROI Picture 246

Robert Weiner

JULY 10, 2012

Even in the situations above, a ROI calculation may be appropriate. Has anyone done a fairly complete cost justification or calculation of ROI, based on all of these items? One of my maxims is that a database doesn’t raise money — people raise money. Measuring and forecasting. Stewarding current donors.

Database 181

Database ROI Donor Listserv 181

Greater Giving

DECEMBER 19, 2022

Key performance indicators (KPIs) are measures of how much money your fundraising events are raising, how your audience is growing, and which parts of your event are the most successful. Fundraising ROI (Return on Investment). Key Event Metric examples to help you track your own ROI. What was your profit margin? .

Metrics 98

Metrics Ratio ROI Sponsor 98

NTEN

OCTOBER 24, 2012

Whether the initiative is purchasing smart phones for staff or replacing your accounting system, measuring the Return on Investment (ROI) should be a key aspect of your decision. While "measuring ROI" may seem like a daunting task, it can be broken down into a few simple steps which are feasible for projects of all sizes.

ROI 75

ROI Measure Project Technology 75

Nimble AMS

MARCH 8, 2023

Leveraging dashboards lets you measure key performance indicators (KPIs,) helping your association track its progress and take control of its future. Search for technology with dashboard functionality that lets you measure member growth, retention, engagement, and your overall ROI.

Associations 117

Associations Experiment Tips ROI 117

Greater Giving

JANUARY 12, 2023

That’s why having a good grasp of your Event Budget and ROI (Return on Investment) matters so much for your fundraiser. Why are you raising money for this cause/project/organization? They know what’s important to your organization, and they can help you decide what is and isn’t worth spending money on.

Create 75

Create ROI Pledge Measure 75

Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 15, 2010

Social Media Roi Slidesbk. I’m doing a panel titled “Social Media ROI&# with Lauren Vargas from Radian 6 and moderated by Roz Lemieux from Fission Strategy. ROI had it origins as an accounting term and was originally a measure of return on the total investment in the entire business. The Four I’s of ROI.

ROI 103

ROI Social Media Media Social 103

Nonprofit Tech for Good

FEBRUARY 14, 2019

The key, though, is doing it in a way that delivers maximum ROI. Running Facebook fundraising ads is an excellent way to reach your target audience and optimize for donations while generating data that allows you to measure your success. This should generate enough data to give you a good sense of your cost per action and ROI.

Facebook 236

Facebook Fundraising ROI Virginia 236

Connection Cafe

OCTOBER 4, 2018

Having money left over to reinvest at the end of the year. If we continue trying to measure social change by financial criteria alone, we’ll never have full view of the inputs and processes necessary to create lasting impact. However, we shouldn’t rely on for-profit output measures to paint a complete picture of nonprofit success.

Measure 31

Measure ROI Organization Ratio 31

Care2

OCTOBER 12, 2009

No one is arguing the coolness of social media nor its ability to collect “friends&# , “followers&# , and “views&# , but how do you measure what this means in terms of meeting your organization’s mission? Return on investment (ROI) of social media is a hot topic for both the nonprofit and for profit world.

ROI 52

ROI Social Media Measure Media 52

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 27, 2009

Alfred Sloan used ROI in the 1920's at General Motors Source: Wikipedia I'm in the process of writing about and prepping several workshops for nonprofits about Social Media and ROI, known as "Return on Investment." ROI processes, particularly as part of the budgeting process , are familiar to many nonprofits.

ROI 74

ROI Social Media Media Measure 74

Beth's Blog: How Nonprofits Can Use Social Media

JULY 23, 2009

Measure THIS! Social Media ROI View more presentations from Deanna Zandt. The following is a talk I gave about ROI for Social Media at the 2009 Social Tech Training in Toronto, ON. The tricky part is, of course, measuring it. 40% have raised money, BUT: a good chunk have raised less than $500 in last year.

ROI 50

ROI Social Media Measure Media 50

Beth's Blog: How Nonprofits Can Use Social Media

MAY 3, 2009

Photo by Smitty42 Lucy Bernholz has a great post called " Metrics Are Good, Unless They Are Bad " which talks about the problems we encounter when we're trying to measure hard to measure stuff - like social media, social return, and social enterprise. She gives a seven step framework for measuring the ROI of relationships.

Measure 67

Measure Relationship Metrics ROI 67

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 31, 2010

This month’s theme was measurement – here’s a summary of the month’s learnings: Measurement Approaches. Many nonprofits often address measurement at the end of a project or program or fiscal year, but by putting it first it enables organizations to build a thoughtful strategy. Measurement Challenges.

Summary 94

Summary Social Media Measure Media 94

Beth's Blog: How Nonprofits Can Use Social Media

JULY 23, 2009

This week's theme is social media ROI. That's what I've been thinking, speaking, and writing about and have also recruited guest posts on this topic. As KD Paine, the queen of social media measurement says, yes we can measure social media and here's how. This week's theme is social media ROI. Tags: ROI.

ROI 78

ROI Social Media Metrics Conference 78

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 29, 2009

Flickr Photo by Cursed Thing Last year at this time, I was in Austin, TX doing a keynote workshop for Legal Services Corporation on the ROI of Nonprofit Technology. I shared case studies and tips for nonprofits on measuring efficiency and effectiveness and looking at tangible/intangible benefits. I think that is dangerous.

ROI 66

ROI Results Community Online 66

NTEN

MAY 17, 2011

Being new to this, we also had to determine how to measure the return on investment (ROI) of our ad buys, to help guide our efforts in the future. for the 785 clicks that turned into 281 conversions: Your actual ROI calculation will depend on the value you put on this conversion. We found that each new subscriber cost: $2.12

ROI 91

ROI Linkedin Online Analytics 91

Candid

AUGUST 18, 2021

Machine learning technology uses these patterns to train predictive algorithms that will measure specific propensities and make predictions. Altogether, these benefits mean healthier fundraising ROIs, efficient campaign planning, and more time for building donor relationships. . How Nonprofits Use AI.

Course 130

Course Fundraising Analysis Mail 130

Get Fully Funded

MARCH 2, 2023

From smaller, newer nonprofits to larger charitable organizations, measuring performance is a universally shared need, especially in the realm of fundraising. But for organizations that offer direct services to constituents, such as social services nonprofits, there’s another layer of complexity— impact measurement. Diversity Metrics.

Statistics 52

Statistics Stats Program Management 52

Association Analytics

FEBRUARY 14, 2022

This will save time and money. Strategic alignment – implementing standardized KPI dashboards across your organization helps ensure all of your departments are measuring progress and that their goals ladder up to your organization’s strategic goals. Describe what you plan to improve and outline how you plan to measure it.

Analytics 169

Analytics Language Associations Case Study 169

Amy Sample Ward

OCTOBER 24, 2012

Topic : Social Media ROI. Description : Whether you’re raising money online directly or building connections to foster potential donors, social media is a growing space for fundraising. Related Links : Kentucky Nonprofits website.

Kentucky 122

Kentucky Leadership ROI Social Media 122

NetWits

MARCH 8, 2012

Most nonprofits need to raise money to survive. 148,000 in prize money contributed by five foundations. Additionally, 58 percent of nonprofits recruited new donors, a theme that seems to be true for all online fundraising, and 96 percent of surveyed donors said they would give more money in the future to participating nonprofits.

Social Media 200

Social Media Raise Washington Online 200

TechImpact

OCTOBER 30, 2014

For example, donating money to charities that are associated with that great story or narrative. While the ROI of storytelling is a difficult one to measure , what’s important to understand is that it does work.

Brain 245

Brain Storytelling Story Nonprofit 245

Volunteer Hub

MARCH 26, 2021

These benefits include saved time, money, and resources. In VolunteerHub, reports can be generated quickly and used to evaluate volunteer trends, activity, preferences, and ROI. Return on Investment (ROI). When used strategically, your volunteer management solution should provide a return on investment (ROI).

Volunteer 54

Volunteer San Diego Case Study ROI 54

Givinga

DECEMBER 18, 2018

New records were set in ROI, donor advised funds (DAFs) and other areas as corporations addressed the rising importance of philanthropy in engaging employees, attracting talent, and building brands. The space now has enough money to give VC funds a run for their money.¹ More Companies Will Track Giving ROI.

Trend 56

Trend Giving ROI Measure 56

EveryAction

JUNE 15, 2017

For nonprofits, Facebook Ads are a precise, cost-effective way to raise more money, sign up more supporters, and communicate a message to a specific audience. Perhaps most powerfully, EveryAction allows for tracking the ROI of an ad campaign over time - letting nonprofits know if their investment in ads was worth it.

Integration 100

Integration Facebook Contact ROI 100

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 13, 2014

Along with measuring against impact results, it is important to look at how much time has been invested. What are the right tools to help measure success? Earlier this month, the Ad Council hosted a webinar on the topic of social media ROI with three great social media minds to help us navigate these and other thorny online issues.

Social Media 119

Social Media Channel Difference Media 119

Whole Whale

AUGUST 19, 2021

Full disclosure, I have purchased and used email lists in the distant past and have NEVER seen any ROI from the tactic. The math doesn’t add up… The cost of messaging a cold audience that doesn’t know your brand at a rate of $6 per CPM can be beaten by almost any thoughtful social ad targeting that will have much better measurement.

email 96

email Spam Linkedin Relationship 96

Tech Soup

MAY 16, 2017

Here are some pointers on how to make the case that tech purchases save organizations money over the long term. In the larger IT world, the tool for doing this is an ROI analysis or return on investment case. How to Make an ROI Case. An ROI analysis is a decision-making document for any IT purchase.

Technology 60

Technology Adobe ROI Analysis 60

Nonprofit Tech for Good

NOVEMBER 29, 2010

Are you tracking Return on Investment (ROI), and how? Please summarize your ROI. The ROI for us is measured in lives saved more than just the money raised to do so. Have you been able to use these tools to raise money online? Our videos enable us to educate the public while entertaining them.

Social Media 254

Social Media Interview Examples Media 254

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 22, 2011

I’ve been mulling over the “Social Media ROI&# concept and how it doesn’t necessarily work for nonprofits, especially when it applied as a litmus test to see if there are financial outcomes — cost reductions or increased revenue. Should we be using an industrial measurement model in a digitally networked age?

Social Media 101

Social Media Change Media Social 101

Allegiance Group

OCTOBER 16, 2023

They like people, are dedicated and enthusiastic about your cause, are great storytellers and listeners , and have a natural gift for raising money (of course!). What metrics do you use to measure success in major gift fundraising? What questions should I ask when hiring a major gifts officer? How would you move forward?

Gift 52

Gift Interview Question Articulate 52

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 10, 2007

What's the roi? I know of no organization in which the benefits of blogging have been measured. And both can be difficult to measure. See Dan Mcquillan's summary over at Netsquared some pointers and good thoughts on Social Media ROI and Nonprofits. What is the ROI of the Social Web for Nonprofits?

ROI 50

ROI Social Media Media Social 50

TechImpact

JULY 7, 2014

Often citing their ROI is difficult to understand to deliver upon. Ask yourself what processes you want to improve, what department you want to save money in, and what overall purpose of the investment is for. Despite this, many in the nonprofit sector are hesitant to heavily invest in their technology. Step 2: Define Success.

Tech 140

Tech Guide Relationship Authoring 140

Association Analytics

JUNE 2, 2021

Many organizations measure the success of their products by aggregate revenue, engagement numbers, and member feedback. Or, justify if the time and money spent on a particular product contributes to the future health of the organization. Aside from membership, do you know the most valuable products your association offers?

Product 282

Product Associations Measure Analysis 282