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Great reads from around the web on April 23rd

Amy Sample Ward

And much less than that (22%) reported that their organization had ever evaluated Return on Investment (ROI) of technology projects or programs."

Web 114
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How to Succeed With Nonprofit Direct Mail Fundraising

Allegiance Group

Direct mail can benefit your nonprofit in many ways, from connecting with donors in a personal way and yielding a high ROI. Start by mapping the journey your supporters follow when engaging with your organization. Consider incorporating these strategies into your preliminary concepts for the campaign: Leverage storytelling.

Mail 52
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Vote Today for Our #23NTC Sessions!

Forum One

Real-world examples of how nonprofits are already investing more deeply in their advertising budget and seeing valuable ROI. By the end of this session, you’ll have a good sense of a 3-step approach to better understanding how to map and review your organization’s digital ecosystem. The post Vote Today for Our #23NTC Sessions!

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Webinar: Winning the Story Wars

Care2

Join Jonah Sachs, CEO of Free Range Studios and author of Winning the Story Wars: Why Those Who Tell (and Live) the Best Stories Will Rule the Future , and Justin Perkins, Director of Nonprofit Services for Care2, on October 18th at 2PM ET for this interactive webinar on how you must engage in storytelling to get noticed and create a better future.

Story 62
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Things We Like (October 2010)

NTEN

Effective data visualization is the future of nonprofit storytelling. XKCD has finally updated its Map of Online Communities , showing the size of Facebook relative to its smaller brethren. " Artist Jenny Odell used digital cutouts from Google Maps to create some striking images. Read more posts on our blog.

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Women Who Tech Telesummit: Tools Galore Panel

Amy Sample Ward

Prioritize your ROI around the biggest impact, whether that’s raising funds, engaging people, or something else. Google’s Mapping tools include: Google Earth. Google Maps & MyMaps. Google Maps API. The new map galvanized the community because they were able to really understand the impact of the plan.

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How Arts Organizations Are Engaging Community Online

Tech Soup

An interactive map app was also collaboratively created by the community as a social experiment to facilitate user experience. As Meager mentioned, while the return on investment (ROI) of social media is hard to define, the broad exposure social media brings to the arts is well worth the work.

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