Bloomerang

FEBRUARY 13, 2023

Community Brands recently shared donor retention data that reinforced alarming trends that the nonprofit sector has been monitoring for a while. In their survey, they asked nonprofits what their current donor retention rate was: about 60% said they didn’t know and the rest had an average donor retention rate of 45%.

Donor 104

Donor Strategy Retention Help 104

Bloomerang

AUGUST 21, 2023

General guidance for fundraisers Here is general guidance on actions fundraisers can take based on fundraising trends and best practices drawn from the report. Craft personalized thank-you messages and updates to strengthen relationships with donors and enhance donor retention. Your own careful review of the report is encouraged.

Action 75

Action Report Practice Fundraising 75

NetWits

MAY 22, 2012

to learn more about the turn to online fundraising, the need for a multichannel approach and how direct mail is still alive and well. Begin the process of making offline contact and creating personal connection with online donors by sending a piece of direct mail mentioning the online gift, and reiterating the effect it had.

Technique 201

Technique Retention Donor Online 201

Robert Weiner

JANUARY 15, 2015

The original question: My organization is working on a data retention policy and wondering if others have insights to share. I would consider any data valuable when it can be utilized for predictive analytics or to build a case for trends. Not wanting mail? The same topic came up recently on the APRA''s listserve, PRSPCT-L.

Retention 100

Retention Discussion Data Donor 100

Association Analytics

DECEMBER 13, 2023

Consider your average spending year over year or the trend in your retention over a period of time. Just like you need to plan a project for data, you should also be intentional with your plans for data retention. The e-mail addresses, phone numbers and credit card numbers of those members?

Data 169

Data Tips Associations Government 169

sgEngage

DECEMBER 29, 2021

Taking Doctors’ Day Beyond the Direct Mail Appeal by Bo Crader,Blackbaud. Trends in Healthcare Philanthropy Reveal the Need to Focus on Donor Retention by Page Bullington, Blackbaud. Key Findings from the 2021 donorCentrics® Sustainer Summit by Deb Ashmore, Blackbaud.

Blackbaud 81

Blackbaud Guidelines Government Retention 81

Allegiance Group

APRIL 15, 2024

Developing a digital donor acquisition strategy takes a similar approach to direct mail. It starts with a detailed analysis of your donor base, including average gift size, retention rates, and cost per acquired donor. What is the difference between donor acquisition and retention? While different, these concepts are related.

Fund 52

Fund Donor Strategy Search 52

Neon CRM

AUGUST 18, 2023

But, actually, you want to do the opposite: By running a smart, strategic end-of-year giving campaign, you can take advantage of those natural trends and raise even more. For templates you can use to set up a welcome series for new donors and tips for donor retention, check out The Fundraiser’s Guide to Welcome Series.

Campaign 98

Campaign Giving Tips Mail 98

Nonprofit Tech for Good

JUNE 23, 2020

Likely a sign of best practices to come, their donation pages simply ask for credit card information and an email address (not a mailing address) and have an extensive offering of different ways to donate. According to the Global Trends in Giving Report , 33% of donors worldwide give tribute gifts. 3) Launch a Tribute Giving Program.

Practice 339

Practice Online Fundraising Nonprofit 339

NetWits

MAY 31, 2011

Target Analytics, a Blackbaud company, has released the third edition of it’s groundbreaking research into multichannel giving trends among nonprofit organizations. This report continues to be the most significant analysis of online/offline giving trends based on actual data from nonprofits. They get worse over time.

Benchmark 144

Benchmark Internet Report Giving 144

Care2

FEBRUARY 11, 2013

Unfortunately, many nonprofits don't feel like they have the luxury of focusing on fundraising strategies that will bring in long-term results, which has led to low donor retention rates. According to the Fundraising Effectiveness Project, the commercial business customer retention rate is 94%. That is an attrition rate of 59%.

Retention 76

Retention Rate Donor Strategy 76

NetWits

APRIL 19, 2012

Yesterday, Blackbaud released their 2011 Higher Education Fundraising Performance Report that gleaned some pretty positive trends in the Higher Education space. Students and alumni, particularly Gen Y, are not interested in “snail mailing” you a check. Download the report now! . It should be. Make it easy for them to give.

Education 189

Education Report Retention Fundraising 189

Bloomerang

MAY 3, 2021

My last article of this two-part series, “ Nonprofit Giving Trends and Future Fundraising Strategy ,” began a discussion of smart fundraising strategies to take advantage of best practices and current trends. Ask them if they’ll write a brief handwritten note on the next appeal you mail (give them a few sample notes).

Action 128

Action Donor Tips Fundraising 128

Association Analytics

SEPTEMBER 22, 2021

opening mails, visiting the website, starting to earn credits). This will help you Identify trends and see when your members move through their journey from initially joining to being fully connected. At this stage, they typically engage in basic membership activities (e.g.,

Aggregator 169

Aggregator Associations Activities Active 169

Connection Cafe

FEBRUARY 14, 2017

When asked by organizations whether their online fundraising programs should focus on donor acquisition or donor retention, I say, “Yes.”. We can see from the 2016 Luminate Online Benchmark Report that nonprofits are having success in both areas, but that between the two, efforts are skewed toward donor retention.

Retention 37

Retention Donor Online Research 37

Connection Cafe

JULY 23, 2019

Looking to the present and the future, here are four big trends to take notice of to ensure the ongoing success of your membership operation. From hosting special member events to fulfilling membership cards to all related marketing, mailings, and collateral, everything adds up fast! Rising Costs of Membership (and Everything).

Museum 34

Museum Trend Mail Culture 34

Get Fully Funded

OCTOBER 7, 2021

Stay up to date with current advocacy trends. Focus on volunteer retention. Direct mail. Traditional mail does still have a place in advocacy campaigns. While digital marketing is cheaper and allows you to get in touch with supporters faster, direct mail can help supplement your online campaigns.

Advocacy 59

Advocacy Strategy Nonprofit Volunteer 59

Bloomerang

MAY 15, 2023

The data in your CRM can help you raise more money, improve your donor retention, and even attract new supporters to your cause. As you look at your data, you’ll find trends that help you create your journeys and measure the success of those interactions. Were there any trends or timelines you didn’t expect? Who participated?

Data 94

Data Gift Relationship Interaction 94

Qgiv

AUGUST 15, 2023

Fundraisers responded that the strategies most impacted during a period of economic instability were their fundraising events, such as luncheons and galas, followed by direct mail appeals and donations from corporate funders also being affected. Recurring donors also have the highest donor retention rate!

Philanthropy 52

Philanthropy Impact Report Giving 52

Bloomerang

JANUARY 3, 2022

This includes the cost to design, mail, print, and create the appeals, as well as the time that your staff spent working on the campaign. This will help you understand donor trends, such as if you reached a new audience, if the average gift amount increased, etc. . Retention rate of last year’s campaign donors . Total revenue.

Evaluation 111

Evaluation Metrics Campaign Fundraising 111

Bloomerang

JULY 5, 2021

Do you know what your retention rates are or how to increase donor loyalty? The sorry state of donor retention has been a topic of discussion for at least the past decade, since the Fundraising Effectiveness Project Report began collecting data. Yet too many nonprofits still don’t prioritize donor retention strategies. .

Donor 141

Donor Strategy Retention Relationship 141

NetWits

DECEMBER 28, 2010

Back in January of 2008 he told us (the non-profit sector) that we should be looking to use the internet in new and innovative ways to build community and engage our supporters because direct mail, although still a huge revenue source, was beginning to show signs of fatigue. First Year Donor Retention is 29.3%.

Profit 264

Profit Business Stats Statistics 264

Qgiv

AUGUST 18, 2023

Fundraisers responded that the strategies most impacted during a period of economic instability were their fundraising events, such as luncheons and galas, followed by direct mail appeals and donations from corporate funders also being affected. Recurring donors also have the highest donor retention rate!

Philanthropy 52

Philanthropy Impact Report Giving 52

sgEngage

APRIL 10, 2023

For example, if you discover your donor retention rate is falling, you can focus on donor stewardship in the months leading up to Giving Tuesday to boost retention. Or, you may notice your donor base is trending toward a certain demographic, such as younger donors.

Demographics 73

Demographics Retention Donor Research 73

Bloomerang

MAY 31, 2022

That’s because all nonprofits have similar goals, including connecting with more donors, boosting their donor retention rates, and developing strategic, sustainable partnerships with other organizations. Donor stewardship helps you boost your donor retention rate , helping you earn much more over time. Major gifts. Online fundraising.

Strategy 104

Strategy Develop Fundraising Nonprofit 104

EveryAction

SEPTEMBER 2, 2022

Mobile messaging is a useful part of a multi-channel fundraising and engagement strategy , given the state of email and direct mail. The direct mail fundraising landscape is also complicated, given supply chain shortages and increasing costs. However, 90 percent of text messages are read within only three minutes of being received.

Mobile 130

Mobile Digital Fundraising Advocacy 130

Greater Giving

JULY 18, 2023

Respect their preferences by understanding if they prefer email, direct mail, phone calls, or social media outreach. Use your mailing list effectively. Put a note in supporters’ records indicating if they’re included in a mailing or email list. Looking at your data, identify trends in donors’ past giving history.

Data 98

Data Donor History Demographics 98

BoardAssist

MAY 10, 2016

What are the trends that are going to impact your nonprofit in 2016? Top 10 Fundraising Trends and Predictions for 2016. Here is the first place to start — by tackling your donor retention. The trends are undeniable. See Kivi’s Nonprofit Communications Trends Report. This trend is gathering strength.

Trend 40

Trend Fundraising Philanthropy Social Media 40

CauseVox

NOVEMBER 19, 2021

Now, you can access: All 16 curated, impact-filled sessions covering topics like direct mail, email marketing, digital fundraising, social strategy, year-end planning tips, retention + more. Leverage Direct Mail To Encourage Donors To Give This Year-End. Develop A Comprehensive Email Strategy For Your Year-End Campaign!

Resource 89

Resource Fundraising Template Mail 89

Saleforce Nonprofit

APRIL 6, 2022

The 4th edition of the Salesforce.org Nonprofit Trends Report highlighted the positive impact nonprofits have experienced from investment in new payment methods, technologies, and skills. Effective digital fundraising requires tech support to drive income growth, insights, and retention. Many tried new things….but About the Author.

Change 75

Change Marketing Fundraising Stream 75

Bloomerang

MAY 10, 2022

We’ll explore: How does donor stewardship impact donor retention? How does donor stewardship impact donor retention? Your donor retention rate measures how many donors continue to give to your organization over time. Your donor retention rate measures how many donors continue to give to your organization over time.

Relationship 95

Relationship Donor Build Tips 95

Qgiv

OCTOBER 21, 2021

Reports generated around donor engagement can measure campaign involvement, giving history, and other trends that can help guide your strategic processes. Through the power of data, your nonprofit can increase retention of donors and diversify the donor pool. Which campaign strategies generate the most donations?

Data 69

Data Metrics Nonprofit Analysis 69

Connection Cafe

FEBRUARY 17, 2014

Nonprofit statistics covering fundraising, charitable giving, online giving, social media, mobile, donor retention, email marketing, stewardship, donor research, charitable organizations, donor trends, direct mail, giving, and other key not-for-profit charitable giving metrics and benchmarks.

Statistics 55

Statistics North America Benchmark Retention 55

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 11, 2012

Over the past few months I’ve been asked a lot of questions about giving trends: What explains the flat trend in overall fundraising? The data shows a troubling trend in the nonprofit sector: Donor populations have been shrinking for the past five years and revenue per donor has been flat. .” A Fundraising Cliff?

Data 118

Data Hurricane Fundraising Disaster 118

Top Nonprofits

OCTOBER 27, 2021

She created the Monthly Donor Road Map and several e-books to include the Top 7 Questions about Monthly Giving , the Monthly Donor Retention Play-Book , and more. She regularly presents in person and virtually on appeals, direct mail and monthly giving. 4 Trends To Expect For Spring 2021 Fundraising Campaigns. Recent Posts.

Giving 110

Giving Massachusetts Gift Donor 110

Pamela Grow

OCTOBER 30, 2023

To take advantage of this trend toward recurring giving, your nonprofit will need to look inward at its donor data. Reference data from past email marketing, social media, and direct mail campaigns to see what percentage of donors responded to and/or converted because of your communications.

Analytics 52

Analytics Data Giving Metrics 52

Whole Whale

SEPTEMBER 8, 2023

For example, if a mailed appeal with a matching gift incentive consistently outperforms others, keep using that format. Or if a certain donation thank-you gift reliably increases donor retention, offer it in campaign after campaign. Sending a recurring newsletter or print mailing to engage supporters. Lean into what works.

Lesson 59

Lesson Fundraising Digital Test 59