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List of Donor Wealth and Lead Tracking Software

Whole Whale

Lead tracking software is common in the business-to-business (B2B) world where sales teams need to know the when/where/who of companies checking out their online resources. The ability of these tools to connect web behavior, third-party data, and CRM integrations ensure these tools pay for themselves when used correctly.

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Maximizing Nonprofit Fundraising with Google Analytics 4

Allegiance Group

It’s critical to actively track and measure your website traffic against your goals. Making the switch is vital — if you’re still using the old version, your data is no longer being tracked. Event-Based Tracking: Where the previous version was session-based, GA4 is event-based. leads) it’s bringing in.

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Build a Marketing Dream Team—Welcome AI

.orgSource

Jane and Amy shared insights about the opportunities and challenges of integrating AI into marketing programs. Keyword research—Find relevant keywords and track their performance over time. Backlink analysis—Identify high-quality links to other websites that increase your site’s authority and its position in the search.

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How to: Microsoft Clarity for Nonprofits (and why you should)

Whole Whale

Session Recordings allow you to observe how users navigate your site, offering a window into their preferences and pain points. Organizations need to sign up for an account and install a tracking code on their website. It offers a wide range of features and reports, but it can be more complex to learn and use than Microsoft Clarity.

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Five reasons you need text-to-give technology at your association

Nimble AMS

Pew Research Center reports that 97% of Americans now own a cell phone, with 80% of respondents texting. They won’t need to go to your association page and navigate to the donation site. Text-to-give is coming to Nimble AMS with the GiveSmart Fundraise integration! Sending a text is user-friendly and quick.

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5 New Google Analytics Statistics For Nonprofits

TechImpact

Or have you ever wondered how many visitors arrive to your site from Twitter vs Facebook. Try using your audience personas you developed as guidelines for what different demographics you want to track and report on. Distinguish patterns the way users flow, or navigate, through your site. Take advantage of site speed.

Analytics 223
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Your Guide to Social Media Advertising for Nonprofits

Media Cause

If your campaign is focused on reaching multiple audiences, you can adjust your messaging and creative to each segment on each channel, creating a strong, holistic paid strategy that shines a spotlight on your campaigns in a more integrated way. 5000 Voices. campaign.