Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 24, 2012

We’ll also share some some tips and frameworks for measuring engagement to improve relationships with your organization’s stakeholders. Today’s nonprofit donors, volunteers, and fans are living a complex world, have busy lives and probably receive more messages and information than they can deal with.

Measure 98

Measure NTEN Social Media Metrics 98

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 29, 2013

Last week, I was lucky enough to be invited to participate in a meeting organized by the Robert Wood Johnson Foundation called “ Advancing Social Media Measurement for Foundations.” Our foundation is viewed a valuable information source. Our foundation is viewed as transparent.

Measure 101

Measure Social Media Foundation Reflection 101

Beth's Blog: How Nonprofits Can Use Social Media

MAY 27, 2015

Methods and Metrics for Assessing Civic Tech, Guest post by Anne Whatley, Network Impact. Designers of these civic tech platforms and apps are already measuring results, such as the number of users, and are very familiar with tools like Google Analytics. Hone in on your true scope of influence.

Metrics 50

Metrics Method Tech Government 50

Candid

NOVEMBER 8, 2022

I decided to conduct two studies with my colleagues to get to answer this question. Then we used a random number generator to select which of those records would be pulled into our nonprofit mission statement studies’ sample. . from 2016–2018 and added a number of financial metrics to the spreadsheet. For our first project,?

Donation 131

Donation Language Homeless Statistics 131

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 27, 2010

I have been thinking a lot about actionable social media measurement strategies that are fit and trim and light on their feet! Inspired by the Measure Everything: Is Your Nonprofit Facebook Page Worth It? , You should also be thinking about what to measure and an efficient method for collecting that data before you begin.

Social Media 113

Social Media Measure Action Media 113

Beth's Blog: How Nonprofits Can Use Social Media

MAY 2, 2011

Benchmarking is the process of comparing your organization’s practices and results with a group of peer organizations. It can be an informal study and fairly simple to do. You identify a list of similar organizations and collect specific metrics to compare. Benchmarking Study by Devon Smith.

Benchmark 96

Benchmark Social Media Measure Results 96

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 11, 2011

The panel featured some previews from a recent research study “ How Strong Is Your Social Net? The panel also featured, Mary Beth Smith, from the SF Ballet, who share her organization’s experience integrating social media into marketing strategies since 2007. The panel was on social media, adoption, and measurement.

Metrics 96

Metrics Facebook Data Measure 96

Pamela Grow

OCTOBER 30, 2023

According to the latest M+R Benchmarks Study , monthly giving increased by 11% in 2022, making up 28% of all online revenue. Before you begin any project involving data analysis, start by clearly outlining your goal so you know which metrics to analyze. First, we’ll cover how to determine your goals for your monthly giving program.

Analytics 52

Analytics Data Giving Metrics 52

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 3, 2010

The Zoetica Salon is a free online space for peer knowledge sharing, but we hope to distinguish it from the informal knowledge sharing that happens daily on the web or behind pay walls. While people are asking questions and sharing resources not related to the monthly theme (this month is measurement), quite a few are.

Measure 101

Measure Social Media Media Benchmark 101

Nonprofits Source

APRIL 3, 2024

Understand Digital Engagement Metrics Before you launch your digital recruitment marketing campaign, you need to understand how digital engagement works so you can fine-tune your strategies accordingly. Stay aligned on what success means for your campaign by tracking and sharing engagement metrics with them.

Organization 52

Organization Online Influence Metrics 52

Bloomerang

DECEMBER 1, 2021

I recently presented two academic research papers as part of my graduate studies. Then we recorded key metrics from their IRS Form 990s from 2016-2018. We then ran the following studies using this data. Study 1: How sad is your mission statement? Study 2: Who do nonprofits serve?

Analysis 131

Analysis Language Research Statistics 131

Beth's Blog: How Nonprofits Can Use Social Media

MARCH 15, 2013

This post summarizes the sessions I facilitated or participated in related to “ Measuring the Networked Nonprofit ,” which included a book signing, panel discussion in the Beacon Lounge , and a workshop with co-author KD Paine. Getting All Departments To Become Data Informed – Make It Fun.

Measure 98

Measure Data Facilitation Teen 98

Nonprofits Source

MAY 15, 2024

Studies show that people spend an average of almost eight and a half hours interacting with digital media per day. Your CRM, or customer relationship management system, stores and organizes information about your existing customers. These measurements should align with your campaign’s goals. Perform market research.

Map 52

Map Digital Business Marketing 52

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 31, 2010

The Zoetica Salon is a free online space for informal peer learning about nonprofits and social media. It is a place to share resources and ask and answer questions. This month’s theme was measurement – here’s a summary of the month’s learnings: Measurement Approaches. Measurement Challenges.

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Summary Social Media Measure Media 94

Saleforce Nonprofit

JULY 22, 2021

Often, nonprofits react to funders’ requirements regarding what to measure, though it can be difficult to obtain funding for impact measurement. Impact Management Services worked with Mobile Pathways , an early-stage nonprofit focused on providing legal information to migrants via mobile technology. Mexico border.

Impact 120

Impact Management Organization Evaluation 120

Beth's Blog: How Nonprofits Can Use Social Media

JUNE 14, 2011

Yesterday, I blogged about the &# Valid Metrics Framework &# from the AMEC that provides a suggested guide post for selecting the right metrics to measure social media in the context of an integrated communications campaign. . Source: HBR = Branding in a Digital Age. Source: Branding in a Digital Age - HBR.

Measure 103

Measure Storytelling Metrics Phase 103

Achieve

JUNE 1, 2023

But donors can reveal just as much information about their motivations and interests through their unspoken actions. Analyze your online giving trends and engagement metrics. Assess metrics such as your email open rate or online donation rate to measure your success. Review your donor demographics.

Donation 52

Donation Donor Giving Demographics 52

Bloomerang

NOVEMBER 12, 2021

They want us to invest in digital analytics tools to measure our efforts, but I’m not really sure what this will tell us. In fact, a study by Salesforce found the number one most valuable metric of success for service organizations is customer satisfaction. How are you measuring if you’re meeting or exceeding them?

Analytics 112

Analytics Digital Tools Measure 112

Care2

SEPTEMBER 30, 2014

The study looked at the flow of donation pages on each of the nonprofits websites as well as email appeals, follow up emails, etc. You need this information to tailor appeals to different segments of your list. Marketing Research Metrics Nonprofit Benchmark Studies Online Fundraising' Here are some of the key findings.

Studies 78

Studies Online Fundraising Nonprofit 78

Get Fully Funded

MAY 9, 2022

How are you measuring your success? What can you do to improve the metrics that matter? Create SMART goals for your marketing activities so you know where you are going and what you need to measure. Put all your goals on paper and include every metric you need to measure to meet the goals in your fundraising plan.

Marketing 69

Marketing Guide Metrics Nonprofit 69

TechImpact

FEBRUARY 11, 2014

You’ve been told over and over the more information you have on your donors, the better. Well, according to a recent study conducted by Blackbaud and nfpSynergy of 338 nonprofit organizations in the United Kingdom, many nonprofits are “drowning in data” and are unable to fully utilize all the data they’ve collected with their CRM.

United Kingdom 194

United Kingdom Data Donor Strategy 194

NetWits

APRIL 2, 2013

In a couple of weeks, the 2013 Blackbaud Online Marketing Benchmark Study will be released (previously the Convio Online Marketing Benchmark Study ). The annual report informs how organizations measure impact relative to their peers. However, the benchmark study is a tool, and like any tool, it depends on how it’s used.

Rate 139

Rate San Diego Open Benchmark 139

Beth's Blog: How Nonprofits Can Use Social Media

JULY 28, 2011

Living Case Studies: Social Media and Sustainable Agriculture. As part of my work this year as Visiting Scholar at the David and Lucile Packard Foundation, I’m designing and delivering peer training sessions for grantees all around the theme of social media, learning, and measurement. Living Case Study.

Case Study 98

Case Study Social Media Studies Integration 98

Care2

NOVEMBER 30, 2012

If you have not read Beth Kanter and KD Paine's awesome new book Measuring the Networked Nonprofit , then you must check out Care2's webinar on December 4th at 2PM ET led by Beth, Ashley Boyd of MomsRising, and Ryann Miller of Care2. What it means to be data-informed. The 7 steps of measurement. The 7 steps of measurement.

Measure 65

Measure Network Empowerment United States 65

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 7, 2013

The study aimed to get the nonprofit perspective on these two important questions: How important do nonprofits believe performance assessment is to demonstrating impact? The event is sold out, but they are live-streaming it ) They are crowdsourcing questions for the conversation here.

Data 111

Data Measure Sample Seattle 111

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 12, 2009

Photo by Monster Today is Information Overload Awareness Day. The purpose is to call attention to the problem of Information Overload, how it impacts both individuals and organizations, and what can be done to lessen its impact. Take my information overload quiz. Mapping Strategy to Metrics, Benchmarking, and ROI.

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Awareness Tips Social Media RSS 100

Qgiv

APRIL 9, 2024

You can use LinkedIn to connect with potential corporate partners, recruit volunteers, and share professional content like reports, case studies, or success stories. YouTube YouTube offers a platform for longer-form video content, which is great for sharing more in-depth stories, case studies, and event recordings.

Social Media 52

Social Media Media Guide Social 52

NTEN

JUNE 22, 2010

Since the release of the 2010 eNonprofit Benchmarks Study , we know many of you have been hard at work looking at how your programs measure up against industry benchmarks. But the Benchmarks Study is really meant to help you think (or rethink!) Source Everything ! Let's say you want to track your email fundraising open rate.

Metrics 55

Metrics Benchmark Rate Newsletter 55

The NonProfit Times

MAY 23, 2024

Nearly half (48%) of donors cited email as their preferred giving channel ahead of social media, text messaging, direct mail, and phone calls in a study published last year by fundraising platform Neon One in Chicago. Fundraisers have other metrics available. Any number of variables can influence these metrics.

Test 52

Test email Spam United States 52

Bloomerang

MAY 31, 2022

Studies show that 88% of total dollars raised come from only 12% of donors —these are your major donors. Your marketing plan allows you to connect with a wider audience and inform them of involvement opportunities. Also, review your fundraising metrics and data from previous campaigns. Email marketing software.

Strategy 106

Strategy Develop Fundraising Nonprofit 106

EveryAction

AUGUST 11, 2016

Email deliverability is relatively easy to understand - it’s a measure of the success of email arriving in inboxes rather than, say, a junk folder. What email deliverability isn’t is a metric that enough nonprofit fundraisers look at to determine the efficacy of their email programs. Email service providers like Google and Yahoo!,

email 100

email Spam Money Fundraising 100

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 26, 2013

The process of linking results to key performance indicators and associated metrics it is like hooking up a big TV. I really like the 7 steps of measurement for their simple elegance and how they can be used to measure social media or anything for that matter. What are your measurable objectives?

Results 97

Results Metrics Measure Associations 97

Tech Soup

MAY 30, 2013

The 2013 Online Marketing Benchmark Study. Don't miss our most popular webinar series of the year, where we'll reveal the results of the 2013 Blackbaud Online Marketing Benchmark Study. We'll highlight key online trends to help you measure success and identify what you can be doing better to help you reach your mission.

Benchmark 40

Benchmark Studies Marketing Online 40

Forum One

JULY 13, 2022

The online platform provides metrics on over 40 measures of health and drivers of health for over 750 cities across the U.S. This kind of storytelling product can drive attention and traffic, serving as a reminder to audiences of the useful information on the Dashboard. Develop a strategy for data storytelling.

Story 66

Story Data Storytelling Lesson 66

Connection Cafe

MARCH 3, 2020

Just last year, MIT’s Center for Information Systems Research released a study that showed exactly how much companies in the commercial sector benefit from having a tech-savvy board. In fact, companies with digitally literate board members significantly outperformed their peers on key metrics. Not all metrics are KPIs.

Goal 45

Goal Data Metrics Hype 45

Beth's Blog: How Nonprofits Can Use Social Media

MARCH 4, 2013

Note from Beth: You need a identify a measurable goal for your integrated social media strategy that can be linked to your organization’s overall results and pick a data point or KPI that you will collect along the way to measure success. Flickr Photo by Kevlar. Take this example comparing nonprofits performance in pinerest.

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Benchmark Social Media Global Project 103

Neon CRM

AUGUST 18, 2023

Measurable: Ensure your goal is measurable to track progress and success. This might include reaching a certain fundraising amount or achieving specific metrics like email open rates or donation page conversions. Be sure to include a few engagement and growth goals for your organization.

Guide 52

Guide Fundraising Mail Metrics 52