How to Use UTMs to Leverage Donor Acquisition for Your Nonprofit
Nonprofit Tech for Good
MAY 13, 2022
How each traffic source is influencing sign ups for your peer-to-peer campaign. They simply refer to tags that can be added to any URL. The breakdown of campaign/source/term/medium used as UTM parameters is a tried and tested structure for understanding acquisition. How many donations each marketing initiative is getting you.
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