Quick bites: 2021 End-of-Year Fundraising
M+R
JANUARY 11, 2022
In 2020, some sectors — like hunger and poverty — experienced huge spikes in giving. Paid search advertising — paying to place a direct link at the top of Google or Bing search results — was a success story this year, with many groups reporting this as the top performing channel, driving exceptional performance YoY. In 2021, same.
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