Headline Measure Metrics Track 
Candid
MAY 10, 2023
Next, define your goals by considering how you’ll track, measure, and evaluate its performance. Be sure to make your campaign’s goals specific, measurable, achievable, relevant, and time-bound ( SMART goals ). Finally, conduct weekly, monthly, or quarterly touchpoints with your team members to ensure things stay on track.
Beth's Blog: How Nonprofits Can Use Social Media
SEPTEMBER 15, 2011
Yesterday, I had the pleasure of hearing Chip Giller from grist.org give a talk at the Packard Foundation about their social media strategy and how they used measurement. The talk was so insightful that I’m sharing what I learned. Say Giller, “Our whole team reviews Google Analytics, like sipping fine wine.” Source: grist.
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Whole Whale
SEPTEMBER 8, 2023
This engineering insight became his headline: “At 60 miles an hour the loudest noise in a Rolls-Royce comes from the electric clock.” Key Takeaway #5: Measure Participation Ogilvy had a client who was launching expensive prestige advertising campaigns that received lots of industry acclaim and creative awards.
Saleforce Nonprofit
AUGUST 5, 2022
You’ll find it sprinkled throughout your social media feed and making headlines at the Cannes Lions International Festival of Creativity. Purpose-Driven Companies use a Purpose Mindset to Advance Measurable Goals. Stand-out companies set measurable goals to put their business strategy and purpose statement into action.
Beth's Blog: How Nonprofits Can Use Social Media
JANUARY 11, 2012
Measure Networked Nonprofit. The art of writing good teaser headlines is critical to getting more interaction. Once you have the discipline in place of setting up an editorial calendar, measuring it, and generating insights about what resonates with your audience, you might wonder – what’s next?
Eric Jacobsen Blog
FEBRUARY 14, 2011
Here are eight tips for leaders new to blogging or for leaders who want to ensure their company's Blog is the most effective it can be: Use keywords for your business in your Blog posting headlines. Use free metrics and analytical tools to measure which of your postings are best read and shared. Keep your Blog postings short.
Connection Cafe
APRIL 29, 2014
After college, I was determined to find a career that would help me avoid numbers, measurements and calculations at all cost. Today, your job is much more focused on the percentage point in converting potential supporters into long term donors than being focused on the color of the new logo or the catchy headline. Do some science.
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