article thumbnail

Equitable and Inclusive Messaging: Retaining Donors in a New Age of Storytelling

Qgiv

As new thinking continues to emerge and donor positioning shifts, ethical storytelling is evolving, and a new messaging strategy, called strength-based messaging , has emerged. The images you employ and the stories you tell paint a complete messaging composition. Listen to the TrueSense webcast: Ethical Storytelling in Fundraising.

article thumbnail

The Evolution of the Salesforce.org Brand

Saleforce Nonprofit

To achieve this, we’re expanding our storytelling focus to spotlight more stories of our community, and to share the work of our constituents all over the world in compelling ways. Learn more about our new brand guidelines Opens new window. More than 50,000 organizations and institutions rely on our tools to power their purpose.

professionals

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Top 10 Sources for Free Images

Tech Soup

There are more places than ever to get free images that are entirely OK for you to use for your communications. Here are 10 sources for images you can freely use on your website or other communications channels. Where to Find Free Images. Google Advanced Image Search lets you filter your search by usage rights.

Images 36
article thumbnail

Can I Use That Image for My Website or Newsletter?

Tech Soup

But what are the rules and where can you get good public domain or Creative Commons images to spice up your website? With the rise of visual social media (like Pinterest and Instagram), a clear trend in digital communications is more images and fewer words — even if you are communicating through your website or an email newsletter.

Images 36
article thumbnail

5 Ways to Use Data Storytelling for Advocacy

Tech Soup

And data storytelling is at the forefront of such initiatives. At first thought, data and storytelling sound like an odd mix. "Data" sounds dry, while storytelling weaves narratives aimed at appealing to people's emotions. Online Guidelines and Handbook. Images: Silk. Creating a Searchable Database.

article thumbnail

4 Tips for Marketing Your Animal-Related Nonprofit

Nonprofits Source

This document should include a comprehensive overview of your nonprofit’s logo, color palette, and typography, as well as define your brand’s tone of voice and other writing style guidelines. Provide them with the necessary resources, such as information, images, and videos , to create compelling content.

article thumbnail

How to Optimize Content for SEO Across Channels

Media Cause

If you don’t already have them, create brand guidelines to show how you communicate to your supporters. A few best practices and tips for social: Think about more than just the image or video itself—in your area of expertise, what questions are you answering or value are you providing for the viewer? . Getting Set Up for Success.

Content 52