The Fundraising Authority

DECEMBER 10, 2022

Other times, we talk to our donors through newsletters, e-mails and snail mail letters. The second type of storytelling that your non-profit will engage in, and our focus for this article, is telling the stories of the individual people and groups that are involved with your organization.

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Nonprofit Tech for Good

AUGUST 6, 2023

Traditional methods, like direct mail, are still important for reaching older or less tech-oriented supporters. 3) Segmentation Segmentation is the process of categorizing current and prospective donors into distinct groups based on specific criteria to deliver targeted email campaigns.

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Nonprofit Tech for Good

AUGUST 4, 2023

However, it’s important to keep in mind that members of Gen X and elder Millennials are rapidly increasing their giving, and younger donors like Gen Z are forming their preferences for giving as we speak. 1) The Silent Generation (1925-1945) 88% give to charity, donating an annual average of $1,367 across 6.2 organizations** 11.8%

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Nonprofit Tech for Good

SEPTEMBER 16, 2021

By Rosie Powers , a Strategist at Mission Minded —a branding firm that works exclusively with nonprofits, foundations, and independent schools. As summer fades into fall, end-of-year fundraising season is top-of-mind for nonprofits. Are there any key, timely motivations that you can hone in on to engage these groups?

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Nonprofit Tech for Good

MAY 8, 2023

Your organization likely relies on direct mail, emails, social media, and even phone calls to get the word out about your organization’s work and solicit support for your mission. 3) Multi-channel communication keeps you top of mind The average American sees 4,000-10,000 ads per day ! The sky’s the limit!

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Nonprofit Tech for Good

APRIL 3, 2022

The list created by Sean Kosofsky of Mind the Gap Consulting can be used by an executive director, board chair, or any individual board member to consider their contribution to your organization’s financial health. Research the steps needed to create a direct mail fundraising program (e.g. your neighbors. your family members.

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EveryAction

JULY 31, 2023

Needless to say, if you’re a fundraiser, meeting your organization’s fundraising goal is top of mind in the fall and winter. Millions of donors qualify for matching gifts, but the vast majority of this group ( an estimated 78% ) are unaware of the opportunity. Try these proven tips and tricks to yield impactful results!

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Neon CRM

MAY 16, 2024

Lapsed donors are a valuable group of supporters. There are many opportunities to reconnect with this group of supporters—but how can you persuade a lapsed donor to give again? That group is your lapsed donor segment. When was the last time you wrote a lapsed donor letter? Let’s explore how to write one.

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Bloomerang

MARCH 13, 2023

After six months they showed a 42% increase in online revenue from the group receiving the cultivation series. Provided you’re offering up content that’s relevant, useful, hopeful, and inspiring , mail as often as you can afford to do so (taking into account both human and financial resources). More is more.

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The Fundraising Authority

DECEMBER 24, 2020

An astute reader e-mailed me after the article was published to remind me that I forgot one important piece of the puzzle: stewarding donors after they give. Using newsletters, e-mails , videos, podcasts, websites, non-ask events , etc. Have you held a donor roundtable or formed a donor mastermind group? Engage them.

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sgEngage

MARCH 22, 2022

But first, let’s compare how the major communication channels of direct mail versus digital communications play a role in donor retention. Direct Mail versus Digital Communications . A prevailing myth in the nonprofit sector is that traditional mail has been phased out by the internet. Tip #1: Personalize all appeals .

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Whole Whale

AUGUST 25, 2021

Whether you’re a nonprofit leader or nonprofit curious, there are some key numbers to keep in mind related to nonprofits, giving, and the growing giving landscape. Mail stats. Direct mail response rate (to house): 4% Postage per letter: $0.49. Direct mail response rate (to house): 4% Postage per letter: $0.49. Mail stats.

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Bloomerang

OCTOBER 6, 2021

Over the days immediately following a disaster like this storm, keep in mind that even if donors, volunteers, and colleagues have safely left the area, they’re still consumed with what is going on back home. Suppress mailings and emails—especially solicitations. Please practice patience and give grace when checking in.

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Get Fully Funded

MARCH 16, 2021

Direct mail is a valuable fundraising strategy, but figuring out how to send a nonprofit appeal can be confusing. You’re just mailing a letter asking for a donation, right? If you’re a beginner at mailing fundraising appeals , it’s really important that you understand the strategy and psychology behind what makes a good letter.

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Bloomerang

FEBRUARY 13, 2023

As a fundraising trainer/consultant who’s had the privilege of working with a wide range of nonprofits and a diverse group of professional and volunteer nonprofit leaders, I want to highlight ten pragmatic ways that nonprofit leaders can more effectively keep donors happy and even increase the gifts that fuel their missions.

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Bloomerang

MARCH 13, 2023

After six months they showed a 42% increase in online revenue from the group receiving the cultivation series. Provided you’re offering up content that’s relevant, useful, hopeful, and inspiring , mail as often as you can afford to do so (taking into account both human and financial resources). More is more.

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Pamela Grow

MARCH 6, 2024

Blogs Veritus Group. My own site, where I regularly publish the best examples in nonprofit storytelling and donor communications (including both email and direct mail). Mark Phillips One of the most brilliant minds in individual giving today, Mark always cuts to the heart of the matter. Talk about no BS. Mark Philips.

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Allegiance Group

APRIL 15, 2024

Developing a digital donor acquisition strategy takes a similar approach to direct mail. Consider the full funnel: Ensure that your ad plan addresses each stage of the donor journey, keeping in mind the importance of specific messaging, targeting and KPIs for each stage. Share consistent and compelling messages.

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Candid

SEPTEMBER 27, 2023

Dive into this classic to set yourself up for success with its proven approaches for compelling direct mail or online fundraising appeals. Help donors find and give to your cause online Fifty-five percent of people who interact with a nonprofit on social media take action, and of this group, 59% consider donating money as a result.

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sgEngage

OCTOBER 17, 2023

You can also take the opportunity to segment your donor base into groups so you can tailor your end-of-year appeals to be most effective. Make sure you contact top donors who haven’t given yet this year to ensure you are top of mind as they plan their year-end giving. The same goes for employer matching gift programs.

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Allegiance Group

JUNE 13, 2024

Like your goals, you can refer to these personas throughout the campaign to confirm that each marketing decision resonates with your core group of supporters. As you plan your campaign, keep each of the three pillars in mind: The market. Cohesion across your team. Google Ads ), and understanding tracked data.

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CauseVox

MARCH 1, 2024

And for Oatly, that is on purpose; I am exactly the customer they have in mind. Communication Preferences: Which groups of donors like to be communicated with via email, social media, direct mail, or phone calls? So maybe you only need to mail 500 rather than 5,000 printed donation forms every year. For me, it’s Oatly.

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Greater Giving

JULY 18, 2023

Respect their preferences by understanding if they prefer email, direct mail, phone calls, or social media outreach. Use your mailing list effectively. Put a note in supporters’ records indicating if they’re included in a mailing or email list. Group donors based on wealth indicators. Segment donors based on capacity.

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sgEngage

FEBRUARY 17, 2023

“The major gift classification created these unintended consequences of certain people feeling like they were the uber-in group and other people feeling like they were the less-than outgroup,” she said. Keep Compliance in Mind Understand U.S. It’s worth spending some time here, because segmented campaigns get 14% more opens.

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Qgiv

APRIL 22, 2024

On the other hand, outbound marketing is usually a nonprofit advertising approach that focuses on communication channels such as: Google Ads, social media ads, commercials, mail campaigns, and other paid marketing. Direct mail often provides a more personal touch that may be missing in online communications.

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Nonprofits Source

SEPTEMBER 27, 2023

Whether you’re part of an animal shelter, wildlife conservation organization, or advocacy group, these insights will help you navigate the ever-evolving world of nonprofit marketing. Direct mail: For a more traditional approach, send fundraising flyers , event invitations, and thank-you notes to members of the community through the mail.

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Marketing Tips Influence Nonprofit 52

Allegiance Group

JUNE 7, 2023

3 FAQs How Marketing Can Increase Donations Let’s get started by walking through the different people and groups you’ll ask for donations to your nonprofit. Contact Us 3 Individuals and Organizations to Ask for Donations When asking for donations, it’s key to tailor your asks to the person or group you are asking. Send thank-you gifts.

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sgEngage

FEBRUARY 18, 2023

The major gift classification created these unintended consequences of certain people feeling like they were the uber-in group and other people feeling like they were the less-than outgroup,” she said. Keep Compliance in Mind Understand U.S. It’s worth spending some time here, because segmented campaigns get 14% more opens.

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email Communication Effective Fundraising 73

Bloomerang

JANUARY 13, 2022

Before you get overwhelmed at that thought, keep in mind that these additional communications don’t need to be complex. You can even send a postcard in the mail with the same copy as your social media post. Get your CEO to record a thank you video that you can send via email, put on your website, and share on social media.

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The Modern Nonprofit

APRIL 18, 2023

Gather new data directly from your target audience This can be collected through methods such as surveys, interviews, and focus groups. Assign descriptive labels Assign descriptive labels to each segment to help your team easily understand and remember the characteristics of each group.

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sgEngage

MARCH 8, 2022

Keep your Giving Day top-of-mind year-round. Position early giving as a benefit of membership in a special group like a recognition society or a milestone reunion. Start with a direct mail campaign during your quiet phase to special groups. A successful Giving Day requires detailed planning upfront.

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Bloomerang

AUGUST 7, 2023

Keep in mind, however, that what’s small for Bill Gates may be major for “Bill Generous.” If they made an offline gift, mail a personalized thank you letter within 48 hours. Some organizations send this to their entire mailing list annually or biannually. This can be any dollar amount. Send a donor engagement survey.

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sgEngage

MARCH 29, 2021

However, for some organizations, their understanding ends there— occasionally, they receive a check from Facebook fundraising in the mail, but the specifics are more opaque. It can take multiple months and payments will be sent via mail unless you choose to register directly with the DAF in which case payments will be sent via direct deposit.

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Network for Good

SEPTEMBER 7, 2020

Come up with a name – Large nonprofit organizations often include an ask for monthly gifts in their appeals and brand this request by inviting the reader to join an official group, such as charity:water’s The Spring monthly giving club. Check out our suggestions below: Welcome Kit – Want to say thank you with direct mail?

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Qgiv

AUGUST 9, 2023

A personalized message helps donors feel seen and appreciated as individuals within your larger recurring donor group. Your recurring donors are a natural group to ask for feedback because they have a strong passion for your mission and are more likely to respond to your request. Day 2: Call the donor to say thank you.

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Qgiv

OCTOBER 15, 2021

Ryan loves working in small groups and has been in fundraising since his career started in 2002. New donors are found through special events, acquisition mailings, and online giving or peer-to-peer campaigns. In 2016, he received the CFRE designation. And rightly so. New donors pump life and momentum into a fundraising program.

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Bloomerang

AUGUST 28, 2023

Bloomerang gives users access to a dashboard that actively tracks your retention rate to keep it top of mind for your entire team. Use the data in your donor profiles to create donor segments, which are groups of donors who share similar characteristics. Be sure your nonprofit CRM can create both: Letters and mailings.

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