Museum 2.0

NOVEMBER 16, 2010

How do you find your way around a multi-faceted museum? I spent some time playing with this question last week at the Milwaukee Art Museum, a large general museum that is moving toward redesign of the permanent galleries. People who didn't want to do it saw it as a test. Test out a "by visitors for visitors" version.

Experiment 44

Experiment Lesson Learning Museum 44

Museum 2.0

SEPTEMBER 20, 2010

Audience segmentation and research has become a hot topic in museums, especially when it comes to crafting appealing offerings that are customized to different kinds of visitors. I sat down with Kristen Denner, Director of Membership and Annual Fund, to learn more about the program's development and the museum's goals for its future.

Interview 46

Interview Director Museum Arts 46

Museum 2.0

DECEMBER 11, 2007

This is not an analytical post (primarily); it's an announcement and invitation to join the new project I've been working on with The Tech Museum of Innovation in San Jose, CA. But this is not just for The Tech; our grant mandates that this project be a service to the museum community at large. A contractor, Involve Inc.,

Museum 20

Museum Virtual Tech Second Life 20

Museum 2.0

JUNE 9, 2009

Yesterday, I enjoyed three hours of graduate students' presentations of social media plans for museums in the Pacific Northwest. There are three parts: the institution or initiative's content and audience goals, the institution's assets, and the project concept that will match goals to resources in an achievable way.

Social Media 43

Social Media Develop Media Museum 43

Museum 2.0

SEPTEMBER 22, 2009

They provide detailed case studies of projects in each area, including project descriptions, informal science education goals, participant training techniques, and evaluation outcomes. I've added a fourth model to this citizen science typology, one may be more appropriate to facilities like museums than to scientific organizations: co-option.

Public 36

Public Research Participatory Report 36

Museum 2.0

JUNE 25, 2009

In this guest post, Bruce Wyman, Director of Technology at the Denver Art Museum, shares his process for developing interactive technologies to extend familiar experiences in art museums. You may remember the Denver Art Museum from this post about their newest (highly interactive) exhibit space, Side Trip.

Experiment 20

Experiment Technology Denver Artist 20

Museum 2.0

APRIL 6, 2007

I used to teach gadget workshops for kids in museums. In fact, I’d argue that by saying “If something starts to smoke…” in the beginning of each workshop, I introduced an element of suspense to what otherwise might feel like a pretty “safe” activity—a museum program. Frank Oppenheimer famously said, “No one ever fails a museum.”

Game 20

Game Museum Interaction Fun 20

Museum 2.0

APRIL 16, 2008

I've written before about the inspiring work that the Brooklyn Museum of Art is doing with their community-focused efforts. Click is an exhibition process in three parts: The Museum solicited photographs from artists via an open call on their website, Facebook group, Flickr groups, and outreach to Brooklyn-based arts organizations.

Museum 24

Museum Participatory Artist Arts 24

Museum 2.0

AUGUST 7, 2008

For many museums, visitor research--how people use the museum, navigate exhibits, and understand content--may be an equally important arena in which to adopt groundswell listening techniques. I spent an hour this morning "brand listening" to what the online world says about one of my favorite museums, the Exploratorium.

Museum 20

Museum Teen Second Life Discussion 20

Museum 2.0

AUGUST 3, 2007

Both have strong indie movements pursuing other goals and uses of the form, trying to move from pigeonhole to platform. I was struck, reading these articles about games, by the idea that introducing games, or comics, into the museum experience does not necessarily imply dumbing down or funning up the experience. Tags: game.

Game 20

Game Fun Museum Movie 20

Museum 2.0

JULY 9, 2007

Last week, Elaine Gurian and I talked about radical change in museums. Former museum start-up queen, Jen is taking a small organization whose goal is to promote girls’ involvement in math and science through research and programming to new, innovative, exciting places. But my background is in museum startups.

Interview 20

Interview Museum Teen Myspace 20

Museum 2.0

SEPTEMBER 2, 2008

They want articulated goals and expectations. When we did the final evaluation for the project, one comment from the teens really surprised us: they complained that it felt like we were "hiding" the goals of the project from them in the first of three weeks. At first, we didn't understand what they were talking about.

Teen 20

Teen Volunteer Create Design 20

Museum 2.0

JANUARY 5, 2007

It’s not a game—there’s no goal or restrictions on how you use it—instead, it’s a technology platform for immersion and interaction, like the web. Most museums already have websites. I’m not an expert on museums who can comment on why museums have websites and what they use that platform for.

Virtual 20

Virtual Game Second Life Museum 20

Museum 2.0

JUNE 6, 2008

On June 4, we opened The Tech Virtual Test Zone , a new 2000 sq ft gallery at The Tech Museum of Innovation featuring exhibits on the theme of art, film, and music that were originally developed in Second Life by a community of creative amateurs. Some museum pros have been puzzled by this. or to start their own.

Virtual 21

Virtual Tech Lesson Develop 21

Museum 2.0

MAY 3, 2010

I didn't feel like I had the pre-knowledge needed to make useful decisions about how to line up various kinds of legal structures or financing strategies to my goals. It also helped me identify people I should be spending more time with in the short term (and it made me think of you, Museum 2.0 Tags: business models.

Structure 31

Structure Model Social Profit 31

Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 7, 2010

Before the session, I spent some time reviewing Museum Facebook Pages – luckily the MIDEA project has them organized into this handy list. I had hoped to find a good example of a museum or an arts organization with a custom landing tab. Aliza Sherman's "Birth of A Superfan" as it applies to Facebook and Museums.

Facebook 111

Facebook Network Museum Nonprofit 111

Museum 2.0

NOVEMBER 28, 2010

Kate McGroarty's month living at the Museum of Science and Industry in Chicago is over. The young actress and teacher beat out 1,500 other applicants and spent 30 days exploring exhibits, participating in live demos, talking to visitors (both in-person and online), and romping through the museum at night. Lisa's goals were met.

Museum 39

Museum Marketing Industry Life 39

Museum 2.0

APRIL 10, 2009

But it hasn't realized that goal, and it's a cogent example of what happens when you conflate self-expression with participation. Spore does pass the basic test by getting better the more people use it. Tags: usercontent game. Spore was released in September of 2008 to huge sales expectations. Spore is being cast as a "Web 2.0"

Game 20

Game University Create Wiki 20

Museum 2.0

JULY 29, 2008

How can you make your museum website more effective in driving traffic and raising awareness of your institution? But there is a simpler, more impactful way for museum websites to become more visible, cited, and visited in the online landscape. Museums are creating “walled gardens,” and it hurts online visibility and impact.

Museum 20

Museum Websites Flash Images 20

Museum 2.0

NOVEMBER 23, 2007

As a member, she enjoys a weekly interactive, social experience that supports her personal goals. They have an innovative model: pay when you start, then attend for free once you have reached your weight goal. The leaders, who are paid, are all former members who reached their goal. Weight Watchers.

Museum 27

Museum Model Group Benefit 27

Museum 2.0

APRIL 30, 2007

James Yasko is writing an article for an upcoming issue of Museum News on museums and Web 2.0. Here's the question: What advice do you have, as one who keeps up with technology as it relates to museums, to a group looking to incorporate Web 2.0 Set your high-concept goals and find a Web 2.0 into their repertoire?

Museum 20

Museum Advice Interview Web 20

Museum 2.0

APRIL 25, 2008

On Tuesday, I'll be chairing a session at the AAM (American Association of Museums) conference called Eye on Design: Inspiration from Outside the Museum , in which we will feature creative and intriguing design elements from worlds away from museums--guitar stores, baseball stadiums, and more. Does it have a surprise ending?

Story 20

Story Museum Exercise Design 20

Bloomerang

JUNE 25, 2021

Yeah, the Whaling Museum in New Bedford. I’ve been to the Whaling Museum in New Bedford. And in order to do an audit and assessment, you have to know what your baseline data is so that you can create some goals around that and then benchmark against those goals. Steven: And it’s not 2:00 a.m. Robin: Yes.

Database 67

Database Donor Video Mail 67

Museum 2.0

FEBRUARY 9, 2009

This interest stems back to the very beginning of the Museum 2.0 Since 2006, I've heard terms like "wikimuseum" and "YouTube museum" spring from the mouths of many well-meaning, interested museum directors and leaders, but I haven't seen enough concerted work to define what these metaphors really mean and how they can be used.

Design 20

Design Wiki Museum Hype 20

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 27, 2009

In the last few years, the Smithsonian American Art Museum. has been looking at our museum’s online information in the same way. A few weeks ago, American Art’s director, Elizabeth Broun, continued the discussion by holding an unprecedented all-day staff retreat to discuss the use of social media within the museum. • • •.

Museum 82

Museum Arts Artist Conservancy 82

Museum 2.0

NOVEMBER 25, 2008

Why do you care about and or work in museums? I don't work in museums because I love them. When I visit a new city, I don't clamor to visit museums. And while I'll visit museums out of professional (and occasionally personal) interest, I don't do it because of a deep emotional connection. And check out the comments.

Museum 29

Museum Alternative Education University 29