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Keep Your Donors Coming Back: Effective Strategies for Nonprofit Donor Retention and Recurring Gifts

The Modern Nonprofit

Estimated Reading Time: 4 minutes Keep Your Donors Coming Back: Effective Strategies for Nonprofit Donor Retention and Recurring Gifts Ever wondered how some nonprofits have a dedicated group of repeat donors while others are constantly chasing new ones? The secret lies in mastering donor retention and recurring gifts.

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[ASK AN EXPERT] What’s The Best Way To Steward Tribute Donors?

Bloomerang

Dear What’s Enough, Congrats on receiving more tribute gifts, and good on you for considering the best ways to recognize the generous supporters who refer these gifts to you. Immediately if the gift is made online. Powerfully indicative of impact. PRO TIP: Never mention the amount of the gift in the notice to the honoree.

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How to Create a Power-Packed Donor Thank You Letter

Get Fully Funded

Acknowledge the donor for their gift. Your gift of three sets of quilted dog crate pads is very much appreciated and helps free up funds that can be used for emergencies or veterinary bills for those greyhounds that need extra care. You are changing each one of their lives with your gift, and we are so grateful for your support.”

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Unlocking Digital Giving: 7 Essential Steps to Accept Donations Online

Nonprofit Tech for Good

Plus, you often get real-time info on how your fundraising’s doing, which can excite your donors to jump in and help you reach your fundraising goals. This leaves you with more resources to zero in on your mission and the impact you’re making. In this example, notice how Legado’s donation form is beautifully designed.

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Product Update: CauseVox Giving Days

CauseVox

CauseVox giving days hold powerful potential to generate impact that extends beyond the 24-hour window. Here’s some static pages you can add to your site to enhance your supporter experience: About Page: Consider a deep dive into your mission, values, and impact. That’s where the FAQ page comes in handy.

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100+ Fundraising Tasks for Your Nonprofit’s Board

Nonprofit Tech for Good

Make a “ stretch gift ” that is very generous and is outside your normal giving pattern. Be familiar with every fundraising program, event, campaign, and activity so you can tell others (sustainers, major gifts, events, direct mail, giving circles, etc.). Help uncover compelling or creative stories of impact to use in fundraising.

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Deepen the Donor Relationship by Focusing on the Donor Journey

Get Fully Funded

They push info out to donors and they forget that communication is a two-way street. If all your communications are one-sided (you pushing info at them), that gets old fast and the relationship starts to fall apart. They need to feel like a part of your team and believe they are key in helping you impact more lives. Should they?