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Keep Your Donors Coming Back: Effective Strategies for Nonprofit Donor Retention and Recurring Gifts

The Modern Nonprofit

Estimated Reading Time: 4 minutes Keep Your Donors Coming Back: Effective Strategies for Nonprofit Donor Retention and Recurring Gifts Ever wondered how some nonprofits have a dedicated group of repeat donors while others are constantly chasing new ones? The secret lies in mastering donor retention and recurring gifts.

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A Guide to Donor Retention

Bloomerang

A Guide to Donor Retention. What is Donor Retention? If you’re a fundraiser or nonprofit development professional, you’ve likely heard the term “donor retention.” But what is donor retention? Quite simply, donor retention is a measure of how many donors continue to donate to your organization.

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Turning Crisis into Community: How to Make Emergency Donors Lifelong Supporters

The Modern Nonprofit

Focus on educating new donors about unfolding events and exact needs, while demonstrating the impact of contributions already made. Don’t just make an ask, but keep new donors closely informed during the crucial period after a first gift. Highlight the ongoing need and impact to make the ask relevant.

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How a Donor Pipeline Can Help Attract and Retain Donors

Qgiv

They arrive at your website or your info booth at an event with the intention to learn more. This is the stage when you start to steward the prospective donor by sending them more information and eventually asking for a gift or for more involvement. The focus beyond this stage needs to be on donor retention. The retention stage.

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Deepen the Donor Relationship by Focusing on the Donor Journey

Get Fully Funded

They push info out to donors and they forget that communication is a two-way street. If all your communications are one-sided (you pushing info at them), that gets old fast and the relationship starts to fall apart. They need to feel like a part of your team and believe they are key in helping you impact more lives. Should they?

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4 Habits to Retain Donors

Roundtree

Never assume they know the impact their gift is having. If you want donors to remain as excited as they were when they first gave, then tell them stories of how their gift is making a real difference in the world. We help our clients provide donors with an impact story at least once per month. You have to tell them!

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How To Write A Great Donation Receipt For Your Nonprofit

CauseVox

With automatic donation receipts, you have the ability to immediately acknowledge your donor’s gift, which has been proven to increase donor retention rates 400%. A specific description of how their gift will make an impact for this particular fundraising campaign. A sincere thank you to your donor.