Connection Cafe

APRIL 29, 2014

Instead, when I landed my first Demand Generation Marketing role, my career took an unexpected turn back toward math and science…. Today, your job is much more focused on the percentage point in converting potential supporters into long term donors than being focused on the color of the new logo or the catchy headline.

Marketing 37

Marketing Donor Michigan Test 37

Nonprofits Source

APRIL 19, 2017

In terms of lead generation platforms, for WordPress sites, Thrive Leads is the go-to plugin. For A/B split testing, the dashboard provides impression and click-through metrics to maximize conversion. Sometimes graying out the “no” button or having a catchy headline can dramatically increase conversion rates.

Ideas 111

Ideas Donation Online Strategy 111

Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 15, 2011

We analyze the content that users spend the most time, referral traffic, and other key metrics over time. For example, in August, 2011, when an freak Earthquake hit the east coast, they shared photo of some lawn chairs being turned over with the headline, “Earthquake Damage.” This helps inform decisions about content topics.

Measure 97

Measure Policy Social Media Green 97

Care2

AUGUST 22, 2013

Produce a monthly website and online engagement report of key metrics. topic, draft headline, and bulleted ideas to expand on. Test different approaches to incentivize sign up to your email list and key calls-to-action and see what generates the most responses. Change 2 homepage slideshow items on the website.

Online 71

Online Tips Calendar Test 71

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 9, 2007

Jonathan Coleman I think this ROI calculator is a great means for getting down to the brass tacks of $$$-value that social networks generate per person-hour invested in them. Quantitatively, that's worth quite a bit as no one has been able to calculate this metric so thoroughly before. Job well done!

Albania 50

Albania ROI Social Network Remix 50

Care2

JANUARY 15, 2009

Dig Into Your Data: Look at your statistics and find out which subject lines are generating the highest open rates, and which articles and subjects are generating the most clicks. Headlines should be short. As for #1, as always, think hard about your metrics. 60) Search « What Makes A Campaign Go Viral?

Newsletter 51

Newsletter Social Media Advocacy Tips 51

Beth's Blog: How Nonprofits Can Use Social Media

MAY 12, 2005

I'm not sure what will bridge this schism--which I believe to be one part generational and one part privilege--perhaps just time and some good ol' fashiong spin-doctoring. The organization's web site welcome page there is an RSS feed of headlines from the blog. What metrics are appropriate ones to follow on a weblog?

Vermont 50

Vermont Technorati Headline Summary 50

Whole Whale

MARCH 28, 2023

It exists in the algorithms that govern your Facebook timeline, explains why YouTube always recommends the perfect video, or more recently, powers the Large Language Models (LLMs) like OpenAI’s Chat-GPT , Google’s Bard , or Bing’s AI Chatbot , and others that have made headlines. Chat-GPT is a generative large language model.

FAQ 52

FAQ Language Model Nonprofit 52

Care2

JULY 26, 2007

Need some metrics guidelines? Quantitatively, thats worth quite a bit as no one has been able to calculate this metric so thoroughly before. The metric boils down to cost per action as applied to advocacy or outreach (branding, education, etc) campaigns. It works sort of like an online mortgage calculator. Job well done!

Social Network 74

Social Network ROI Social Media Network 74

Care2

JULY 17, 2007

Need some metrics guidelines? Quantitatively, thats worth quite a bit as no one has been able to calculate this metric so thoroughly before. The metric boils down to cost per action as applied to advocacy or outreach (branding, education, etc) campaigns. It works sort of like an online mortgage calculator. Job well done!

Social Network 74

Social Network ROI Social Media Network 74

Care2

FEBRUARY 3, 2008

Need some metrics guidelines? Quantitatively, thats worth quite a bit as no one has been able to calculate this metric so thoroughly before. The metric boils down to cost per action as applied to advocacy or outreach (branding, education, etc) campaigns. It works sort of like an online mortgage calculator. Job well done!

ROI 53

ROI Social Network Social Media Advocacy 53

Nonprofits Source

JANUARY 23, 2023

Depending on your cause and the search volume for keywords related to your mission, you can generate a ton of value from the program! Google prohibits nonprofits from using single-word or otherwise overly generic keywords. 5) Test different headlines and descriptions with RSAs. You enter a variety of headlines and descriptions.

Grant 52

Grant Google Guide Nonprofit 52

Nonprofits Source

SEPTEMBER 8, 2017

Is your audience most receptive to certain headlines or promotional offers? This post offers insight on everything from A/B split testing headlines to really diving into conversion metrics. The Program Is Using Specific Metrics To Prove The Return. Lead Generation. Do you notice a pattern? The Format Is Engaging.

email 89

email Marketing Strategy Fundraising 89

Saleforce Nonprofit

MAY 2, 2023

How AI tools do the work for you You can’t read a headline these days without AI being mentioned. Generative AI , when paired with your nonprofit CRM data, can help teams work more efficiently and create better stakeholder experiences. Scan key metrics to see which channels, campaigns, and messages are working.

Data 52

Data Nonprofit Digital Metrics 52

Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 5, 2014

2: Identify results, metrics, and mini goals for your campaign. What metrics will you use to measure success? If the answer to all those questions starts with a dollar sign, then you have your measurable metric. Find creative ways to say thank you to your donors beyond the generic thank you email from the platform.

Fund 130

Fund Campaign Practice Giving 130

Nonprofits Source

MARCH 21, 2018

You don’t just have to send newsletters, or witty headlines to get your message across. With over 313 million users, especially younger generations, Twitter is the perfect social platform for creating meaningful relationships. In this template you’ll learn how to: Establish your most important metrics.

Social Media 109

Social Media Resource Marketing Media 109

Connection Cafe

DECEMBER 22, 2013

From #batkid to #GivingTuesday, the Next Generation of American Giving to Content Marketing for Nonprofits , storytelling to social fundraising, retention rates to relationship building, the roundup below covers it all (and everything in between). It’s projected that there will be more than $602 billion generated this holiday season.

Story 54

Story Nonprofit Social Media Content 54