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Social Media with M+R: How to Measure the Metrics that Matter

EveryAction

Last week, I sat down with Amy Peyrot, Senior Consultant, Social Media Specialist, and resident mathlete at M+R , to discuss all things social media metrics. It's not enough to measure "likes" for every post and assume the ones with more had the most impact. Measuring beyond "likes".

Metrics 100
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grist.org: Measuring Along the Ladder of Engagement

Beth's Blog: How Nonprofits Can Use Social Media

Yesterday, I had the pleasure of hearing Chip Giller from grist.org give a talk at the Packard Foundation about their social media strategy and how they used measurement. The talk was so insightful that I’m sharing what I learned. Say Giller, “Our whole team reviews Google Analytics, like sipping fine wine.”

Measure 97
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Fundraising Lessons from the Father of Advertising | Ogilvy on Fundraising

Whole Whale

This engineering insight became his headline: “At 60 miles an hour the loudest noise in a Rolls-Royce comes from the electric clock.” Review tactics like monthly giving programs and recurring emails that generate habitual support. The metrics showed the ads were not effectively driving growth.

Lesson 59
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How Facebook Changes Are Impacting Engagement on Brand Pages and What Nonprofits Should Do About It

Beth's Blog: How Nonprofits Can Use Social Media

Measure Networked Nonprofit. The art of writing good teaser headlines is critical to getting more interaction. Human interest stories and good news from the organizations generated more interaction than others. View more presentations from Beth Kanter. Commenting on the posts in other aligned partner’s Facebook pages.

Facebook 112
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The Science of Nonprofit Marketing and New Donor Acquisition

Connection Cafe

After college, I was determined to find a career that would help me avoid numbers, measurements and calculations at all cost. Instead, when I landed my first Demand Generation Marketing role, my career took an unexpected turn back toward math and science…. Understand your variables, then test, measure and document results.

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Welcome: Hajr?? Hyseni a reader from Prishtina : Kosova : Albania

Beth's Blog: How Nonprofits Can Use Social Media

So I'm really curious about how many folks in this field are measured on goals other than raising money. Jonathan Coleman I think this ROI calculator is a great means for getting down to the brass tacks of $$$-value that social networks generate per person-hour invested in them. Job well done!

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Is It Worth It? An ROI Calculator for Social Network Campaigns - Online Fundraising, Advocacy, and Social Media - frogloop

Care2

Need some metrics guidelines? If you dont measure results strictly by fundraising -- maybe your results are based on advocacy or branding only -- you can just look at the "cost per friend" or "cost per email name" to compare with the costs of recruiting people elsewhere. Job well done! July 31, 2007 | Jonathon D.