Generation Headline Metrics Test 
EveryAction
SEPTEMBER 20, 2016
Last week, I sat down with Amy Peyrot, Senior Consultant, Social Media Specialist, and resident mathlete at M+R , to discuss all things social media metrics. Here are some of Amy's thoughts on these common social media metrics and how to achieve them. Goal: Engagement Metric: Overall Engagement Rate.
Whole Whale
SEPTEMBER 8, 2023
This engineering insight became his headline: “At 60 miles an hour the loudest noise in a Rolls-Royce comes from the electric clock.” For nonprofits, this means rigorously testing different emotional appeals, stories, and calls-to-action and then reusing what proves most effective. Use time-limited offers to create urgency.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Nonprofits Source
APRIL 19, 2017
To test the theory, I recently ran a remarketing campaign on Facebook promoting my article, “ How To Get More Online Donations With Content Marketing.” I would recommend testing out some of the feature sets to maximize the success of your fundraising ideas. Without remarketing, only 8% will return to complete the purchase.
Connection Cafe
APRIL 29, 2014
Instead, when I landed my first Demand Generation Marketing role, my career took an unexpected turn back toward math and science…. Today, your job is much more focused on the percentage point in converting potential supporters into long term donors than being focused on the color of the new logo or the catchy headline. Do some science.
Care2
AUGUST 22, 2013
Look for opportunities to test different calls-to-action and other key content that is important to your organization. Run A/B testing for email subject lines and for content on landing pages for any email appeals or other actions. Produce a monthly website and online engagement report of key metrics. Send 2-3 emails each month.
Beth's Blog: How Nonprofits Can Use Social Media
JANUARY 11, 2012
Several of groups serves as testers of the various ideas in my forthcoming book, Measuring the Networked Nonprofit , with co-author KD Paine. While it was a little like changing a flat tire on a moving car to test frameworks while writing the book, it was a rich learning experience.
Care2
JANUARY 15, 2009
Dig Into Your Data: Look at your statistics and find out which subject lines are generating the highest open rates, and which articles and subjects are generating the most clicks. Headlines should be short. As for #1, as always, think hard about your metrics. 60) Search « What Makes A Campaign Go Viral?
Expert insights. Personalized for you.
100 
Let's personalize your content