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Donor Retention: Reasons to Keep Your Supporters Giving Year Round

Greater Giving

It’s the amount of money you expect a donor to contribute over the course of their life with you, and it’s an important metric to keep track of because it helps you understand how to keep your donors engaged and how to get them to give more. You can’t help but notice the negative headlines this year.

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Fundraising Lessons from the Father of Advertising | Ogilvy on Fundraising

Whole Whale

This engineering insight became his headline: “At 60 miles an hour the loudest noise in a Rolls-Royce comes from the electric clock.” Review tactics like monthly giving programs and recurring emails that generate habitual support. The metrics showed the ads were not effectively driving growth.

Lesson 59
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10 New Year’s Resolutions for Nonprofit Social Media Managers

Nonprofit Tech for Good

premium services (WordPress themes, Flickr Pro, Facebook custom Tab generators, etc.), All that said, as social media managers, we need to read in order have moments when we are completely immersed in a story using our brains to process words, sentences, story structure, and plot lines – not just soundbites, headlines, tweets, and pins.

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How Facebook Changes Are Impacting Engagement on Brand Pages and What Nonprofits Should Do About It

Beth's Blog: How Nonprofits Can Use Social Media

It was a rich learning experience to have everyone doing this type of tracking and then debriefing together, even sharing a couple of screen shots of insights data. Here are some patterns of success: To expand reach, new, recycled, and interesting content is key, but posting too frequently can cause people to hide or unlike you.

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Online Fundraising Ideas (7 Strategies & 63% More Donations)

Nonprofits Source

Even better, setting up a remarketing campaign on Facebook is extremely simple: First, you’ll need to set up a tracking code on your site. Here are a few guides for popular sites to get your tracking codes set up: Google Remarketing Tag. Twitter Conversion Tracking. LinkedIn conversion tracking. Facebook Pixel.

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The Science of Nonprofit Marketing and New Donor Acquisition

Connection Cafe

Instead, when I landed my first Demand Generation Marketing role, my career took an unexpected turn back toward math and science…. Today, your job is much more focused on the percentage point in converting potential supporters into long term donors than being focused on the color of the new logo or the catchy headline.

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Best Tips to Rock your Online Presence

Care2

Produce a monthly website and online engagement report of key metrics. topic, draft headline, and bulleted ideas to expand on. Test different approaches to incentivize sign up to your email list and key calls-to-action and see what generates the most responses. Change 2 homepage slideshow items on the website.

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