Connection Cafe

FEBRUARY 5, 2018

The 2017 Luminate Online Benchmark Report , just released by Blackbaud, shows donation and email trends based on online fundraising and email campaigns by 707 Luminate Online customers. While overall fundraising increased by 10.2%, sustainer revenue grew by 20.4%. Email still works really well. With a caveat. Online giving grew 10.2%.

Time 33

Time Fundraising Benchmark Trend 33

Allegiance Group

MAY 16, 2023

Specific Problem Solving: The main issue your nonprofit is trying to address may be very focused, such as improving fundraising or boosting membership conversion rates. The time and money required to reconfigure these systems during a full redesign might be too great, outweighing the potential benefits of the revamp.

Websites 52

Websites Alternative Nonprofit Conversation 52

Care2

AUGUST 22, 2013

Convene online marketing meetings with key department representatives (Fundraising, Programs, etc) twice each month to plan out upcoming initiatives in the annual online marketing calendar, divide up tasks, and review progress. topic, draft headline, and bulleted ideas to expand on. Change 2 homepage slideshow items on the website.

Online 71

Online Tips Calendar Test 71

Nonprofit Tech for Good

JANUARY 10, 2022

Google Ad Grants are a terrific fundraising and marketing tool that Google makes available to nonprofits and charities. Google Grants can be a great fundraising option for almost all nonprofits. Performance: The account must maintain a 5% click-through rate each month. So what are Google Ad Grants ?

Google 355

Google Grant Guide Nonprofit 355

M+R

JANUARY 5, 2024

Read time: 5 minutes Waking up on New Year’s Day is for two things: taking stock of whether you already regret your new year’s resolutions, and immediately refreshing your end of year fundraising data to see if anyone gave that final gift at midnight on 12/31. Strategic choices sparked success for other top performers.

Fundraising 107

Fundraising New York City Ukraine Channel 107

Connection Cafe

JANUARY 4, 2016

The same trends that are changing the world around us at a rapidly accelerating rate are impacting the fundraising profession in new and exciting ways. If you spell the donor’s name wrong or lose track of their address, do a better job with file hygiene. 2016 will be a year of great opportunity for the philanthropic sector.

Fundraising 20

Fundraising Blackbaud Philanthropy Analytics 20

Care2

JANUARY 15, 2009

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" Here are some useful tips to increase your e-newsletters performance rates.

Newsletter 51

Newsletter Social Media Advocacy Tips 51

BoardAssist

DECEMBER 15, 2014

Direct mail is the most important fundraising and communications tool you have. Using the right envelope as a fundraising tool. Artwork: 80%; photos: 75%; headlines: 56%; captions: 29%, and very little text! (~Tom 12 point type is the minimum size for fundraising material. Thanks Gail! Signing the letter correctly.

Mail 61

Mail Money Raise Tips 61

Get Fully Funded

AUGUST 1, 2022

If you try to use your regular email, you run the risk of being marked as spam, looking unprofessional, and not being able to measure open rates. Meaningful numbers will show the donor you’re doing your job and that builds trust which is the backbone of donor-based fundraising. Good fundraising requires a balance of asks and non-asks.

Newsletter 124

Newsletter email Create Template 124

Nonprofit Tech for Good

MAY 18, 2020

However, one area to note is that you must have conversion tracking set up as part of the application process. Have set up one or more “Goals” within Google Analytics for valuable actions that users can perform on your website (we will discuss this further in the “Conversion Tracking” section below) . This means that you: .

Google 332

Google Grant Guide Adopt 332

Qgiv

MAY 11, 2021

However, Google has a separate Google for Education program you can check out if you’re fundraising for a school. Important KPIs for your account: CTR (click-thru-rate) is the average number of times a person viewed your ad and then clicked on it. Google lets you write three headlines and two descriptions for each ad.

Google 52

Google Grant Rate Headline 52

Care2

FEBRUARY 7, 2009

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" Although sadly our unabbreviated name is too long to fit the 25-character limit on ad headlines.)

Google 31

Google Grant Adwords Social Media 31

Nonprofits Source

NOVEMBER 3, 2017

How to measure and track digital marketing success. One nonprofit used online channels to surpass their year-end fundraising goals. While mobile optimization isn’t a direct Google ranking factor, it indirectly benefits SEO by reducing bounce rates in addition to giving your website the perception of professionalism.

Beginner 91

Beginner Digital Marketing Guide 91

sgEngage

AUGUST 23, 2023

Capture attention with your headlines. Creating high-quality ads will improve your click-through rate (CTR) substantially. Luckily, Google offers a feature that will cycle through headlines and descriptions. Incorrectly Set-Up Conversion Tracking. Users should be able to picture how they can solve a problem or contribute.

Grant 68

Grant Google Guide Management 68

Nonprofits Source

MARCH 21, 2018

Admittedly most tools are a waste of time and money, however, we’ve managed to track down a few exceptions to this rule and provide a brief overview of how nonprofits can leverage them to get results. They bring together America’s fundraisers on one page, showing off their success whilst displaying how anyone can help them.

Social Media 109

Social Media Resource Marketing Media 109

Connection Cafe

APRIL 13, 2018

If you haven’t watched fundraising expert Joe Garecht’s Heating Up Multichannel Fundraising webinar or read his Raising Money through Multichannel Communications white paper, we highly recommend you do so. Multichannel fundraising can take place across a variety of communication channels , commonly categorized as online and offline.

Education 23

Education Fundraising Mail Offline 23

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 16, 2010

What do you track? Social media tools for engaging and capturing the work of crowds include: wikis, custom platforms or web sites that facilitate voting, rating, giving feedback, adding content, or funding. And, a symphony orchestra, made headlines when they crowdsourced musician auditions for the Youtube Symphony orchestra.

Measure 96

Measure Fund Impact Minnesota 96

Nonprofits Source

FEBRUARY 25, 2017

How to Increase Email Open Rates! ”. Who cares if your email open rate jumps 15% if you don’t have an integrated marketing plan to support the lead nurturing process? This formula a great way to benchmark goals and objectives while providing an accurate way to track results. Just basic knowledge of arithmetic. Google Analytics.

Content 40

Content Leadership Marketing Files 40

Connection Cafe

DECEMBER 22, 2013

From #batkid to #GivingTuesday, the Next Generation of American Giving to Content Marketing for Nonprofits , storytelling to social fundraising, retention rates to relationship building, the roundup below covers it all (and everything in between). When writing your fundraising appeals, it’s important to opt for the latter.

Story 54

Story Nonprofit Social Media Content 54

Neon CRM

JULY 14, 2023

Headline: Create a clear, compelling headline that covers the most important aspect of your message. Generally, you should send a press release to announce news or a significant event, like a new program, fundraising campaign, notable recognition, and other milestones. To learn more, reach out to us for a demo.

Public 52

Public Build Strategy Press 52