Candid

MARCH 21, 2024

At first glance, it would be easy to put a gloomy headline on the Council on Foundations ’ most recent CF Insights field survey tracking trends in community foundations’ 2022 asset growth, giving, and the activity of donor-advised funds (DAFs). But again, the 2022 fundraising total is still significantly higher than the 2020 total.

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Foundation Community Time Montana 52

NetWits

JANUARY 3, 2011

Direct mail may use different friendly URLs to test response rates. Email may test different “Donate” calls to action to improve click-through rates. Most importantly, it will also track click-through and conversion rates, how many visitors left your site and when the test reached statistical significance.

Rate 134

Rate Content Conversation Test 134

Nonprofits Source

APRIL 19, 2017

I’m going to share 7 insanely easy online fundraising ideas that are making a huge impact for nonprofits. Then I’ll break down how you can apply 6 additional nonprofit fundraising strategies to grow your revenues TODAY. 7 Online Fundraising Ideas (That Actually Work): 1. Had a 55% increased conversion rate.

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Ideas Donation Online Strategy 111

Greater Giving

DECEMBER 12, 2022

At this time of year, we assess our fundraising performance and make plans for next year. In fundraising, we talk a lot about donor lifetime value. The idea of donor lifetime value is a big one in fundraising. ” TIP: How do you Calculate Donor Retention Rate? Reviewing your status and performance.

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Retention Donor Support Giving 91

NetWits

NOVEMBER 29, 2011

Delivering relevant content to your audiences, though, can significantly increase email click-through rates. *. 2) A medical foundation exceeded their fundraising goals and averaged over $1,000 per gift when they personalized their email appeal by: Thanking people for last year’s gift (in the headline and first paragraph).

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email Raise Cancer Info 230

Bloomerang

APRIL 11, 2023

Here’s what we’ll cover: Using Instagram promotion before your event Instagram event promotion during your event Following up on your Instagram event promotion Whether you’re hosting a fundraising event or a community volunteer opportunity, Instagram can help you engage current and new audience members and set your event up for success.

Contest 86

Contest Headline Social Media Survey 86

Classy

MAY 25, 2021

A strong conversion rate for your nonprofit donation page depends on a number of factors, including a clear call to action, mobile-responsive software , customized visuals, and a streamlined checkout process. Explicitly state if you want each person to donate, fundraise, purchase a ticket, or show support for your organization in another way.

Donation 67

Donation Tips Rate Mobile 67

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 16, 2017

As nonprofits prepare for the upcoming giving season, many fundraisers are understandably concerned about donor fatigue. Dreadful disaster stories are still making headlines; isn’t the public tired of giving? Rather than seeing a decline over time, we’re seeing disaster fundraising closely correlating to media coverage of the disaster.

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Puerto Rico Sierra Leone Disaster Donor 108

The Science Behind Engaging your Supporters

SEPTEMBER 14, 2018

As End of Year Fundraising quickly approaches we've started to think of what you can do now to ensure a successful fundraising season. As we round the corner to year-end fundraising season, fundraisers, campaigners, and comms folks are busily preparing to tap into this awesome opportunity for fundraising.

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Storytelling Fundraising Calendar Map 46

EveryAction

SEPTEMBER 20, 2016

Goal: Engagement Metric: Overall Engagement Rate. Platforms like Facebook, Twitter, and even Instagram now report on engagement rates right within their native analytics so be sure to figure out how these numbers are represented. Goal: Website traffic Metrics: Clickthrough Rate, Visits.

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Metrics Social Media Measure Media 100

Bloomerang

OCTOBER 4, 2021

The fundamentals of a fundraising appeal. There are only two headlines which, if read alone, give the following message: Bar pass rate continues to climb. This isn’t compelling as a fundraising appeal. It appears the incoming class looks swell and that bar pass rates are good. Here’s where it falls short: .

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Question Donor Test Student 142

Neon CRM

NOVEMBER 29, 2023

GivingTuesday 2023 by the Numbers Most leading headlines focus on the overall total dollars raised on GivingTuesday. Digital-forward campaigns are still powerful new donor acquisition opportunities: 57% of new donors who gave to organizations using Neon Fundraise were acquired through digital channels. Resist that temptation!

Lesson 52

Lesson North America New York Kentucky 52

Connection Cafe

FEBRUARY 5, 2018

The 2017 Luminate Online Benchmark Report , just released by Blackbaud, shows donation and email trends based on online fundraising and email campaigns by 707 Luminate Online customers. While overall fundraising increased by 10.2%, sustainer revenue grew by 20.4%. Email still works really well. With a caveat. Online giving grew 10.2%.

Time 33

Time Fundraising Benchmark Trend 33

Tech Soup

JANUARY 19, 2017

Whether you call it an annual fundraising plan or a communications road map, now is your chance to push the envelope on your ongoing digital efforts to engage constituents, grow your list, and raise money. Write less lengthy copy and better headlines. Improve donation pages with stronger headlines, photos, and calls to action.

Digital 36

Digital Marketing Game Headline 36

Pamela Grow

JANUARY 13, 2021

In my book, Simple Development Systems: Successful Fundraising for the One-Person Shop , and in all of our Basics & More classes, I outline the necessary elements for a strong fundraising program powered by donor communications. Here’s why: Donor retention continues to be the biggest problem in nonprofit fundraising.

Newsletter 52

Newsletter Donor Retention Nashville 52

Get Fully Funded

OCTOBER 7, 2021

However, if your nonprofit lacks the canvassing tools necessary for traditional advocacy outreach, you can still reach supporters through multi-channel fundraising. CharityEngine’s guide to multi-channel fundraising advises nonprofits to get in touch with supporters on a variety of platforms, including: Email.

Advocacy 59

Advocacy Strategy Nonprofit Volunteer 59

Allegiance Group

MAY 16, 2023

Specific Problem Solving: The main issue your nonprofit is trying to address may be very focused, such as improving fundraising or boosting membership conversion rates. The time and money required to reconfigure these systems during a full redesign might be too great, outweighing the potential benefits of the revamp.

Websites 52

Websites Alternative Nonprofit Conversation 52

Connection Cafe

JANUARY 30, 2017

No matter where we fall in the political spectrum, it’s important for us as fundraisers to keep an eye on the issues and the news so that we’re ready to act when the issues we are passionate about become national news. In one weekend, the ACLU raised 6x what they typically raise online in a given year. Influencers Were Mobilized.

Headline 20

Headline Lesson Time Influence 20

Everyaction

FEBRUARY 28, 2018

At EveryAction we’re on a mission to provide nonprofits with best-in-class fundraising, engagement, and advocacy tools, but we like to think that we’re a pretty fun place to work, too. In the current news cycle, it seems like bad news makes it to all the headlines. A: The people who work here. Q: What’s your go-to coffee order?

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Team Greece Taiwan Roles 68

Connection Cafe

JANUARY 4, 2016

The same trends that are changing the world around us at a rapidly accelerating rate are impacting the fundraising profession in new and exciting ways. In 2016, fundraisers will need to focus on tying the impact of gifts to the cause itself in order to retain and gain supporters. Exceed Donor Expectations. Focus on Impact.

Fundraising 20

Fundraising Blackbaud Philanthropy Analytics 20

Care2

AUGUST 22, 2013

Convene online marketing meetings with key department representatives (Fundraising, Programs, etc) twice each month to plan out upcoming initiatives in the annual online marketing calendar, divide up tasks, and review progress. topic, draft headline, and bulleted ideas to expand on. Change 2 homepage slideshow items on the website.

Online 71

Online Tips Calendar Test 71

M+R

JANUARY 5, 2024

Read time: 5 minutes Waking up on New Year’s Day is for two things: taking stock of whether you already regret your new year’s resolutions, and immediately refreshing your end of year fundraising data to see if anyone gave that final gift at midnight on 12/31. Strategic choices sparked success for other top performers.

Fundraising 105

Fundraising New York City Ukraine Channel 105

NonProfit Hub

NOVEMBER 1, 2016

They have a good headline at the top of the page, and they use a three-column layout that mirrors their branding throughout the site. We wondered if reorienting the thought sequence would affect the conversion rate on the page. Getting the elements of your landing page in the right order.

Conversation 28

Conversation Create Donation Headline 28

ASU Lodestar Center

OCTOBER 24, 2017

Email marketing is an essential piece of any nonprofit communication strategy, especially if it's going to be used as a tool for donor engagement and fundraising campaigns. That means instead of the usual generic headlines that don't state what the email is about; you have to be on point. The Shorter, the Better.

email 40

email Marketing Tips Captivate 40

Care2

JANUARY 15, 2009

57) Mobile (15) Nonprofit Benchmark Studies (15) Nonprofit Events (36) nptech (8) Online Advertising (5) Online Advocacy (47) Online Fundraising (97) Online Marketing (59) Online Organizing (32) SEO (3) Social Networking (109) Technology (31) Trends (51) Video (27) Volunteering (2) Web 2.0 (60) Headlines should be short.

Newsletter 51

Newsletter Social Media Advocacy Tips 51

Classy

APRIL 5, 2021

Offering these year-round fundraising and donation options is a great way to generate sustainable revenue, diversify your fundraising portfolio, and keep supporters engaged with your mission. Download these six quick tips to unify your offline and online fundraising. . DIY Peer-to-Peer Fundraising. Main Donation Page.

Campaign 64

Campaign Fundraising Strategy Headline 64

BoardAssist

DECEMBER 15, 2014

Direct mail is the most important fundraising and communications tool you have. Using the right envelope as a fundraising tool. Artwork: 80%; photos: 75%; headlines: 56%; captions: 29%, and very little text! (~Tom 12 point type is the minimum size for fundraising material. Don’t include fundraising brochure.

Mail 61

Mail Money Raise Tips 61

Bloomerang

SEPTEMBER 12, 2021

And if you’re watching this recording, I hope you’re having a good day, no matter when and where you are because we are here to talk about the four-step plan to get more donations and greater fundraising results. So like you said, the four-step plan to get more donors to grow your fundraising results. I’m Steven.

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Results Video Donation Fundraising 81

Nonprofit Tech for Good

JANUARY 10, 2022

Google Ad Grants are a terrific fundraising and marketing tool that Google makes available to nonprofits and charities. Google Grants can be a great fundraising option for almost all nonprofits. Performance: The account must maintain a 5% click-through rate each month. So what are Google Ad Grants ? Use Ad Extensions.

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Google Grant Guide Nonprofit 351

Connection Cafe

NOVEMBER 6, 2018

Even if your success doesn’t make national news headlines, you can execute a great giving day that propels your annual giving program forward. Sending direct marketing pieces or starting your phone calls too early will draw attention away from your other fundraising activities. The same can be said for goal setting.

Giving 22

Giving Gift Demographics Donor 22

Get Fully Funded

AUGUST 1, 2022

If you try to use your regular email, you run the risk of being marked as spam, looking unprofessional, and not being able to measure open rates. Meaningful numbers will show the donor you’re doing your job and that builds trust which is the backbone of donor-based fundraising. Good fundraising requires a balance of asks and non-asks.

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Newsletter email Create Template 124

NonProfit Hub

JUNE 20, 2016

The Value: Your success rate skyrockets when you fully understand the process and what your main goal is with the direct mail piece. Think of it as sort of headline or teaser. Make every effort to understand what your concept is and what you hope to get out of it. Don’t peak their interest for the wrong reasons.

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Mail Headline Action Mind 34

Qgiv

MAY 11, 2021

However, Google has a separate Google for Education program you can check out if you’re fundraising for a school. Important KPIs for your account: CTR (click-thru-rate) is the average number of times a person viewed your ad and then clicked on it. Google lets you write three headlines and two descriptions for each ad.

Google 52

Google Grant Rate Headline 52

Bloomerang

AUGUST 28, 2021

If you are ready to ride an epic wave of generosity with an airtight end-of-year fundraising strategy join our special guest Rachel Muir. If you’re watching the recording, I hope you’re having a good day no matter when and where you are because we are here to talk about end-of-year fundraising. Rachel: Absolutely. .

Video 77

Video Fundraising Guide Test 77

Nonprofits Source

SEPTEMBER 8, 2017

In this weekly nonprofit marketing link roundup , we’re looking at email marketing strategies for year end fundraising success! However, if you notice deliverability or response rates have declined but your email list is growing, it may be worth taking a look at other providers. Do you notice a pattern?

email 89

email Marketing Strategy Fundraising 89

Care2

FEBRUARY 7, 2009

57) Mobile (15) Nonprofit Benchmark Studies (15) Nonprofit Events (36) nptech (8) Online Advertising (5) Online Advocacy (47) Online Fundraising (97) Online Marketing (59) Online Organizing (32) SEO (3) Social Networking (109) Technology (31) Trends (51) Video (27) Volunteering (2) Web 2.0 (60) February 6, 2009 | Robin Reed Thanks Daniel.

Google 31

Google Grant Adwords Social Media 31

NonProfit Hub

NOVEMBER 3, 2022

The more information you require, the more you kill your conversion rate. They have a good headline at the top of the page, and they use a three-column layout that mirrors their branding throughout the site. We wondered if reorienting the thought sequence would affect the conversion rate on the page. Is it painless?

Donation 52

Donation Giving Headline Conversation 52