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The Importance of Data Analytics for Fundraising Events

Achieve

Here are some metrics to watch for that can be tracked through most professional email delivery services: Open Rate The open rate is the percentage of emails opened out of the total number of emails sent. The average nonprofit email open rate is around 25%. The average nonprofit email click-through rate is about 3%.

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What Are Key Event Metrics and Why Do They Matter?

Greater Giving

Cost-to-Revenue Ratio. A cost-to-revenue ratio is a slightly different measurement than ROI that can tell you how much profit your event made versus the costs sunk into it, helping you determine whether the event overall showed a profit or a loss. The lower the ratio, the more effective your spending is. . Event Attendance Rate.

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10 Donation Page Best Practices for Nonprofits

Nonprofit Tech for Good

According to Network for Good , one in six online donors will drop out of the donation process if they are sent to a third-party website. According to NextAfter , only 14% of organizations prompt one-time donors to upgrade to a monthly gift (also known as a recurring gift) during the donation process.

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Why You Should Do A Cost-Benefit Analysis Before Throwing Your Next Nonprofit Fundraising Event

Bloomerang

First focus on strategies that develop all those things for you; then consider an event to help the process of transformation to powerful engagement and passionate commitment along. The second biggest mistake is not doing enough to retain event donors, who have some of the highest lapse rates of all donors. . Funding structure.

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8 Ways to Improve Your Matching Gift Emails & Drive Results

Neon CRM

In fact, matching gift emails sent in the first 24 hours after a donation result in 2-3 times higher than the average nonprofit email open rate ! And in order to simplify the matching process for donors, it helps to share guidelines and eligibility criteria specific to the individual’s employer. Let’s get started!

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Matching Donations: A Nonprofit’s Guide to Doubling Impact

DipJar

Companies that offer these programs will match a variety of contributions, from online donations to funds their employees raise during peer-to-peer events. They often match at a dollar-for-dollar rate, doubling the original donation. Any nonprofit would be remiss to pass up this free funding! What Is Donation Matching?

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3 Ways to Incorporate Matching Gifts Into Your Fundraising Strategy

Classy

A simple way to boost funds with minimal effort is to allow your donors to double eligible donations through employer matching gift programs. Lack of donor awareness about matching gift programs remains one of the largest roadblocks to accessing matching gift funds. Strategize with a developed research plan.

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