Whole Whale
SEPTEMBER 8, 2023
A great tool to see how different companies make their product the hero is by looking through swipe files curated by sites like [link]. A relatable human voice connects. For nonprofits, this means rigorously testing different emotional appeals, stories, and calls-to-action and then reusing what proves most effective.
Beneblog: Technology Meets Society
JUNE 22, 2013
This is especially acute for accessibility for the blind and disabled, where the TPMs cannot technically distinguish between accessing the content for the making of an illegal copy, or accessing the content to speak it aloud with a synthetic voice or to create a Braille version.
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Amy Sample Ward
FEBRUARY 1, 2011
Do you have lots of different voices? Test Drive It. There are two aspects to a proper test drive: First, give it a go without having a blog. If over the course of four whole weeks, you are still writing posts (even if they are just text files or emails to each other) then you know you have the stamina to get started.
Media Cause
JUNE 22, 2021
Pursuing advocacy is more than simply “allowed” — it’s a tried-and-true method of activating your supporter file and bringing them closer to your mission. Part of the upside to this strategy rests in the advocacy itself: We know it’s important for citizens to raise their voices on issues of reproductive health, both in the U.S.
Bloomerang
JUNE 1, 2022
Ensure all of your marketing materials reflect your organization’s brand by incorporating your logo, fonts, colors, and tone of voice. Conduct A/B testing. You can use A/B testing to assess any element of your year-end appeal, from your email subject lines to your body text, images, and calls to action. Online donation total.
Amy Sample Ward
MAY 17, 2011
It is important to note that higher unsubscribe rates are often indicative of a highly responsive email file because both responding and unsubscribing indicate that people are opening and reading emails – so an organization with higher unsubscribe rates often also sees higher response rates.
NonProfit Hub
MAY 19, 2016
Form 5768 , more popularly known as the 501(h) election or the expenditure test, can do wonders for your lobbying efforts. This is referred to as the substantial part test. Filing for the expenditure test also lays out certain governmental activities that don’t count as lobbying. For Organizations That Don’t Lobby.
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