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Video Marketing on Social Media: Best Practices & Inspiration for Nonprofits

Nonprofit Tech for Good

Square videos provide 78% more space in social feeds than landscape and they don’t require that the user tilt their phone to view it in full-screen. To see the effect format can have on your video, check out the results of an A/B test run by The Jane Goodall Institute. Then they placed the same ad spend against both.

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Great reads from around the web on January 26th

Amy Sample Ward

To follow more of the things I find online, you can follow @amysampleward on Twitter (which is just a blog and resource feed), or find me on Delicious (for all kinds of bookmarks). Progress requires testing, trialing and constant iteration – in short, many failures. Twitter beta-tested a spine."

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Winning at NTC: Nonprofit Marketing and Digital Strategy

Tech Soup

Check it out: Azavea; BetterWorld Telecom; Blackbaud; DonorPerfect; Esri; Idealware; InterConnection; Microsoft; Mobile Beacon; NetSuite; Network for Good; SAP; Tech Impact; Telosa; and VolunteerMatch. What was once a fairly straightforward field (writing letters of appeal, drafting a newsletter) is now in a tech renaissance.

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You’ve Been Missing Out!

Tech Soup

Nonprofit Tech Essentials. And, feel safe with the new 2014 Bitdefender Internet Security , a product of the year with top marks from PCMag , AV-Test, and AV-Comparatives. Fundraising: The Tech Tools You Need , kicking off a mobile fundraising campaign , and 19 Effective Fundraising Ideas from Nonprofit Pros.

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An Innovative Approach to Social Problems: Caravan Studios

Tech Soup

As a close-knit team of tech veterans launched Caravan Studios, a series of inspiring events began to unfold. ” (Ben Gose, “Charities Try New Ways to Test Ideas Quickly and Polish Them Later,” Chronicle of Philanthropy [March 23, 2014]). Range App: Feeding Children. Tell Us Your Woes. Images: Caravan Studios.

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Google Chrome

Zen and the Art of Nonprofit Technology

I can’t test it, because my Mac that has a Windows virtual machine is packed. If someone releases a “Chrome minus Google&# – that is, a version of Chrome with all of the “phone home&# code completely eliminated, then I’ll think about using that version, just to see what it’s like.

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A Better Way to Produce Nonprofit Annual Reports

Beth's Blog: How Nonprofits Can Use Social Media

The same design and the same code works on PCs, Macs and Linux desktop computers or Apple, Android, and Blackberry smart phones and tablets like iPad or Samsung Galaxy Tab. Feeding America has a national hunger study. researchers suggest Apple could sell 25 million units in 2011 — or even their smart phone. The PDF is.

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