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5 Google Analytics Stats To Track Fundraising Success

TechImpact

Image courtesy of Info Trust LLC. Visitors to your site via a specific source, be it Twitter, Facebook, or emails, tend to donate more on average, you will have a better idea of where to focus fundraising efforts. Having a tough time tracking the analytic behind your last fundraising campaign? You’re not alone.

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How to Create a Power-Packed Donor Thank You Letter

Get Fully Funded

It doesn’t spew mind-numbing facts and stats about the need and their accomplishments. In fact, the letter made this particular donor feel so good that she shared it on Facebook! Element #6: Contact info for questions. Element #8: Receipt info. What it does do, really well, is make the donor the hero.

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Nonprofit Email: The Rules of Engagement

Pamela Grow

Well, I’ve got some eye-opening stats that might make you reconsider where to channel your communication efforts. Well, here’s another mind-blowing stat: Radicati Group reports that there are over 4 billion email users worldwide, and that number is projected to reach 4.6 Steer clear of info@ABC.org. billion by 2025.

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Tools Galore: How To Track What Content Resonates With Your Audiences

Care2

Perhaps you have a hunch, but the only surefire way to know this info is to develop a tracking and measurement plan. Follower Data: This has information about your followers’ interests, location, gender, among other insights; TweetStats : Graph your stats by tweets per hour, tweets per month, tweet timeline, and reply stats.

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Nonprofit Social Media Benchmarks Study

Care2

Interested in setting Facebook and Twitter benchmarks for your nonprofit but don’t know where to start? Facebook Key Findings: Organizations posted to their Facebook Pages about six times weekly. of each organization's Facebook fans took some sort of an action weekly such as contributing wall posts, "likes," or comments.

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Five Tips for Nonprofits to Ramp Up their Social Media

Care2

What kind of content should they be sharing over Twitter and Facebook? So why would anyone on a “social” platform like Facebook or Twitter want to read boring tweets or updates? Pan shared some great info about declining newspaper circulation. How do you engage millenials who have “limited attention spans?”

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Great reads from around the web on May 17th

Amy Sample Ward

." The Next Generation of American Giving – Online Fundraising, Advocacy, and Social Media – frogloop – Here is a great guest post from Jocelyn Harmon on the Care2 Frogloop blog: "“Our donors are aging-out.&# “We need to attract younger donors.&# “We need to be on Facebook.&#

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