Allegiance Group

OCTOBER 3, 2022

Donor retention is the second-highest concern for nonprofits, according to the 2022 CCS Philanthropy Pulse survey. What is donor retention? Donor retention measures how many donors continue to give to your organization. Understanding what may have encouraged the first and subsequent donations is key to understanding retention.

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Retention Donor Rate Mail 52

Qgiv

AUGUST 9, 2023

Cultivating relationships with recurring donors is essential for nonprofits, especially in light of recent declines in individual giving. It’s undoubtedly a challenging time for new donor acquisition, underscoring the constant importance of retention. For example, you might send an email that says, “Welcome to Healing Hearts, Jeremiah!

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Relationship Donor Gift Retention 52

Media Cause

JULY 11, 2023

Did you know that f or every $1 spent on email marketing, the average return on investment is $42 ? Automated email services for nonprofits are unsung heroes in achieving just that. Automated email services for nonprofits are unsung heroes in achieving just that. Why Automated Email Marketing?

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email Service Marketing Metrics 52

Qgiv

JANUARY 17, 2024

Now is the time to build and refine your donor retention strategies to ensure that these year-end donors remain engaged and committed to your cause. Donor retention is a core component of a responsive fundraising strategy. That’s why tailoring your retention strategies to the different types of donors is essential.

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Retention Difference Donor Strategy 52

Pamela Grow

JANUARY 13, 2021

My director of development & communications is giving serious thought to taking our hard copy newsletter and changing it to an e-newsletter. This change would leave many of our donors (without email addresses) in the dark when it comes to news and feel-good stories about the organization.

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Newsletter Donor Retention Nashville 52

Nonprofit Tech for Good

OCTOBER 22, 2020

Development audit after development audit of small- to mid-sized organizations reveals that while donor retention remains a critical issue there is also another issue that is equally important. Social media sites are for relationship building. This series would consist of a string of emails tailored to respond to the engagement medium.

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Social Media Donor Media Social 353

Nimble AMS

FEBRUARY 9, 2021

Like any good relationship, you and your members are stronger together. One of the best ways to keep your relationship strong is to let your partner know you’re listening. As they ask questions and talk about their biggest challenges, you’ll have insights into how to bring more value to the relationship. Renew the relationship.

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Relationship Advice Retention Mentoring 78

Nonprofit Tech for Good

APRIL 21, 2022

Whether with an email or a text message (or even a phone call!), making donors feel appreciated goes a long way toward building long-lasting relationships. Building Lasting Relationships Boosts Donor Retention. It sounds simple, but nonprofits shouldn’t underestimate the importance of the personal touch. 6) Give reports.

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Impact Donation Donor Social Media 334

NonProfit Hub

JUNE 12, 2020

Start boosting your donor retention rate by focusing on those who are just giving to your nonprofit for the first time. Why First-Time Donor Retention is Important. New donor retention plays a major role in your overall retention rate. This has a lot to do with the power behind a second donation. Call your new donors. .

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Retention Practice Donor Time 82

Kindful

FEBRUARY 25, 2021

There was a time not too long ago when digital channels like email, social media, and text messaging were seen as complementary to direct mail: the cornerstone of any robust donor communications strategy. Why make building donor relationships a goal? Here are a few ideas to use direct mail to help you build your donor relationships.

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Mail Relationship Digital Donor 52

Pamela Grow

JUNE 28, 2023

It’s time to shift gears and give email the attention it truly deserves. According to a recent study by Campaign Monitor , email marketing has an astonishing ROI of 4400%! That means for every dollar you invest in email campaigns, you can expect an average return of $44. The numbers don’t lie! But what about reach?

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email Rate ROI Social Media 52

Nonprofit Tech for Good

SEPTEMBER 13, 2021

To receive future updates about the Global NGO Technology Survey data, please sign up for Nonprofit Tech for Good’s email newsletter. 7) 38% of nonprofits actively implement a year-round retention strategy for online donors. 10) 78% of nonprofits use email automation in their online fundraising. 53%: PayPal.

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Stats Data Online Fundraising 275

sgEngage

FEBRUARY 17, 2023

Email marketing. With more than 4 billion users, email empowers you to reach a vast audience while targeting your messaging to particular constituents. Let’s dive into the basics of nonprofit emails so you can improve your fundraising results in any economy. A key tool in overcoming these challenges?

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email Communication Effective Fundraising 74

sgEngage

FEBRUARY 18, 2023

Email marketing. With more than 4 billion users, email empowers you to reach a vast audience while targeting your messaging to particular constituents. Let’s dive into the basics of nonprofit emails so you can improve your fundraising results in any economy. A key tool in overcoming these challenges?

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email Communication Effective Fundraising 67

Nonprofit Tech for Good

APRIL 2, 2023

Keep reading to check out our list of ways your nonprofit can leverage ChatGPT and use AI to enhance donor relationships, optimize communications, and ultimately increase revenue. Simply enter a few details to guide it in the direction you want your email to go, and it will generate email and/or letter copy based on what you entered.

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Tools Fundraising Analytics Analysis 361

Qgiv

JUNE 16, 2021

Why segment email lists? Segmenting email contacts is a great way to show donors that you know them. Knowing your donors is one of the most important parts of nonprofit email marketing, and it goes a long way in the donor cultivation process ! New donors won’t have that same relationship yet. It helps to look at your CRM.

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email Marketing Donor History 59

Nonprofit Tech for Good

JANUARY 13, 2020

Once you’ve thanked your donors , you can add another call-to-action to the page that will encourage them to continue engaging with your organization and help build a lasting relationship. You can also use your ‘Confirmation Page’ to specifically ask donors to opt-in and receive your email newsletters and text message updates.

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Action Donation Mobile Social Media 336

Neon CRM

JUNE 16, 2023

Building long-lasting fruitful relationships with your donors requires diligence, hard work, and careful planning. Ask, thank, report, and repeat—it’s a simple but powerful way to manage your relationships. Donor stewardship is all about building relationships, and relationships, in turn, are all about engagement.

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Map Donor Guide Newsletter 52

Nonprofit Tech for Good

JUNE 23, 2020

Please sign up for Nonprofit Tech for Good’s email newsletter to be alerted of new posts. Likely a sign of best practices to come, their donation pages simply ask for credit card information and an email address (not a mailing address) and have an extensive offering of different ways to donate.

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Practice Online Fundraising Nonprofit 339

Connection Cafe

JANUARY 16, 2014

The 2014 Nonprofit Communications Trends Report was released last week and one of the more interesting findings was that donor retention remainsa lower priority. As my colleague Frank Barry mentioned, most nonprofits stink at donor retention. Over the past 10 years, donor retention has fallen from 33% to 27%. Go back further.

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Retention email Donor eBook 45

Candid

JULY 6, 2021

From developing email streams to scheduling social media posts to importing new data on donors, automation in fundraising and communications has become very advanced indeed. . For example, adding a personal touch is a key aspect of nonprofit donor retention, which is necessary to help nonprofits continue to grow and develop.

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Nonprofit Retention Relationship Data 137

Connection Cafe

JANUARY 16, 2014

The 2014 Nonprofit Communications Trends Report was released last week and one of the more interesting findings was that donor retention remainsa lower priority. As my colleague Frank Barry mentioned, most nonprofits stink at donor retention. Over the past 10 years, donor retention has fallen from 33% to 27%. Go back further.

Retention 40

Retention email Donor eBook 40

Neon CRM

SEPTEMBER 7, 2023

Spending some time planning your year-end fundraising activities will help you connect with donors, inspire them to support your work, and start building donor relationships that will carry over into the next year and beyond. But, whether you acquire three new donors or 300, it’s important to have a retention plan in place.

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Campaign Fundraising Retention Template 98

Allegiance Group

APRIL 15, 2024

It starts with a detailed analysis of your donor base, including average gift size, retention rates, and cost per acquired donor. To make a positive first impression and foster deep, long-term relationships with potential donors, center your purpose in your donor acquisition strategy. While different, these concepts are related.

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Fund Donor Strategy Search 52

Blue Fox

JANUARY 2, 2020

If you’re like us, your daily inbox is jam-packed with newsletters and educational opportunities from like-minded social impact leaders. If you’re interested in hearing more from us, subscribe to our newsletter today ! For more information call (321) 233-3311, email hello@yourbluefox.com , and visit www.YourBlueFox.com.

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Resource Newsletter Nonprofit Retention 78

Connection Cafe

MARCH 15, 2017

Blackbaud’s 2016 Charitable Giving Report shows us that donor retention for first time donors is still remarkably low – 29% for offline donors and 21% for online donors. But if donors are retained passed that first year, the retention rate jumps significantly to 60% for offline donors and 58% for online donors. Donor Newsletters.

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Retention Donor Storytelling Offline 38

Saleforce Nonprofit

JANUARY 19, 2022

Unfortunately, 27% of our attempts to sign up for email were unsuccessful, resulting in lost opportunities to engage. Retention of online donors is low in the sector. However, retention requires communication. This means it is critical that donation and email subscription forms work smoothly and are simple and easy to follow.

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Support Online Conservancy Test 98

sgEngage

APRIL 10, 2023

Spend time strengthening donor relationships. For example, if you discover your donor retention rate is falling, you can focus on donor stewardship in the months leading up to Giving Tuesday to boost retention. Explore advertising opportunities such as: Your email newsletter. Start testing your outreach plans.

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Demographics Retention Donor Research 72

Bloomerang

NOVEMBER 15, 2023

Incorporate flexibility, recognition, a clear path for impact, and a foundational focus on retention into your program from the outset. Plan for the future But let’s remember an essential piece of the puzzle: retention starts the moment a volunteer hears about your opportunity. Personalization plays a critical role in retention.

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Arts Volunteer Retention Skills 60

Pamela Grow

JANUARY 11, 2024

As we move into 2024, while there will be more bright shiny objects dangled in front of you than ever before, know that relationships matter most. Donor retention should factor into your planning for 2024 in a big way. Build your fundraising program around retention. Email me for my list of the best of the bunch.)

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Trend Storytelling Paypal Mail 59

sgEngage

MAY 27, 2021

Key fundraising metrics like donor retention rate, donation frequency, and fundraising return on investment (ROI). For example, if you discover your donor retention rate is falling, you can focus more time and resources on donor stewardship in the months leading up to GivingTuesday to boost retention.

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Giving Retention Metrics Demographics 119

NetWits

DECEMBER 2, 2010

In today’s modern email marketing environments, lots of focus is placed on design and content – which we can all agree are very important aspects of any email campaign. However, there is one component of soliciting your donors which should be considered for any and every communication you generate via email.

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email Marketing Mail Metrics 149

Connection Cafe

APRIL 19, 2019

Blackbaud’s latest Charitable Giving Report sheds light on the importance of donor retention in the nonprofit industry. According to the latest research from Blackbaud’s Charitable Giving Report : The average donor retention rates for first-year offline-only donors is 29%. That’s shocking (and pretty scary).

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Retention Donor Change Blackbaud 37

Qgiv

JUNE 23, 2021

When developing a fundraising strategy, your best bet is to concentrate on two areas: your most productive donor groups and high-impact donor recruitment and retention. Your fundraising strategy should include plans for donor acquisition and retention with an emphasis on recruiting high-impact donors. Personalized emails.

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Campaign Effective Fundraising Nonprofit 98

Nonprofit Tech for Good

NOVEMBER 3, 2023

This is one of the key reasons that more than 60% of nonprofits already use personalization in their email marketing. So if the question is not should you include personalized communications, it has to be how do you use personalization in your email marketing program to enhance your relationship with your supporters.

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Personal email Strategy Nonprofit 321

NonProfit Hub

MARCH 2, 2020

Luckily, there’s this little thing called marketing automation that’s proving to be highly effective in helping nonprofit organizations secure donors and increase donor retention. However, the most effective strategy for boosting donor engagement with nonprofit organizations has been email marketing. Improving Donor Retention Problems.

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Marketing Donor Develop Retention 53

NonProfit Hub

FEBRUARY 11, 2021

Here are some great ways to communicate with and shower attention on donors for a long, happy relationship. Consider setting up an email series that is triggered with a first-time gift. These emails help educate the donor on your mission and should show them how their gift is put to good use while thanking them for their support.

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Donor Gift Newsletter Headline 62