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Why is Donor Retention Rate So Important?

Qgiv

Darrell Law is the VP and Chief Growth Officer at Infinity Concepts. Research consistently shows that it almost always costs more to acquire a new donor than it does to retain an existing donor, making your donor retention rate a very important metric to track. What Is Donor Retention Rate? How to Calculate Donor Retention Rate.

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Dear Moby, What does Email Accessibility look like?    

Whole Whale

“I want to be more accessible in my email strategy. What are the accessibility fundamentals in the email marketing world? Making your email marketing strategy more accessible involves ensuring that your email content and design are inclusive and usable by people with a wide range of abilities, including those with disabilities.

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Nonprofit Email Basics: Master Effective Fundraising Communications

sgEngage

Email marketing. With more than 4 billion users, email empowers you to reach a vast audience while targeting your messaging to particular constituents. Let’s dive into the basics of nonprofit emails so you can improve your fundraising results in any economy. A key tool in overcoming these challenges?

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Nonprofit Email Basics: Master Effective Fundraising Communications

sgEngage

Email marketing. With more than 4 billion users, email empowers you to reach a vast audience while targeting your messaging to particular constituents. Let’s dive into the basics of nonprofit emails so you can improve your fundraising results in any economy. A key tool in overcoming these challenges?

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“Donor retention by the numbers”: Q&A with Caity Craver and Gary Carr

3rd Sector Labs

Third Sector Labs recently co-hosted a donor retention webinar with Caity Craver , CEO of DonorTrends. The topic – “Donor Retention by the Numbers: Demystifying the Leaky Bucket” – focused on how to properly measure donor retention and then use that data to drive improved fundraising results.

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Top 5 Challenges for Nonprofits in 2023

Qgiv

They are: Donor retention Leveraging technology Economic uncertainty Fundraising events Donor communication and engagement 1. Donor Retention Donor retention as a metric has gained traction since 2001 when Adrian Sargeant published the first academic research on the financial impact of increased donor retention.

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4 Habits to Retain Donors

Roundtree

My one piece of advice to my daughter and son-in-law at their wedding was “never assume what has never been said.” Never assume they know the impact their gift is having. We help our clients provide donors with an impact story at least once per month. Send email updates without any strings attached. You have to tell them!

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