Allegiance Group

APRIL 15, 2024

Developing a digital donor acquisition strategy takes a similar approach to direct mail. It starts with a detailed analysis of your donor base, including average gift size, retention rates, and cost per acquired donor. Engage new donors from the start with compelling digital marketing. Let’s get started!

Fund 52

Fund Donor Strategy Search 52

Robert Weiner

JANUARY 15, 2015

A few months ago I wrote a post on the topic of whether nonprofits should delete old donor records. The original question: My organization is working on a data retention policy and wondering if others have insights to share. Not wanting mail? I suggest managing them by implementing some way to exclude them from mailings, etc.

Retention 100

Retention Discussion Data Donor 100

NetWits

MAY 22, 2012

to learn more about the turn to online fundraising, the need for a multichannel approach and how direct mail is still alive and well. Online donors are a generous group. In fact, online donors are worth a lot more than offline donors. The downside is that online donors are often one-hit wonders. Download Now!

Technique 201

Technique Retention Donor Online 201

Bloomerang

APRIL 26, 2021

You may be wondering where to focus your fundraising as we emerge from the fog of 2020 and into, perhaps, a less cloudy future when it comes to nonprofit giving trends. Charitable giving was up in 2020 , and projections for nonprofit giving trends in 2021 and 2022 are even rosier. Nonprofit Giving Trends on the Horizon.

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Trend Strategy Giving Fundraising 136

Bloomerang

JULY 5, 2021

Did you know as many as 81% percent of new donors don’t return to give again? And only 43% of all donors remain loyal? Do you know what your retention rates are or how to increase donor loyalty? Yet too many nonprofits still don’t prioritize donor retention strategies. . And, yes, your donors are consumers.

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Donor Strategy Retention Relationship 141

Greater Giving

JULY 18, 2023

Donor Data Management How To Supercharge Relationships You’ve spent weeks, months, or even years collecting every bit of data your donors produce. Your donor data may include phone numbers, emails, birthdays, donation history, and even meal preferences. Here’s what you can expect in this guide: Gather relevant donor data.

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Data Donor History Demographics 98

Bloomerang

MAY 3, 2021

My last article of this two-part series, “ Nonprofit Giving Trends and Future Fundraising Strategy ,” began a discussion of smart fundraising strategies to take advantage of best practices and current trends. It covered broad brush strategies all nonprofits today should incorporate into their donor fundraising/marketing mix.

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Action Donor Tips Fundraising 127

Bloomerang

AUGUST 21, 2023

General guidance for fundraisers Here is general guidance on actions fundraisers can take based on fundraising trends and best practices drawn from the report. Segment your donor base : Use the information from the report to segment your donor base effectively. Determine the capacity to give of your donors and funders.

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Action Report Practice Fundraising 73

Bloomerang

MAY 10, 2022

Magic happens when you build those kinds of relationships with your prospects and donors. This is where donor stewardship comes into play. What is donor stewardship? Donor stewardship—also known as stewarding your donors—is the act of building relationships with supporters after they make a donation to your nonprofit.

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Relationship Donor Build Tips 93

Qgiv

OCTOBER 15, 2021

He has worked in capital campaigns, major and planned giving (including charitable gift annuities) grant writing and donor research. This phenomenon demonstrates a long-term concern regarding the loss of donors fundraising professionals have seen across the country. So, who will be the future donors to nonprofits?

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Donor Research Difference Omaha 98

Nonprofit Tech for Good

JUNE 23, 2020

As a general rule, donations pages should be simple, optimized for mobile giving, and ask for the minimal amount of information required to make a donation and to capture a donor’s contact information. It’s also worth sending a postcard campaign to your one-time donors asking them to become monthly donors.

Practice 339

Practice Online Fundraising Nonprofit 339

Allegiance Group

MAY 18, 2023

Developing a digital donor acquisition strategy takes a similar approach as direct mail, starting with a detailed analysis of your donor base, including average gift, retention rates, average gift, and if you have done previous online fundraising campaigns, cost per acquired donor.

Digital 52

Digital Practice Donor Strategy 52

Neon CRM

AUGUST 18, 2023

But, actually, you want to do the opposite: By running a smart, strategic end-of-year giving campaign, you can take advantage of those natural trends and raise even more. But in order to do so, it helps to understand why donors are so likely to donate money at year’s end. It’s their last chance to make tax-deductible donations.

Campaign 98

Campaign Giving Tips Mail 98

Connection Cafe

FEBRUARY 14, 2017

When asked by organizations whether their online fundraising programs should focus on donor acquisition or donor retention, I say, “Yes.”. As fundraisers, we don’t have the option of choosing; we must solicit from existing donors while simultaneously growing prospect lists and converting new leads into first-time donors.

Retention 37

Retention Donor Online Research 37

Care2

FEBRUARY 11, 2013

While all nonprofits recognize the value of cultivating donors over the long-term, they feel an incredible amount of pressure to implement short-term strategies that will raise money today. According to the Fundraising Effectiveness Project, the commercial business customer retention rate is 94%. Donors want more.

Retention 76

Retention Rate Donor Strategy 76

Achieve

JULY 28, 2022

One way to attract charitable young donors is through a well-designed payment processor. To help acquire younger donors, we’ll guide you through the following payment processing essentials: ?. Instead, you should work to drive engagement with younger donors as you maintain your relationship with older ones. These can include: .

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Process Donor Pledge Demographics 52

The Modern Nonprofit

APRIL 18, 2023

Discover our step-by-step guide to connecting with donors who truly care about your mission, and watch your fundraising efforts thrive. conduct research Gather data on your current supporters Review your nonprofit’s existing data, such as donor records , volunteer information, and past survey results.

Guide 52

Guide Donor Fundraising Social Media 52

sgEngage

DECEMBER 29, 2021

Taking Doctors’ Day Beyond the Direct Mail Appeal by Bo Crader,Blackbaud. Trends in Healthcare Philanthropy Reveal the Need to Focus on Donor Retention by Page Bullington, Blackbaud. Key Findings from the 2021 donorCentrics® Sustainer Summit by Deb Ashmore, Blackbaud.

Blackbaud 80

Blackbaud Guidelines Government Retention 80

Kindful

APRIL 12, 2021

This means that fewer people are seeing your traditional donor recognition devices, like donor walls, donor brick pavers, donation certificates, and plaques. Here are a few donor recognition ideas and examples that, despite being virtual, will still be impactful to the recipient and your online community.

Virtual 64

Virtual Donor Ideas Newsletter 64

sgEngage

APRIL 10, 2023

Spend time strengthening donor relationships. For example, if you discover your donor retention rate is falling, you can focus on donor stewardship in the months leading up to Giving Tuesday to boost retention. Or, you may notice your donor base is trending toward a certain demographic, such as younger donors.

Demographics 72

Demographics Retention Donor Research 72

NetWits

MAY 31, 2011

Target Analytics, a Blackbaud company, has released the third edition of it’s groundbreaking research into multichannel giving trends among nonprofit organizations. This report continues to be the most significant analysis of online/offline giving trends based on actual data from nonprofits. They get worse over time.

Benchmark 144

Benchmark Internet Report Giving 144

Bloomerang

MAY 15, 2023

The data in your CRM can help you raise more money, improve your donor retention, and even attract new supporters to your cause. As you look at your data, you’ll find trends that help you create your journeys and measure the success of those interactions. Here are three top ways to get the most out of the data you already have.

Data 92

Data Gift Relationship Interaction 92

Qgiv

AUGUST 15, 2023

In March of 2023, Qgiv surveyed over 290 nonprofit fundraisers and more than 2,000 donors to learn how fundraising professionals can realistically raise more for their organization with fewer resources. Nonprofits and the donors that support their crucial missions are no different.

Philanthropy 52

Philanthropy Impact Report Giving 52

Qgiv

AUGUST 18, 2023

In March of 2023, Qgiv surveyed over 290 nonprofit fundraisers and more than 2,000 donors to learn how fundraising professionals can realistically raise more for their organization with fewer resources. Nonprofits and the donors that support their crucial missions are no different.

Philanthropy 52

Philanthropy Impact Report Giving 52

NetWits

APRIL 19, 2012

Yesterday, Blackbaud released their 2011 Higher Education Fundraising Performance Report that gleaned some pretty positive trends in the Higher Education space. We are seeing that programs and alumni giving have both grown from 2010 and that loyal donors are continuing to give, and giving more. How do we combat this? It should be.

Education 189

Education Report Retention Fundraising 189

Bloomerang

MAY 31, 2022

That’s because all nonprofits have similar goals, including connecting with more donors, boosting their donor retention rates, and developing strategic, sustainable partnerships with other organizations. Donor stewardship. Donor stewardship. Therefore, your fundraising strategy should address several key elements.

Strategy 103

Strategy Develop Fundraising Nonprofit 103

Bloomerang

JANUARY 3, 2022

This includes the cost to design, mail, print, and create the appeals, as well as the time that your staff spent working on the campaign. This will help you understand donor trends, such as if you reached a new audience, if the average gift amount increased, etc. . Retention rate of last year’s campaign donors .

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Evaluation Metrics Campaign Fundraising 109

Association Analytics

SEPTEMBER 22, 2021

opening mails, visiting the website, starting to earn credits). This will help you Identify trends and see when your members move through their journey from initially joining to being fully connected. At this stage, they typically engage in basic membership activities (e.g., Other roles this can help you pinpoint include: Buyers.

Aggregator 169

Aggregator Associations Activities Active 169

EveryAction

SEPTEMBER 2, 2022

Mobile messaging is a useful part of a multi-channel fundraising and engagement strategy , given the state of email and direct mail. The direct mail fundraising landscape is also complicated, given supply chain shortages and increasing costs. However, 90 percent of text messages are read within only three minutes of being received.

Mobile 130

Mobile Digital Fundraising Advocacy 130

Qgiv

OCTOBER 21, 2021

Useful analytics come from a comprehensive data set, typically from a donor management software, that can be manipulated into an intuitive report that anyone can digest. Reports generated around donor engagement can measure campaign involvement, giving history, and other trends that can help guide your strategic processes.

Data 69

Data Metrics Nonprofit Analysis 69

Qgiv

NOVEMBER 30, 2021

Tricia Marsherall is the Founder & President of Marsherall Partners, LLC, a consulting firm specializing in nonprofit donor database management & operations support and virtual & traditional fundraising events. By gaining insight into trends , a nonprofit leadership team can more effectively plan for the future. Event data?

Database 52

Database Donor Fundraising Nonprofit 52

Get Fully Funded

OCTOBER 7, 2021

Plus, your nonprofit can attract new supporters interested in advocacy to your cause, growing your supporter network of donors and volunteers. Stay up to date with current advocacy trends. Focus on volunteer retention. Direct mail. Traditional mail does still have a place in advocacy campaigns.

Advocacy 59

Advocacy Strategy Nonprofit Volunteer 59

Saleforce Nonprofit

APRIL 6, 2022

Major donor and corporate engagements turned virtual overnight. The 4th edition of the Salesforce.org Nonprofit Trends Report highlighted the positive impact nonprofits have experienced from investment in new payment methods, technologies, and skills. Fundraising Requirements and Donor Needs: Revolution or Evolution.

Change 75

Change Marketing Fundraising Stream 75

NetWits

DECEMBER 28, 2010

Back in January of 2008 he told us (the non-profit sector) that we should be looking to use the internet in new and innovative ways to build community and engage our supporters because direct mail, although still a huge revenue source, was beginning to show signs of fatigue. First Year Donor Retention is 29.3%.

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Profit Business Stats Statistics 264

Pamela Grow

OCTOBER 30, 2023

To take advantage of this trend toward recurring giving, your nonprofit will need to look inward at its donor data. Your data can reveal hints about donors’ giving preferences, giving capacity, willingness to give, and the reasons why they support your cause. Understand donors’ giving behaviors.

Analytics 52

Analytics Data Giving Metrics 52

Bloomerang

NOVEMBER 10, 2023

Did you know that, on average, 88% of total nonprofit donations comes from just 12% of donors? This small portion of your nonprofit’s supporter base is known as your major donors. To secure the support of these crucial donors, your nonprofit needs to build a robust major gifts fundraising strategy. billion in 2022.

Gift 97

Gift Raise Guide Relationship 97

CauseVox

NOVEMBER 19, 2021

It’s no secret that donor behavior and event hosting options have changed in 2021. It will also give you a plan for the best times to send out those important acknowledgment messages so that your donors feel appreciated! In 2020, donors gave over $2.47 Leverage Direct Mail To Encourage Donors To Give This Year-End.

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Resource Fundraising Template Mail 89