Achieve

JUNE 2, 2021

direct mail campaigns. benefits of direct mail. direct mail and digital marketing. As you consider direct mail’s place in your marketing, remember that millennials are a diverse group, and other characteristics such as income, location, and giving history can also impact the results of your marketing campaigns.

Mail 94

Mail Course Campaign Digital 94

sgEngage

JANUARY 30, 2024

If your nonprofit is ready to dive deeper into the world of AI fundraising to boost donor engagement with your mission, this is the place to start! In this guide, we’ll review the basics of AI fundraising tools and a few strategies for using these solutions to improve donor relationships.

Tools 85

Tools Donor Fundraising Survey 85

Bloomerang

FEBRUARY 9, 2022

Have you ever worried about offending a donor? The important thing is to be prepared to respond to your donors’ feelings. The important thing is to be prepared to respond to your donors’ feelings. What do you do if you upset a donor? Let’s say you had a mail merge snafu that messed up your donors’ names and addresses.

Donor 131

Donor Mail Gift Language 131

Bloomerang

FEBRUARY 20, 2024

In today’s fundraising world , with dozens of nonprofits competing for donors’ hearts and wallets, it’s important to stand out from a donor relations standpoint. Here are 16 uncommon and practical donor relations tactics that will delight and surprise your donors: 1. Leave a voicemail if they don’t answer.

Experiment 75

Experiment Donor Script Delicious 75

Pamela Grow

JANUARY 25, 2024

With the overall decline in both donors and dollars, smart nonprofits are recognizing the importance of monthly giving programs. It’s not even how compelling your offer is, or your mailing list. In other words, what does your donor care look like? No, it’s not the theme you decide upon. It worked well.

Donor 64

Donor Wiki Wikipedia Mentoring 64

Greater Giving

JULY 18, 2023

Donor Data Management How To Supercharge Relationships You’ve spent weeks, months, or even years collecting every bit of data your donors produce. Your donor data may include phone numbers, emails, birthdays, donation history, and even meal preferences. Here’s what you can expect in this guide: Gather relevant donor data.

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Data Donor History Demographics 98

Allegiance Group

APRIL 15, 2024

Developing a digital donor acquisition strategy takes a similar approach to direct mail. It starts with a detailed analysis of your donor base, including average gift size, retention rates, and cost per acquired donor. Engage new donors from the start with compelling digital marketing. What is donor acquisition?

Fund 52

Fund Donor Strategy Search 52

Bloomerang

FEBRUARY 13, 2023

Community Brands recently shared donor retention data that reinforced alarming trends that the nonprofit sector has been monitoring for a while. In their survey, they asked nonprofits what their current donor retention rate was: about 60% said they didn’t know and the rest had an average donor retention rate of 45%.

Donor 102

Donor Strategy Retention Help 102

Volunteer Hub

SEPTEMBER 16, 2021

Paul’s Place is using VolunteerHub to create a streamlined, efficient, and optimized volunteer program, focused around building relationships. Headquartered in Baltimore, MD, Paul’s Place has been focused on providing support to the community for over 39 years. VolunteerHub is the Best Volunteer Software for Paul’s Place.

Place 76

Place Volunteer Baltimore Communication 76

The Modern Nonprofit

MARCH 26, 2024

Estimated Reading Time: 5 minutes Turning Crisis into Community: How to Make Emergency Donors Lifelong Supporters As nonprofit professionals, we are all too familiar with the cycle of emergency fundraising. Preparation is key To effectively retain emergency donors, you must have a solid foundation in place.

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Support Donor Community Retention 52

Bloomerang

FEBRUARY 2, 2024

Today’s question comes from a nonprofit employee who wants advice on how to persuade leadership to get donor thank-you letters out sooner: Dear Charity Clairity, I just took a new job and have discovered they don’t get thank you letters out for two weeks. Especially smaller donors. Do you wait for the mail to arrive?

Donor 87

Donor Exercise Gift Charity 87

Bloomerang

OCTOBER 14, 2022

Dear Charity Clairity, What’s the best strategy for new nonprofits who haven’t started to fundraise and are trying to reach new donors? What I can say is for fundraising to work, pre-conditions must be in place. once all the other things are in place. We haven’t even begun to get a following. Human Resources.

Place 87

Place Fundraising Articulate Charity 87

Bloomerang

MAY 19, 2023

We have many long-time donors for whom we only have a mailing address. Our online form for giving collects more, but most gifts still come by mail. Dear Call Me Maybe, You’re certainly on the right track wanting to make phone calls to donors. And, make it easy and compelling for donors to offer their information.

Phone 76

Phone Donor Mail Charity 76

Neon CRM

OCTOBER 31, 2023

Having solid donor engagement strategies in place is important for any nonprofit that wants to inspire generosity in their community and build a base of lifelong supporters. But the world is a noisy place: Donors are bombarded with constant messaging that can drown out a nonprofit’s attempts to reach them.

Donor 98

Donor Strategy Nonprofit Phone 98

Bloomerang

APRIL 5, 2021

Think fast: do you know where you get your best donors? Ask any fundraiser if they want more donors and you’ll get a resounding “YES” but ask what source yielded them their very BEST donors and you might see some puzzled faces. . Before you rush out to find new donors you’re wise to consider where you’ve found your best donors.

Donor 102

Donor Mail Gift Files 102

The Fundraising Authority

DECEMBER 10, 2022

As fundraisers, we need to be carrying on a constant conversation with our donors. Other times, we talk to our donors through newsletters, e-mails and snail mail letters. We need our donors emotionally involved and excited about our work… not bored. Sometimes this conversation happens in person or on the phone.

Story 350

Story Work Fundraising Storytelling 350

Bloomerang

MAY 3, 2021

It covered broad brush strategies all nonprofits today should incorporate into their donor fundraising/marketing mix. These are my favorite tips to enhance what you’re already doing to attract and sustain individual donor fundraising. . ACTION: Get board members to review your donor list. Only 6 out of 10 ongoing donors renew.

Action 127

Action Donor Tips Fundraising 127

Bloomerang

JULY 5, 2021

Did you know as many as 81% percent of new donors don’t return to give again? And only 43% of all donors remain loyal? Do you know what your retention rates are or how to increase donor loyalty? Yet too many nonprofits still don’t prioritize donor retention strategies. . And, yes, your donors are consumers.

Donor 141

Donor Strategy Retention Relationship 141

Bloomerang

DECEMBER 11, 2021

Today’s question comes from a nonprofit employee who wants advice on what would be considered a good new donor acquisition rate. I know about donor retention rates, goals, etc., but I’m not finding much data on what is a good new donor acquisition rate or goal annually. . Donors respond in times of crisis.

Rate 107

Rate Donor Retention Mail 107

Get Fully Funded

APRIL 23, 2023

There are two parts to thanking donors: Connecting with the donor’s brain by providing a gift receipt and more importantly, touching the donor’s heart by letting them know they are heroes for giving to your organization’s cause. But there is so much more to properly thanking donors. A perfect thank-you letter does both.

Gift 119

Gift Donor Language Donation 119

Get Fully Funded

JUNE 14, 2023

The generosity of donors is crucial to your nonprofit organization’s success, which means that you should strategically plan your communications with them. Part of creating great donor communications is personalizing each message to its recipient, making them more engaging. Address donors by their preferred names and pronouns.

Communication 59

Communication Personal Donor Nonprofit 59

Bloomerang

MAY 26, 2021

So you want to start up (or restart) a donor acquisition program. The reality is, whether you are trying to grow a new file or stop attrition on your existing file, there’s no better way to obtain and keep new donors than with a well-executed donor acquisition program. Options could include: Direct mail.

Program 116

Program Donor Tips Channel 116

Allegiance Group

JANUARY 23, 2023

All nonprofits experience various amounts of donor attrition, making it essential to re-engage with lapsed donors. And, like new donor acquisition and donor retention, donor re-engagement after a lapse takes effort. Most organizations define lapsed donors as those who haven’t donated in the past 18-36 months.

Donor 52

Donor Mail Retention History 52

Pamela Grow

DECEMBER 16, 2020

Following an initial drop-off in direct mail after our country’s lockdown, my mailbox started filling up again. Here are a few random observations from the past 6 weeks of mailings in an exceptional year…. And the Kitchen Conversions from Feeding America already has a special place on my fridge.

Mail 59

Mail Bookmarking Chart America 59

Nonprofit Tech for Good

JANUARY 31, 2021

Designed to inspire generosity in children, members are mailed monthly postcards featuring nonprofits and then the family can listen to the impact of their giving through Alexa. Overflow technology enables donors to transfer stocks directly to nonprofits, rather than cashing out stocks and donating the cash. TipTap :: tiptappay.com.

Tools 321

Tools United States Online Fundraising 321

Bloomerang

MARCH 8, 2024

Today’s question comes from a nonprofit employee who wants advice on whether they can credit a donation in 2023 if the check was dated 2024: Dear Charity Clairity, A donor advised in early December a $20,000 check was mailed to us. — Want to keep donor happy Dear Want to keep donor happy, Of course you do!

Calendar 91

Calendar Difference Mail Law 91

Qgiv

APRIL 11, 2023

Reading donor signals is a key step in deciding who to invite to your events! At Virtuous, we believe that the Responsive Fundraising Framework is foundational in helping fundraisers cultivate meaningful relationships with donors that increase generosity. What are Donor Signals? What is the Responsive Framework?

Donor 104

Donor Survey Social Media Database 104

Greater Giving

DECEMBER 15, 2022

How do you keep up with the ever-increasing need for digital donor engagement ? As a nonprofit, you should also use your marketing strategy to increase donor acquisition, spread awareness of your organization’s mission, and steward your existing donors for lasting engagement. Donor Profiles and Records .

Digital 75

Digital Marketing Donor Channel 75

Bloomerang

AUGUST 7, 2023

For years we’ve talked about donors from the perspective of a “pyramid” or “ladder.” Which is why I advocate retiring the old donor pyramid in favor of a dynamic energy vortex. It’s the reason so many donor programs have retention rates representing three steps forward, two steps back. I prefer a different donor paradigm.

Gift 70

Gift Donor Time Mail 70

Qgiv

NOVEMBER 2, 2023

Fundraisers like you have a lot of work to do to make the world a better place, so any time you can save on administrative tasks is incredibly valuable. Besides freeing up time for your nonprofit, fundraising automation can also decrease the amount of time between donor interactions.

Work 122

Work Fundraising Mail Integration 122

The Fundraising Authority

SEPTEMBER 22, 2022

They had one full-time development director on staff, but everyone – including the staff, the board, the volunteers, even the donors – was constantly worried about fundraising. They were worried about donor communications. The letter will be sent out in the mail on the following day. #4 So they tried everything in the book.

System 354

System Create Fundraising Nonprofit 354

NetWits

JUNE 14, 2012

to learn more about the turn to online fundraising, the need for a multichannel approach and how direct mail is still alive and well. Online acquired donors are significantly younger, more affluent, and more generous than their offline counterparts. Donor Movement Across Channels. Growing Your Donor Base. Download Now!

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Offline Donor Online Giving 209

Nonprofit Tech for Good

SEPTEMBER 27, 2021

Tribute and honorary gifts , made in honor or in memory of someone who is not a donor, are a great way for nonprofit organizations to raise awareness and funds while honoring an individual, either in memoriam or celebration. In fact, according to the 2020 Global Trends in Giving Report , 33% of donors give tribute gifts to family and friends.

Giving 344

Giving Strategy Fundraising Gift 344

Neon CRM

AUGUST 11, 2023

It’s easy to focus on fundraising success and forget about donor retention. Retaining your GivingTuesday donors is important, too. GivingTuesday Donor Retention Makes Financial Sense… While you work on your plan to attract new donors on GivingTuesday, spend some time thinking about how you’ll retain them after the big day.

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Retention Donor Gift Template 98

Bloomerang

JANUARY 20, 2023

Today’s question come from a fundraiser and donor who wants advice on how to handle poor donor engagement: Dear Charity Clairity, I’m a fundraiser, but also a donor. Because when a nonprofit doesn’t treat me as if I matter, as I carefully and consciously treat donors to my organization, I get a little peeved.

Donor 100

Donor Philanthropy Charity Gift 100

Nonprofit Tech for Good

AUGUST 19, 2023

By Meredith Gray , Head of Marketing at Keela – a complete software solution for nonprofits looking to grow revenue, centralize and manage data, and deepen donor engagement. Online giving can provide numerous benefits for nonprofits, from increasing donation amounts to improving donor engagement.

Donation 215

Donation Digital Online Giving 215

Qgiv

MAY 23, 2022

At Kennari Consulting, we believe strongly that nonprofits should build relationships with donors – you are doing important work in a community they care about, and they are partnering to provide resources to ensure that work can happen. For many nonprofits, there are a lot of barriers to doing that effectively with their donors.

Communication 52

Communication Donor Guide Mail 52